Select Country Report
Soft drinks sales rise as health-led choices shape everyday purchasing
In 2025, Qatar’s saw soft drinks sales rise in volume terms, propelled by hot weather, population concentration in Doha, stronger tourism and a return to out-of-home consumption. Demand was robust in bottled water, juice drinks and lower-sugar carbonates, while local consumers increasingly looked for refreshment that also feels functional and convenient. Over the forecast period, growth is set to lean on expanding local production, tighter health-led regulation and continued channel development through delivery apps, vending and modern retail.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Qatar?
- To what extent are health considerations impacting consumption of Soft Drinks in Qatar?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Qatar?
- Which are the leading brands in Soft Drinks in Qatar?
- What potential exists for multinational or domestic soft drinks companies to expand in Qatar?
- How are products distributed in Soft Drinks in Qatar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Qatar
Soft drinks sales rise as health-led choices shape everyday purchasing
KEY DATA FINDINGS
Demand expands across hydration and lower-sugar options
Local manufacturing expansion and food security policies
Affordability drives growth even in a high-income country
Digital-first product development shapes trial as modern logistics and delivery infrastructure widen access
Strict controls limit illicit trade, and premium specialist retail attracts affluent consumers
Soft drinks faces further growth for forecast period
Competition to intensify as local brands expand and multinationals defend core categories
Tech-enabled routes reshape distribution as delivery platforms deepen reach
Al Rabban Holding leads, while Coca-Cola benefits from brand equity and cross-channel visibility
Baladna drives growth as local manufacturing expands into cold drinks
Small local grocers leads, while modern grocery anchors bulk purchasing
E-commerce grows fastest, while convenience formats strengthen immediate consumption
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Volume sales rise in 2025, with consumers showing greater interest reduced-sugar options
Industry Performance
Refreshment consumption drives growth in hot climate
Regulatory pressure shifts demand towards lower-sugar choices
Wider flavour choice, more local presence and money matters reshape category dynamics
What’s Next?
Volume growth set to continue, fuelled by demographics and retail expansion
Digital transformation reshapes marketing and distribution
Regulation and health awareness to accelerate reformulation and portfolio shifts
Competitive Landscape
Global leaders anchor demand through scale and local production
Regional and local challengers gain traction, led by Kinza
Channels
Small local grocers leads, with modern grocery anchoring bulk purchases
E-commerce is fastest-growing channel as delivery platforms scale
Category Data
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 33 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 34 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Volume sales rise in 2025 as local brands gain ground and wellness cues shape demand
Industry Performance
Health-led demand keeps juice central to soft drinks consumption
Product mix skews towards nectars and juice drinks as price caps premium adoption
Convenience formats and foodservice occasions extend consumption beyond the home
Regulation shapes development, while local production supports category growth
What’s Next?
Strong demand forecast thanks to health-led choices and hot weather
Domestic manufacturing to expand, reinforcing leadership of local producers
Digital visibility will improve access and accelerate competitive intensity
Competitive Landscape
Baladna leads through local scale and portfolio expansion
KDD gains momentum amid stronger value cues, with broader competition intensifying
Channels
Small local grocers leads, with modern grocery driving bulk purchasing
E-commerce expands quickly, with foodservice recovery lifting out-of-home occasions
Category Data
Table 45 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 46 Off-trade Sales of Juice by Category: Value 2020-2025
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 51 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Everyday hydration needs keep bottled water purchases frequent in Qatar
Industry Performance
Consumers choose bottled water over tap water despite safe supply
Carbonated and flavoured bottled water gain traction through premium and wellness cues
Local production anchors supply under strong regulation, with export opportunities emerging
What’s Next?
Rising tourism and event-led consumption ensure further growth for bottled water
Digital-first distribution to expand through subscriptions, bulk ordering and smart vending
Sustainability and innovation raise differentiation, with premium niches still available
Competitive Landscape
Rayyan anchors leadership through domestic scale and institutional endorsement
Premium imports gain momentum in niche channels, led by Evian
Channels
Small local grocers leads, with modern grocery driving bulk volume
E-commerce grows through delivery convenience and subscription models
Category Data
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 58 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Fitness participation widens and major events lift visibility for sports drinks in 2025
Industry Performance
Sports culture and gym expansion raise awareness and trial
Brand-led growth meets stronger demand for healthier formulations
Consumption stays niche and skewed towards higher-income male users
What’s next?
Event hosting and wellness priorities to sustain category momentum
Clean-label reformulation will become more prominent
Wider distribution and digital engagement set to expand reach
Competitive Landscape
Gatorade dominates through distribution reach and functional positioning
Pocari Sweat builds foothold from a low base
Channels
Traditional grocery leads retail distribution for sports drinks in Qatar
Convenience channel boosts on-the-go purchases, while on-trade presence is negligible for sports drinks.
Category Data
Table 69 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 70 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Youth demand and sports-led marketing keep energy drinks visible in Qatar
Industry Performance
Demand accelerates thanks active lifestyles and sports events
Sugar-free lines drive growth as brands adapt to health scrutiny
Energy drinks appeal mostly to young male Qataris, with price limiting broader penetration
What’s Next?
Population trends and tourism should strengthen baseline demand
Product reformulation and digital marketing to sharpen competition
Tech-enabled distribution will access despite regulatory constraints
Competitive Landscape
Red Bull leads through premium equity and event-led marketing
Monster gains momentum thanks to variety and youth positioning
Channels
Small local grocers leads while modern grocery benefits from bulk purchasing
E-commerce grows fastest through bundles and rapid delivery
Category Data
Table 81 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Concentrates growth centres on seasonality and value
Industry Performance
Demand lifts during Ramadan
Flavour preferences reflect cultural mix
A mature category with selective extensions
What’s Next?
Concentrates forecast to enjoy steady volume growth through cultural occasions
Portfolio changes to follow health priorities
Digital promotion will increase reach
Competitive Landscape
Vimto leads through heritage and reformulation
Powder competition stays intense
Channels
Planned purchasing keeps grocery retail central
E-commerce expands fastest through bundles
Category Data
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 94 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 95 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Concentrates: % Volume 2021-2025
Table 100 LBN Brand Shares of Off-trade Concentrates: % Volume 2022-2025
Table 101 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 102 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 103 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 104 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 105 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 109 NBO Company Shares of Off-trade Powder Concentrates: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Powder Concentrates: % Volume 2022-2025
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
RTD tea rises from small base as health cues broaden appeal
Industry Performance
Convenience-driven demand lifts off-trade sales
Product variety and health cues widen trial
Premium pricing keeps the category niche
What’s Next?
Off-trade and on-trade set to grow from low base
Hot-weather seasonality as key demand lever
Digital access and zero-sugar positioning expected to gain traction
Competitive Landscape
Lipton maintains category leadership
Premiumisation grows through imports and local innovation
Channels
Small local grocers anchor everyday purchases
E-commerce expands fastest
Category Data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 116 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Always-on refreshment drives growth in RTD coffee
Industry Performance
Demand shifts towards chilled convenience
Foodservice visibility improves RTD coffee’s premium image
Better-for-you options attract attention
What’s Next?
RTD coffee will continue expanding beyond niche
Digital access to strengthen purchase frequency
Innovation shifts further towards healthier and self-branded formats
Competitive Landscape
Nestlé-led scale competes with premium RTD coffee
Challenger brands widen choice through value and familiarity
Channels
Grocery-led distribution anchors RTD coffee availability
E-commerce accelerates access to multipacks and deals
Category Data
Table 127 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 128 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
Key Data Findings
Industry Performance
A new and niche category with negligible presence
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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