Cooking ingredients and meals in 2024: The big picture
The cooking ingredients and meals landscape showed signs of stabilisation in 2024, following plummeting sales in 2022, as Russia's invasion of Ukraine impacted supply chains and demand. Recovery on the landscape in 2024 was driven by several factors, including adaptation by both consumers and businesses, the return of some residents, and lower inflation rates.
Key trends in 2024
Players in the cooking ingredients and meals landscape were active in innovations in 2024, looking to appeal to consumers through a mixture of new launches and price discounts. To make products more affordable, companies have offered differentiated pack sizes, with smaller packages allowing for attractive unit pricing, while larger options have provided consumers with more affordable prices per kilogram or litre.
Competitive landscape
The competitive landscape remained stable in 2024, continuing to be led by Nestlé-Ukraine TOV with an 8% share. Nestlé-Ukraine TOV offers the leading brand Torchin, in addition to Mivina Garyacha Kruzhka and Maggi.
Channel developments
There long-term trend towards modern grocery retailers and e-commerce continued in 2024, with an ongoing migration away from traditional retailers. The opening of new stores has driven sales in modern grocery retailers.
What next for cooking ingredients and meals?
During the forecast period, retail value growth in the cooking ingredients and meals landscape is expected, with volume growth driven by several key factors. The expansion and recovery of retail channels will enhance product availability and consumer access to goods, while both local and global companies are likely to invest in new product launches, diversifying offerings and catering to changing consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Ukraine?
- Which are the leading brands in Cooking Ingredients and Meals in Ukraine?
- How are products distributed in Cooking Ingredients and Meals in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Ukraine
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Ukraine
KEY DATA FINDINGS
A surplus of sunflower oil leads price points to fall in 2024
Weak harvests in Southern Europe impact sales of olive oil in 2024
Innovations focus on adding spice and flavour to edible oil products
The appealing price and health-qualities of rapeseed oil support forecast growth
Various packaging sizes to appeal during a time of cost-conscious behaviour
Blended oils offer consumers nutrition and affordability
Meals and Soups in Ukraine
KEY DATA FINDINGS
Chilled and frozen options face strong competition from shelf-stable goods
The plant-based trend declines as consumers focus on cost savings
Opportunity for smaller players to expand within dried ready meals
Convenience and a rise in availability boosts sales across the forecast period
Innovation set to cater to the increasingly diverse tastes of local consumers
Strong opportunity for players to expand on the shelf-stable soup landscape
Sauces, Dips and Condiments in Ukraine
KEY DATA FINDINGS
The rise in home cooking supports strong growth for sauces, herbs and spices
Health and wellness claims gain ground and shape innovation in condiments
Product innovations bolster growth and ongoing interest in sauces, dips and condiments
Home cooking continues to rise, leading to strong forecast sales
Craft sauces gain ground as players stock the options in offline retailers
Large players invest in manufacturing capabilities across the forecast period
Sweet Spreads in Ukraine
KEY DATA FINDINGS
Sales of jams and preserves face pressure from the home cooking trend
Rising prices challenge sales of honey, which is increasingly considered a health product
Chocolate spreads record a strong performance, supported by major players' price promotions
Packaged honey faces challenges as homemade, artisanal products become popular
Potential for nut and seed-based spreads as health trends rise and pack sizes reduce
Craft jam has potential to expand, often sold alongside favoured cheese products
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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