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Lower tourist numbers dampen volume sales
Muted volume growth, with significant drop in tourist numbers having an impact. Consumers are increasingly health conscious and look for functional benefits, as well as lower sugar content. The outlook is positive over the forecast period, supported by a growing economy, but there are headwinds.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Costa Rica?
- To what extent are health considerations impacting consumption of Soft Drinks in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Costa Rica?
- Which are the leading brands in Soft Drinks in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in Soft Drinks in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Costa Rica
Lower tourist numbers dampen volume sales
KEY DATA FINDINGS
Zero volume growth in 2025
Health and wellness claims enter the mainstream
Marketing strategies continue to evolve
Steady volume growth over forecast period
Two US companies continue to lead
Potential headwinds a concern
Florida Bebidas holds on to tight lead
Genomma Lab gains most volume share
Supermarkets lead distribution
E-commerce gains most value share, with warehouse clubs also performing strongly
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Costa Rica
KEY DATA FINDINGS
Bottled water returns to normal trading conditions
Fall in retail volume sales, as tap water supply stabilises
Flavoured bottled water registers highest volume growth
Positive volume growth over forecast period
Limited innovation, though flavoured sparkling water offers opportunities
Health and wellness and sustainability key drivers of growth
Coca-Cola FEMSA leads a highly fragmented landscape
Private label makes gains
Supermarkets lead, while warehouse clubs gain most volume share
Limited volume sales through foodservice
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 34 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Costa Rica
KEY DATA FINDINGS
Less tourists has negative impact
Volume decline driven by fall in tourist numbers
Reduced sugar carbonates gain most volume share
Muted outlook over forecast period
Marketing and sustainability key driver of volume sales
Health and wellness trends to drive growth for reduced sugar carbonates
Coca-Cola FEMSA holds on to commanding lead
Florida Bebidas lies in second place
Supermarkets continue to lead, while e-commerce gains most volume share
Foodservice remains a sizeable channel
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 49 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 50 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Costa Rica
KEY DATA FINDINGS
Minimal volume growth, as consumers favour RTD offerings
Limited volume growth in 2025
Liquid concentrates registers higher volume growth
Minimal volume growth over forecast period
Private label to gain ground
Health and wellness influences further dampen volume sales
Mondelez holds on to commanding lead
Private label gains most volume share
Small local grocers lead distribution of liquid concentrates
Supermarkets lead distribution of powder concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 66 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Costa Rica
KEY DATA FINDINGS
Degree of premiumisation, in spite of price rises
Minimal volume growth, as price rises dampen demand
Not from concentrate 100% juice registers highest volume growth
Sustained growth over forecast period
Coconut water performs strongly
Parents increasingly discerning about juice offerings for children
Florida Bedias holds on to lead
Private label gains ground
Supermarkets lead, while warehouse clubs gain most volume share
Limited volume sales through foodservice
Table 81 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 82 Off-trade Sales of Juice by Category: Value 2020-2025
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Coffee in Costa Rica
KEY DATA FINDINGS
Entry of Dos Pinos significant move
RTD coffee remains a niche segment but shows steady growth
Stable prices, despite increasing costs
Positive outlook over forecast period
Limited new product activity for Dos Pinos
Health and wellness trends influence RTD coffee
Dos Pinos already holds a significant lead
Sigma Alimentos gains traction
Supermarkets dominate RTD coffee sales
Forecourt retailers gain most volume sales, while sales through foodservice are negligible
Table 93 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 94 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
RTD Tea in Costa Rica
KEY DATA FINDINGS
Volume sales continue to be sizeable
Tourism slowdown negatively impacts volume growth
Carbonated RTD tea and kombucha registers highest volume growth
Steady growth over forecast period
Continuing innovation from Tropical brand
Health and wellness trends continue to drive volume growth
Florida Bebidas continues to dominate
Kombucha Culture gains most volume share
Supermarkets lead distribution
Limited volume sales through foodservice
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 106 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Costa Rica
KEY DATA FINDINGS
Energising performance in 2025
Energy drinks associated with functional benefits
Reduced sugar registers highest volume growth
Positive outlook over forecast period
Innovation and marketing key drivers of growth
Health and wellness trends pose challenges
Florida Bebidas continues to dominate and makes further gains
Monster Energy gains most volume share
Supermarkets continue to lead distribution
Limited volume sales through foodservice
Table 117 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 118 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Costa Rica
KEY DATA FINDINGS
Widening consumer base supports healthy volume growth
Best performing soft drink in 2025
Strategic sponsorships key to success
Rosy outlook over forecast period
Flavour innovation key driver of growth
Increasing interest in fitness drives growth
KPO Alpha holds on to commanding lead
Genomma Lab gains most volume share
Supermarkets lead, while e-commerce and pharmacies drive growth
Limited volume sales through foodservice
Table 129 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 130 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
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-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
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