Cooking ingredients and staples began to recover in 2025, despite a very challenging year in 2024 for many businesses. During 2024, numerous farms in the south of the country were destroyed as the ongoing Israel-Hamas war spilled over into Lebanon, severely affecting Lebanese businesses near the border. Olive oil producers were particularly hard hit, with bombing attacks destroying olive groves, production facilities, and storage infrastructure. This significantly reduced olive oil availability

Busier lifestyles are boosting demand for cooking ingredients and meals in Tunisia, as urban, young, working consumers increasingly prioritise convenience and time-saving solutions that are compatible with their hectic schedules. Health and wellness is an emerging trend, but affordability remains a key consideration, with promotions and discounts continuing to influence purchasing decisions. Small local grocers remains the dominant channel, while discounter Aziza is attracting cost-conscious sho

Retail value sales growth of cooking ingredients and meals thanks to increased health awareness

It is a tumultuous time for the world’s leading cooking ingredients and meals company. Market leader Kraft Heinz is preparing to split into two, while many other leading companies look to offload underperforming brands and shift their focus. All are trying to deal with wider pressures such as slow volume growth and consumers shifting towards private label.

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

The cooking ingredients market in Ghana is a dynamic sector, driven by population growth, urbanisation and shifting consumer lifestyles. Rising female workforce participation and growing time pressures are further boosting demand for quick and easy meal ingredients. Health consciousness, packaging innovation and intensifying price competition are increasingly shaping consumer preferences. Local sourcing, fortification and product diversification continue to fuel competition. Overall, the market

Although retail current value sales of cooking ingredients and meals remained strong in 2025, growth moderated. This was largely attributable to a weaker performance in edible oils, which make up the largest share of the category. Within edible oils, palm oil continued to dominate retail value sales, and the government is seeking to reduce the country’s reliance on imported edible oils by implementing measures aimed at increasing local production. Meanwhile, cooking ingredients and meals offerin

Cooking ingredients and meals in Uganda performed well in 2025, supported by urbanisation, population growth, improving economic conditions and wider distribution. Rising prices shaped demand, as consumers prioritised lower-priced options, including unpackaged. Meanwhile, the government continued to invest in local production, especially in edible oils, to offer more affordable options to local consumers. However, many product types remained expensive and lacked consumer awareness or suffered fr

Sales of cooking ingredients and meals grew in 2025 driven by the influx of tourists to Jordan over the first quarter of the year. Jordan's tourism sector experienced a strong recovery, with a 19% increase in international visitor arrivals during the first four months of 2025 compared to the same period in the previous year. The country welcomed over 2.1 million international visitors between January and April 2025. However, despite a rosy picture for the first part of 2025, the impact on cookin

Retail value sales of cooking ingredients and meals increased in 2025. This growth was driven by rising health and wellness awareness, which boosted demand for edible oils and healthier variants of sauces, dips, and condiments. Additionally, the growing need for convenience, spurred by an expanding working population, supported the rise of categories, such as meals and soups. Ready-to-eat options prepared at home, such as ready meals, gained popularity as consumers increasingly sought quick, pra

In 2025 cooking ingredients and meals sales are set to witness positive growth as, despite economic challenges, including global inflation and restrictions on expat entries, modern retail channels continued expanding. Growing concern over high obesity rates is stimulating some consumers into adopting healthier eating habits, including eating less overall. However, healthier cooking ingredients and meals tend to have higher prices, meaning such products are only popular among more affluent consum

In the Philippines, cooking ingredients and meals delivered stable retail value growth in 2025, while volume trends were more muted as inflation kept shoppers focused on core essentials. Edible oils remained the largest category by value, with modest growth driven more by pricing and selective trading up, while sauces, dips and condiments expanded through a broader offer that blended local flavours with convenience-led formats. Health positioning strengthened, reflected in faster value growth fo

The cooking ingredients and meals industry has returned to a level of stability after years of significant volatility. Growth over 2025-2030 is predicted to be slow but steady, shaped by the increasing importance of emerging markets, consumer shifts towards affordably-positioned products and channels, and a changing competitive landscape.

