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Modest growth of soft drinks sales as disposable incomes remain constrained
Retail volume sales of soft drinks grew at a modest rate in 2025, as inflationary pressures continued to constrain disposable incomes. Despite a slight alleviation of inflationary pressures compared to previous years, the purchasing power of Hondurans did not improve, resulting in ongoing consumer price sensitivity. In response, the soft drinks industry is developing in terms of pack sizes, with industry players seeking to adapt to different purchasing capacities and consumption occasions. As a result, industry players have been especially dynamic in introducing 3-litre options in carbonates and RTD tea as they represent volume savings. Consumers are opting for lower concentration juices, and while these products are perceived as providing health benefits, their rising popularity mainly stems from their lower prices. Cola carbonates benefits from higher levels of consumer loyalty, with the leading brands seeking to leverage on these with promotional multipacks of combined products in order to avoid losing ground in non-cola formats. The dynamism of sports drinks is benefiting from extreme heat waves and record incidences of endemic diseases such as dengue.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Honduras, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Honduras report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Honduras?
- To what extent are health considerations impacting consumption of Soft Drinks in Honduras?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Honduras?
- Which are the leading brands in Soft Drinks in Honduras?
- What potential exists for multinational or domestic soft drinks companies to expand in Honduras?
- How are products distributed in Soft Drinks in Honduras?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Honduras
Modest growth of soft drinks sales as disposable incomes remain constrained
KEY DATA FINDINGS
Functional beverages and growing health awareness drive growth of premium brands
Channel fragmentation requires retail agility
Innovation has become faster, riskier, and more culturally embedded
Climate change benefits categories that provide the most refreshment including bottled water and carbonates
Sustained forecast period growth of sports drinks while juice sales leverage on health attributes
Better-for-you variants grow in popularity and availability across more soft drinks categories
Cervecería Hondureña SA de CV retains its outright lead thanks to the global renown of the Coca-Cola brand
Embotelladora La Reyna SA achieves the strongest growth
Small local grocers retains its outright lead though modern grocers increase their position in the distribution of soft drinks in the country
Convenience stores grow from a low base
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
key data findings
2025 Developments
Slow growth of carbonates in 2025 given high levels of saturation in Honduras
industry performance
Carbonates are consumed by most of the population regardless of age or socioeconomic status
Price-sensitive consumers seek out products on promotion
WHAT’s NEXT?
Consumers make healthier choices as the health and wellness trend gathers momentum over the forecast period
Industry players increasingly promote their sustainability initiatives in the production of carbonates
Non-cola carbonates faces a number of challenges over the forecast period
COMPETITIVE LANDSCAPE
Cervecería Hondureña SA de CV retains its outright lead in carbonates thanks to the global renown of the Coca-Cola brand
Embotelladora de Sula SA records the fastest growth in 2025 with the Pepsi brand
CHANNELS
Small local grocers retains a strong lead in the distribution of carbonates
The niche retail e-commerce channel registers the fastest growth but poses no threat to small local grocers
Category Data
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 33 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 34 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
key data findings
2025 Developments
Ongoing sales growth of juice in 2025
industry performance
Budget constraints lead to a trading down in juice
Polarisation of brands around price, pack sizes and consumer base
what’s next?
Income limitations favour lower-priced options, though juice for a niche audience and nectars still have potential
Growing health and wellness trend favours juice but not for brands with a high sugar content
Innovation plays a key role in juice
competitive landscape
Lácteos Hondureños, SA (Lacthosa) leads with the Sula brand
The leading players leverage on their strength in other packaged food categories to boost their share in juice
channels
Small local grocers retains an outright lead in the distribution of juice
Convenience stores and retail e-commerce register the fastest growth in 2025
Category Data
Table 45 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 46 Off-trade Sales of Juice by Category: Value 2020-2025
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 51 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
key data findings
2025 Developments
Bottled water remains popular in Honduras
industry performance
Failings in infrastructure boost demand for bottled water in the country
Large bottle sizes are popular among households able to afford bottled water
what’s next?
