Cooking ingredients and meals in 2024: The big picture
Growth in cooking ingredients and meals current value sales in North Macedonia in 2024 is expected to be substantially slower than that recorded the previous year. This is mainly because the recent spike in inflation fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine is now steadily receding.
Key trends in 2024
Having become more pronounced in the wake of the pandemic, the well-established trend towards rising health-consciousness among Macedonians has remained highly influential across cooking ingredients and meals in 2024. Consumers have continued to migrate towards products that are naturally rich in vitamins, minerals and other essential nutrients, have lower levels of fat, sugar and salt, contain fewer or no artificial flavours, colours preservatives etc.
Competitive landscape
Vitaminka AD has remained the overall leader in cooking ingredients and meals in value sales terms in 2024, and by a considerable margin. This is mainly due to its commanding lead in edible oils, though it is also among the top players in meals and soups, sauces, dips and condiments and sweet spreads.
Channel developments
Small local grocers has remained by far the most important retail distribution channel for cooking ingredients and meals in value terms in 2024, followed by supermarkets, food/drink/tobacco specialists, discounters and hypermarkets. In keeping with the pattern witnessed over most of the review period, the share of total sales held by small local grocers looks set to decline slightly from 2023, as busy lifestyles, heightened budget-consciousness and the expansion of larger chains are making many consumers inclined to choose modern grocery retailers with wider assortments and more competitive pricing policies.
What next for cooking ingredients and meals?
Cooking ingredients and meals in North Macedonia looks set to perform reasonably well over the forecast period, with steady growth in retail volume and current value sales projected and the majority of categories anticipated to expand consistently in both respects. Traditional consumption habits and the fact that a number of key product types have long been regarded as kitchen staples should ensure overall demand remains buoyant.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in North Macedonia?
- Which are the leading brands in Cooking Ingredients and Meals in North Macedonia?
- How are products distributed in Cooking Ingredients and Meals in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in North Macedonia
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in North Macedonia
KEY DATA FINDINGS
Maturity and population decline continue to limit volume growth potential
Olive oil and other edible oil are the fastest developing categories
Cheaper imports and pomace varieties increasingly favoured in olive oil
Sunflower oil set to remain the largest category despite poor growth prospects
Consumers will continue to gravitate towards healthier product types
Retail volume sales of corn oil and rapeseed oil expected to decline steadily
Meals and Soups in North Macedonia
KEY DATA FINDINGS
Growing desire for convenience boosts demand in most categories
Prepared salads continues to profit from adoption of healthier eating habits
Podravka introduces multiple new products in ready meals
Overall demand for meals and soups set to remain reasonably solid
Prepared salads expected to be the best performing category
Retail volume growth prospects for dry soup are negligible
Sauces, Dips and Condiments in North Macedonia
KEY DATA FINDINGS
Overall demand for sauces, dips and condiments remains broadly stable
Dips posts the fastest growth in retail volume and current value sales
Vitaminka among the busiest players in terms of new launches
Steady growth in retail volume sales projected for most categories
Herbs and spices and salad dressings set to be the most dynamic performers
Consumption of mayonnaise expected to continue declining
Sweet Spreads in North Macedonia
KEY DATA FINDINGS
Increased budget-consciousness and health concerns depress demand
Nut and seed based spreads shows the most resilient performance
Nut and seed based spreads and chocolate spreads witness several new launches
Demand for jams and preserves and chocolate spreads will continue to fall
Nut and seed based spreads set to remain the best performing category
Further distribution gains expected for e-commerce in sweet spreads
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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