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Economic growth and reduction in smuggling benefit sales
Overall, retail value sales of cooking ingredients and meals are expected to rise in 2025, mainly triggered by economic strength and the ongoing reduction in smuggling activity from Argentina, which started in 2024. Paraguay’s GDP is set to rise by 4% in 2025, while inflation in the country decelerated for the third consecutive year and posted the lowest record since 2020. Consequently, disposable incomes have increased. In fact, all categories – except dried ready meals – are expected to see an increase in popularity in 2025. Nevertheless, as edible oils remained the largest category in cooking ingredients and meals in Paraguay, both in value and volume terms, its sales are determinant of the overall performance of cooking ingredients and meals. Among edible oils, the most popular category is sunflower oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Paraguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Paraguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Paraguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Paraguay?
- Which are the leading brands in Cooking Ingredients and Meals in Paraguay?
- How are products distributed in Cooking Ingredients and Meals in Paraguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Paraguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Paraguay
Economic growth and reduction in smuggling benefit sales
KEY DATA FINDINGS
Reduced smuggling from Argentina in 2024 and 2025 bolsters local sales of cooking ingredients and meals
The government seeks to promote health through the establishment of a new Packaged Food Warning Front Labelling law
Small local grocers remains the leading channel but is being increasingly challenged by supermarkets and warehouse clubs
Growth of cooking and ingredients and meals over the forecast period
Economic policies in Argentina have a direct bearing on cooking ingredients and meals in Paraguay over the forecast period
Growth in retail e-commerce and convenience stores as increasingly hectic lifestyles stimulate consumer demand for convenience
Casa Modiga SA remains the leading player thanks to the popularity of its Natura brand in edible oils
BRF SA with its Sadia brand, present in meals and soups, registers the strongest growth in 2025
Small local grocers remains the strongest channel for cooking ingredients and meals
Small local grocers registers the strongest growth in cooking ingredients and meals
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
Unpackaged products pose ongoing competition
Edible oils is able to capitalise on growth in 2025
Sunflower oil remains the most popular edible oil in Paraguay
Growth of edible oils over the forecast period
In addition to rising incomes, the healthier attributes of olive oil attract new consumers
Little potential for innovation although supply is guaranteed
Casa Modiga SA leads in edible oils with its highly popular Natura brand
Ramírez Díaz de Espada experiences the strongest growth thanks to the versatility of its Cocinero brand
Small local grocers accounts for the bulk of edible oils sales
Retail e-commerce records the strongest growth from a low base, but small local grocers benefits the most from a significant decline in smuggling
Category Data
Table 12 Sales of Edible Oils by Category: Volume 2020-2025
Table 13 Sales of Edible Oils by Category: Value 2020-2025
Table 14 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 15 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 17 LBN Brand Shares of Edible Oils: % Value 2021-2025
Table 18 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 19 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 20 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Key Data Findings
Wide range of products available but consumer base remains confined to affluent urban consumers
Dry soup is popular among those seeking a quick meal solution or for use in the preparation of home-made soup
With the exception of frozen pizza, ready meals remain unpopular
Frozen pizza and frozen ready meals drive overall category growth over the forecast period
Unhealthy perception negatively impacts dry soups and dried ready meals
Good prospects for frozen versions of local food
Unilever remains the leading player thanks to the popularity of its Knorr brand
Montana is by far the most dynamic company in 2025 thanks to the popularity of its Sadia brand
Due to the growing popularity of frozen food, supermarkets enjoy higher penetration
Retail e-commerce and small local grocers register the strongest growth in 2025
Category Data
Table 22 Sales of Meals and Soups by Category: Volume 2020-2025
Table 23 Sales of Meals and Soups by Category: Value 2020-2025
Table 24 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 25 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 27 LBN Brand Shares of Meals and Soups: % Value 2021-2025
Table 28 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 29 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 30 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Key Data Findings
Urban and affluent consumers drive sales
Positive economic growth and reduced smuggling boost the popularity of sauces, dips and condiments, especially cooking and table sauces
The popularity of pasta sauces rises due to time pressures among urban professionals
Positive growth of sauces, dips and condiments over the forecast period
Stock cubes impacted by its high-sodium content
Growth opportunity for chili sauces based on increasing interest in spicy flavours
Unilever del Paraguay maintains its lead through the popularity of its leading brands, including Hellmann’s
Norte by Grupo AJ Vierci SA is the most dynamic player in 2025, while Unilever also performs well
Small local grocers accounts for the largest share of sales of sauces, dips, and condiments
Retail e-commerce is the most dynamic channel in sauces, dips and condiments in 2025, though sales remain negligible
Category Data
Table 32 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 33 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 34 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 35 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 37 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 38 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 39 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 40 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Key Data Findings
Unpackaged honey poses strong competition
Modest growth of sweet spreads in 2025
Guava remains the most popular flavour in jams and preserves
Macroeconomic and external drivers stimulate category growth
Despite pursuing healthier habits, the indulgence attribute remains strong in sweet spreads
The category benefits from the entry of more new premium products
Fruit & Foods SA with its Sabores de Areguá brand leads in sweet spreads
Dul-Cesar Industrial & Comercial SA is the most dynamic player in 2025
Small local grocers remains the strongest channel for sweet spreads in 2025
Small local grocers outperforms supermarkets
Category Data
Table 42 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 43 Sales of Sweet Spreads by Category: Value 2020-2025
Table 44 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 45 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 47 LBN Brand Shares of Sweet Spreads: % Value 2021-2025
Table 48 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 49 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 50 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 51 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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