Cooking ingredients and meals in 2024: The big picture
The picture is positive in Poland for cooking ingredients in 2024. Inflation has eased and there is expected to be moderate constant value and volume growth.
Key trends in 2024
Across the board, there is a focus on positioning products as offering value-added health benefits. Consumers are increasingly scrutinising labels and looking for clean and natural ingredients, with an emphasis on less as opposed to more.
Competitive landscape
Multinationals Unilever Polska SA and Nestlé Polska SA continue to lead the competitive landscape in 2024, due to their extensive product portfolios, brand development, and the acquisition of local brands. That being said, both lose value share, as they face increasing competition from local players, and also both local and global private label players.
Channel developments
In 2024, the distribution landscape for cooking ingredients and meals shows distinct trends between foodservice and retail. After the dynamic rebound in the foodservice sector following COVID-19, growth has started to slow as more consumers return to dining at home.
What next for cooking ingredients and meals?
The outlook is positive for cooking ingredients and meals over the forecast period, particularly if the economy performs well. Inflation will be less of an issue and consumers’ purchasing power should increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Poland?
- Which are the leading brands in Cooking Ingredients and Meals in Poland?
- How are products distributed in Cooking Ingredients and Meals in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Poland
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Poland
KEY DATA FINDINGS
Story of two halves in 2024
Bunge needs to divests assets in Poland, in light of proposed acquisition
Continuing focus on sustainability
Better outlook for olive oil over forecast period
Consumers increasingly adventurous
Concerns around health drive consumer choice
Meals and Soups in Poland
KEY DATA FINDINGS
Higher volume growth for ready meals than soup
Vegetarian and plant-based offerings on the rise
Frozen pizza and frozen ready meals continue to perform strongly
Further expansion of plant-based and vegetarian offerings
Private labels gains value share
Packaging and manufacturing innovations
Sauces, Dips and Condiments in Poland
KEY DATA FINDINGS
Positive volume and value growth
Growth both within economy and premium brands
Focus on healthier positioning
Popularity of barbecuing supports volume sales of barbecue sauces
Pickled products on track to maintain strong growth due to benefits for gut health
Taste innovation in condiments
Sweet Spreads in Poland
KEY DATA FINDINGS
Healthy volume growth, as inflation eases
Local bee producers under pressure
Rising demand for sweet spreads with a healthier positioning
Increasing interest in local, premium offerings
Health-focused trends shaping the future growth of sweet spreads
Continuing volatility of cocoa and sugar prices drives innovation
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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