In 2024, soft drinks in Laos faced threats from high inflationary pressure on consumer spending power. Economic instability hindered the demand for perceived non-essential goods, such as soft drinks.
Soft drinks in 2024: The big picture
Soft drinks in Laos faces challenges due to economic instability and currency fluctuations in the market. The local currency has been depreciating continuously.
Country background
There is an established soft drinks culture in Laos, which is growing, especially amongst younger generations. Laos has a diverse cultural and ethnic composition, resulting in many distinctive traditions and festivities in the country.
Socioeconomic trends
Real GDP is expected to projected to grow healthily in 2024, although structural difficulties will limit growth. Real GDP growth is significantly slower than 2010-2019 levels, because of fluctuations in the economy, a lack of human capital, outward migration and a challenging business environment.
Logistics/infrastructure
In 2024, Laos’ poor road network, particularly in rural areas, continued to have a negative impact on goods transportation costs. Poor road conditions contribute to longer transportation times, delays, and increased expenses for soft drinks distribution.
What next for soft drinks?
Soft drinks in Laos is expected to expand as a result of increasing urbanisation, rising consumer income levels and the appeal of these products to young demographics. Key trends are likely to include a shift towards healthier and functional beverages, such as reduced sugar and vitamin-enriched drinks, as health awareness rises among local consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Laos?
- To what extent are health considerations impacting consumption of Soft Drinks in Laos?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Laos?
- Which are the leading brands in Soft Drinks in Laos?
- What potential exists for multinational or domestic soft drinks companies to expand in Laos?
- How are products distributed in Soft Drinks in Laos?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Laos
Soft drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for soft drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Soft Drinks research and analysis database.
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