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Steady growth of soft drinks in 2025 thanks to greater economic stability
Retail volume sales of soft drinks in Laos rose in 2025, supported by macroeconomic stability, rising urbanisation and increasingly dynamic consumer lifestyles. In 2025, Laos experienced more stable economic conditions compared to the previous year, which had seen high fluctuations. Although the exchange rate remains relatively high, it has become more stable, which helped ease fluctuations in product pricing within soft drinks. However, electricity prices rose significantly during the year, following a government announcement. This cost pressure is likely to raise production and retail prices of soft drinks, which may reduce purchasing power to some extent. Still, the rebound in tourism has helped stimulate soft drink sales, particularly in key urban centres, such as Vientiane, Luang Prabang, Pakse, and Savannakhet.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Laos?
- To what extent are health considerations impacting consumption of Soft Drinks in Laos?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Laos?
- Which are the leading brands in Soft Drinks in Laos?
- What potential exists for multinational or domestic soft drinks companies to expand in Laos?
- How are products distributed in Soft Drinks in Laos?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Laos
Steady growth of soft drinks in 2025 thanks to greater economic stability
KEY DATA FINDINGS
Affordability continues to shape consumer demand for soft drinks
Growth in health and wellness awareness encourages industry players to reformulate their lines
Rise in culturally relevant and targeted marketing of soft drinks
Steady forecast period growth of soft drinks
Industry players strengthen their market share through a variety of strategies
Small local grocers continues to dominate while modern retailers grow rapidly
Pepsico Inc retains the lead in soft drinks
Industry players achieve strong growth through marketing and promotional initiatives
Ongoing dominance of soft drinks in small local grocers
Strong growth of modern grocers provides increasing competition to small local grocers
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key data findings
2025 developments
Modest rise of carbonates sales
Industry performance
Strong demand for non-cola carbonates
While carbonates remains a popular thirst quencher, the category is facing growing competition from bottled water
What’s next?
Modest forecast period growth for sales of carbonates
Advances in electronic payment methods boost consumer convenience, while local bottling capacity benefits the leading multinationals
Growing health awareness increasingly influences carbonates sales
Competitive landscape
PepsiCo Inc leads with its Pepsi and Mirinda brands
The Coca-Cola Company achieves the strongest growth
Channels
Small local grocers dominates sales of carbonates
Strong growth of supermarkets as several retailers experience rapid expansion
Category data
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 33 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 34 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Juice sales experience modest growth in 2025
Industry performance
Demand for juice remains steady as consumers embrace its healthier image
Coconut and other plant waters benefit from an increase in popularity
What’s next?
Modest growth of juice as affordability remains important to consumers
Industry players introduce a variety of pack sizes
Reduced and no sugar juice drinks and clean ingredients increase in importance
Competitive landscape
Tipco Foods (Thailand) PCL leads with its Tipco brand
Thai Sun Foods Co Ltd achieves strong growth with Green Mate
Channels
Small local grocers retains its domination in the sale of juice in Laos
Supermarkets registers the strongest growth in 2025
Category data
Table 45 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 46 Off-trade Sales of Juice by Category: Value 2020-2025
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 51 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Solid growth of bottled water sales in 2025
Industry performance
A lack of safe municipal water and growing health awareness boost sales of bottled water
Variety in pack sizes suits different consumption occasions
What’s next?
Retail volume sales of bottled water rise over the forecast period
Direct-to-consumer platforms increasingly feature digital promotional campaigns
Carbonated bottled water and flavoured bottled water remain unpopular over the forecast period
Competitive landscape
Lao Brewery Co Ltd retains the lead in bottled water
The Dao Heuang Group with its Dao Water brand line enjoys strong growth in 2025
Channels
Small local grocers retains its dominance in bottled water
Strong growth of supermarkets as new stores open and operators invest in retail e-commerce
Category data
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 58 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Changing lifestyles and growing health awareness boost demand for sports drinks
Industry performance
The rising health and wellness trend is particularly popular among Generation Z and Millennials
Growing popularity of better for you variants characterises sports drinks
What’s next?
Urbanisation and the health trend boost forecast period growth of sports drinks
Digital and technological advances shape future product innovation
Growing interest in natural ingredients heavily influences manufacturer strategies
Competitive landscape
TC Pharmaceutical Industry Co Ltd retains the outright lead in sports drinks
Lao Brewery Co Ltd with 7Up Revive achieves strong dynamism in 2025
Channels
Small local grocers remains the leading channel for sports drinks
Supermarkets experiences strong growth
Category data
Table 69 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 70 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
Key data findings
2025 developments
Consumers demand quick energy solutions bolstering sales of energy drinks
Industry performance
Energy drinks are popular among consumers with busy lifestyles and enjoy higher sales than sports drinks
Functional energy drinks become particularly popular
What’s next?
Forecast period sales growth of energy drinks as industry players invest in marketing and promotional campaigns
Digital platforms play an important role in consumer engagement and product distribution
Health and wellness becomes increasingly important in energy drinks
Competitive landscape
Lao Brewery with its Sting brand leads energy drinks
Lao Brewery also records the fastest growth
Channels
Small local grocers dominates sales of energy drinks
Supermarkets records the strongest growth for energy drinks
Category data
Table 81 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Key data findings
2025 developments
Modest growth of concentrates in 2025
Industry performance
Concentrates suffers from limited distribution and low consumer awareness
Liquid concentrates benefits from wide flavour options
What’s next?
Moderate forecast period growth of concentrates as traditional liquid concentrates remain a favourite in Lao culture
Scope for more innovative new product development
Competitive landscape
Hale’s Trading (Thailand) Co Ltd leads in concentrates
Queen Product Co Ltd with its Queen brand achieves strong growth in 2025
Channels
Small local grocers dominates sales of concentrates
Supermarkets experiences strong dynamism in the retail of concentrates in 2025
Category data
Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 94 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 95 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Concentrates: % Volume 2021-2025
Table 100 LBN Brand Shares of Off-trade Concentrates: % Volume 2022-2025
Table 101 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 102 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 103 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 104 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 105 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 109 NBO Company Shares of Off-trade Powder Concentrates: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Powder Concentrates: % Volume 2022-2025
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Wider product availability and rising health and wellness awareness boost demand for RTD tea
Industry performance
RTD tea benefits from the health and wellness trend, but faces competition from green tea
Still RTD tea enjoys increasing popularity
What’s next?
Steady forecast period growth of RTD tea
Innovation focuses on packaging, flavour and functional ingredients though sustainability remains less of a consumer priority
New products focus on health and wellbeing
Competitive landscape
Oishi Group PCL retains the lead in RTD tea
Ichitan Group PCL achieves strong dynamism
Channels
Small local grocers dominates sales of RTD tea
Supermarkets records strong growth
Category data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 116 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Key data findings
2025 developments
RTD coffee remains nascent in Laos
Industry performance
Category shows signs of maturity and suffers growing competition from RTD tea and fresh coffee
Growing popularity of customised beverages among young health conscious professionals
What’s next?
Modest growth of RTD coffee as consumers embrace freshly brewed coffee
Lack of new product development hampers category progress
Despite its convenience attributes, RTD coffee prices remain high compared to alternatives
Competitive landscape
Nestlé SA remains the leading player in RTD coffee
Strong growth of Ajinomoto and its Birdy brand
Channels
Small local grocers dominates RTD coffee
Strong growth of supermarkets as modern retailing continues to develop
Category data
Table 127 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 128 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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