Robust economic growth is supporting an expanding middle class in Côte d’Ivoire, underpinning strong growth in demand for cooking ingredients and meals in 2025. Middle-class consumers, who are typically active and time-poor, are increasingly seeking convenient, quick and balanced meal solutions. Meanwhile, the rising prevalence of hypertension and diabetes is prompting some manufacturers to reformulate their recipes to meet growing demand for healthier options.

In 2025, value sales of meals and cooking supplies are set to see moderate growth, with mixed consumer sentiment affecting the marketplace. For instance, while price sensitivity remained high due to ongoing inflation and cost-of-living pressures, demand for essential categories, such as basic sauces, spices, and edible oils remained steady.

Value sales of cooking ingredients and meals are set to rise in 2025 driven by product innovation including new flavours and smaller pack sizes, urbanisation and population growth. Also important is retail footprint expansion, most notably in the convenience store format which is developing in regional cities and towns. On the other hand, this category is not immune to growth barriers due to macroenvironment factors created by the ongoing civil war.

Rising concern over ultra-processed foods (UPFs) is reshaping the foods landscape. This report examines the issue in detail, exploring where staple foods are most impacted by negative consumer sentiment, and – most importantly – which foods stand to benefit. This report also outlines UPF consumption across key markets, determines what the consumer thinks of the issue and examines what the future holds, identifying how food producers, brands and retailers can benefit from clean label demand.

Cooking ingredients and meals in Ireland is projected to see further strong growth in retail current value sales terms over 2025, albeit at a slower pace as inflation and price levels began to stabilise following volatility. This price stabilisation contributed to a more predictable market environment, allowing consumers to resume regular shopping patterns. Meanwhile, retail volume sales are projected to see faster growth than in 2024, reflecting increased consumer confidence and a gradual retur

Multi-layered, science-backed functionality is reshaping food and drink. Digestive health, energy and brain health claims drive innovation, but success now also depends on simplified, all-in-one nutrition and holistic benefits—such as hydration, sleep and longevity—delivered in credible, convenient formats. Brands that combine enjoyment with wellbeing, especially in snacks and portable options, will capture growth, while others risk losing relevance in a rapidly evolving market.

Cooking ingredients and meals faces a challenging outlook in 2026 and beyond between price pressures, consumer frustrations and trade conflicts. Growth opportunities remain, however, in areas like natural wellness, convenience that reflects modern lifestyles, and introducing consumers to diverse global flavours.

Cooking ingredients and meals in Bangladesh in 2025 is marked by price increases across some categories, which have impacted the sales performance of cooking ingredients and meals as a whole. Demand is rising slowly for some categories, with the strongest increase in popularity being most notable in edible oils and sauces, dips and condiments.

Cooking ingredients and meals in Vietnam saw retail current value growth in 2025, propelled by enduring culinary traditions, health innovations, and a VAT reduction. Food safety is a paramount consumer concern, driving demand for transparency and scientifically-backed products. Calofic Corp led in 2025, with Masan Consumer Corp showing dynamism, while local manufacturers gained strength through niche specialities. Small local grocers remained the dominant distribution channel, although e-commerc

Value growth of cooking ingredients and meals in Bosnia and Herzegovina in 2025 was mostly driven by continued high inflation. Many food item sales stagnated or even fell in volume terms. Higher-quality products sold at a premium price were more significantly affected, while others such as cheaper edible oil alternatives have shown steady growth as consumers sought budget options. Despite a pessimistic outlook in the market, consumers welcome innovation and new flavours, supporting growth of for

Inflation was the dominant force in the market for cooking ingredients and meals in Ethiopia in 2025: It drove a surge in retail current value sales, but growth in retail volume sales was much more modest. This underpinned an increase in sales of contraband cooking oil. Meanwhile, sales of honey continued to rise, as social media helped to spread awareness of its health and wellness benefits, while urbanisation and Westernisation boosted demand for ketchup and mayonnaise, albeit from quite a low