Despite investments in improving the municipal supply, infrastructure challenges remain over the forecast period
Rising health awareness boosts demand for bottled water
Growing availability of flavoured water and sparkling water
competitive landscape
Embotelladora de Sula SA maintains its outright lead in bottled water with the Aguazul brand
Embotelladora de Sula SA enjoys the fastest growth
channels
Small local grocers retains the outright lead in the distribution of bottled water
Convenience stores and retail e-commerce achieve growth from a low base
Category Data
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 58 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
key data findings
2025 Developments
Record high temperatures promotes consumption of sports drinks for their hydration qualities
industry performance
Sports drinks benefits from versatility in usage
Despite a widening of the consumer base, the category remains small
what’s next?
Ongoing sales growth of sports drinks from a low base
Better-for-you variants become increasingly available over the forecast period
New brands emerge and distribution widens
competitive landscape
Embotelladora La Reyna SA retains the outright lead with Gatorade
Genomma Lab Internacional achieves strong growth in 2025 with Suerox
channels
Small local grocers retains a strong lead in the distribution of sports drinks
The emerging channel for sports drinks, retail e-commerce, achieves strong growth
Category Data
Table 69 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 70 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
key data findings
2025 Developments
Growing dynamism of energy drinks in Honduras
industry performance
Free from sugar options grow in popularity and availability
Returnability appeals to environmentally aware consumers and those seeking lower priced energy drinks
what’s next?
The Energy Drinks Control and Regulation Law bans the sale of energy drinks to minors under 18 years of age while health concerns may limit consumption
Positive prospects for premium energy drinks
Segmentation strategies are being increasingly deployed
competitive landscape
Embotelladora La Reyna SA retains a strong lead with a variety of brands
Cervecería Hondureña SA de CV achieves strong growth with Monster Energy
channels
Small local grocers leads in a fragmented distribution landscape for energy drinks
Growth across channels in 2025, led by the niche convenience stores channel
Category Data
Table 81 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
key data findings
2025 Developments
Modest growth of concentrates sales as consumers eschew the category for more convenient soft drinks
industry performance
Powder concentrates endeavour to appeal to consumers through affordability, local flavours and health benefits
what’s next?
Industry players endeavour to stimulate interest in the category by promoting nutritional product attributes
Industry players extend the variety of flavours available and provide low cost packaging options
Concentrates suffers from the necessity to mix with water, especially given the poor quality of municipal water
competitive landscape
D'Casa SA maintains an outright lead with its Zuko brand
Mondelez Honduras S de RL achieves strong growth thanks to the growing popularity of its Tang brand
channels
Small local grocers remains by far the leading channel for concentrates
Strong growth of hypermarkets but from a low base
Category Data
Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 94 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 95 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Concentrates: % Volume 2021-2025
Table 100 LBN Brand Shares of Off-trade Concentrates: % Volume 2022-2025
Table 101 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 102 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 103 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 104 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 105 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 109 NBO Company Shares of Off-trade Powder Concentrates: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Powder Concentrates: % Volume 2022-2025
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
key data findings
2025 Developments
Sustained growth of RTD tea as the category resonates with Millennials and Generation Z
industry performance
Category dynamism stimulates launches of large packaging formats
Despite the high sugar content in RTD tea, the category appeals to consumers seeking to avoid carbonates
what’s next?
Forecast period sales of RTD tea boosted by functional offerings
Despite increased availability through a wider variety of retail channels and larger pack sizes, demand remains concentrated among key consumer groups
Industry players introduce further segmentation to widen the consumer base
competitive landscape
Unilever retains its outright lead with the globally renowned Lipton brand
The return to the original product formula and revamped packaging enable Lipton to achieve strong growth in 2025
channels
Small local grocers remains by far the leading channel
Strong growth of retail e-commerce from a low base
Category Data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 116 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
2025 Developments
RTD coffee sales dampened by high unit prices, the popularity of coffee and no history of consumption
industry performance
RTD coffee perceived as a low quality product
Espresso Americano’s RTD brand competes well with Starbucks in consumer foodservice in terms of taste and price
what’s next?
RTD coffee retains a niche status over the forecast period
Expansion of coffee shops dampens retail sales of RTD coffee
Niche offerings yet to make an appearance in Honduras
competitive landscape
Limited number of players in a category characterised by a lack of innovation
Espresso Americano is present with locally produced RTD coffee
channels
Limited availability of RTD coffee with only a handful of offerings seen in convenience stores, forecourt retailers and supermarkets
Supermarkets is the channel of choice for the producers of the new Espresso Americano RTD coffee
Category Data
Table 127 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 128 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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