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Tradition meets innovation, with safety paramount
Cooking ingredients and meals in Vietnam saw retail current value growth in 2025, propelled by enduring culinary traditions, health innovations, and a VAT reduction. Food safety is a paramount consumer concern, driving demand for transparency and scientifically-backed products. Calofic Corp led in 2025, with Masan Consumer Corp showing dynamism, while local manufacturers gained strength through niche specialities. Small local grocers remained the dominant distribution channel, although e-commerce was the fastest-growing. Overall, distribution is a critical growth driver due to low brand loyalty and frequent purchases. Growth is anticipated to continue moving forward, fuelled by stable demand for staples, and high potential in categories like sweet spreads from a low base. Continuous manufacturer innovation in healthier and convenient options is expected, and an increasing influx of local speciality producers enriching the landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Vietnam?
- Which are the leading brands in Cooking Ingredients and Meals in Vietnam?
- How are products distributed in Cooking Ingredients and Meals in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Vietnam
Tradition meets innovation, with safety paramount
KEY DATA FINDINGS
Sustained growth driven by tradition
Health innovations and VAT reduction drive sales
Food safety and informed choices drive consumer behaviour
Dynamic growth to be driven by convenience, health, and local specialities
Stricter regulations and industry compliance to drive consumer confidence
Healthy living will be a catalyst for innovation in cooking ingredients and meals
Strategic expansion and robust distribution extend Calofic’s leading position
Tho Phat leverages Kido's network for enhanced reach
Masan Consumer Corp’s growth fuelled by innovation and strong brand portfolio
Regional specialities and local brands gain traction
Small local grocers remains key to distribution despite pressures
Dynamic growth for retail e-commerce, but increased regulatory scrutiny
Strategic distribution can fuel expansion through proximity and penetration
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Edible Oils in Vietnam
KEY DATA FINDINGS
Counterfeit crackdown, health trends, and digital growth reshape edible oils
Counterfeit crackdown fuels growth for genuine brands, while consumer demand evolves
Soy oil leads growth in edible oils due to healthy profile
Affordability and wellness set to drive robust growth for edible oils
Premium and functional products set to drive health innovation in edible oils
Online channels set to reshape edible oils retailing in Vietnam
Calofic Corp dominates edible oils with strong brand portfolio and vertical integration
Calofic Corp sustains growth through health messaging and product innovation
Small local grocers dominates edible oils distribution but faces tax headwinds
Retail e-commerce is reshaping edible oils distribution despite initial hurdles
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Meals and Soups in Vietnam
KEY DATA FINDINGS
Convenience, health, and digitalisation drive growth in meals and soups
Demand for convenience drives robust growth in meals and soups
Convenience and quality drive the rise of frozen ready meals in Vietnam
Convenience and innovation set to drive robust growth in meals and soups
Frozen ready meals will be a healthy and convenient choice for consumers
Doorstep delivery and supermarket expansion to reshape meals and soups
Asia Foods Corp faces modern rivals and navigates shifting consumer tastes
Kido Group acquisition fuels Tho Phat's dynamic growth in meals and soups
The evolving role of small local grocers in meals and soups in Vietnam
E-commerce surges from a low base amidst innovation and regulatory oversight
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Sauces, Dips and Condiments in Vietnam
KEY DATA FINDINGS
Innovation, growth and evolving distribution channels
Affordability and convenience drive solid growth in sauces, dips and condiments
Convenience and health drive dynamism for dry recipe sauces and pickled products
Innovation and convenience will drive growth for sauces, dips and condiments
Specific health benefits to shape the future of sauces, dips and condiments
Government oversight and need to maintain consumer trust will drive enhanced food safety
Innovation and portfolio strength help extend Masan Consumer Corp's leadership
Strategic expansion fuels Nam Duong’s ascent in sauces, dips and condiments
The traditional distribution powerhouse of small local grocers comes under pressure
Retail e-commerce has a small share but a big impact on distribution
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Sweet Spreads in Vietnam
KEY DATA FINDINGS
Dynamism in sweet spreads, impacted by health, local brands, and digital shifts
Sweet spreads sees strong growth, driven by expanding distribution
Honey leads growth in sweet spreads, driven by health perceptions and local supply
Sweet spreads poised for strong growth, driven by accessibility and convenience
Sweet spreads to increasingly embrace health, with reduced sugar and natural ingredients
Abundant fruit supply to fuel growth of local jams and preserves brands
Golden Farm leads sweet spreads through extensive reach and competitive pricing
Honey's surge in sales and Golden Farm's strength shape sweet spreads in Vietnam
Small local grocers is dominant yet vulnerable in sweet spreads
Retail e-commerce leads growth in sweet spreads amidst regulatory scrutiny
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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