Select Country Report
Higher energy costs boost prices but sunflower oil benefited from price regulations
Value sales of cooking ingredients and meals in Romania continued to grow in 2025, although the market remained shaped by the high cost of living and rising inflation, which continued to pressure household budgets. The full liberalisation of energy prices contributed to a sharp increase in inflation, which influenced both production and retail prices across the category. Despite these pressures, cooking ingredients and meals remained a basic and indispensable part of Romanian consumers’ daily diets, ensuring continued demand even in a challenging economic climate. The category’s overall performance was strongly influenced by edible oils – particularly sunflower oil – which dominates both in volume and value. Price interventions and government support programmes, such as subsidies for essential food products and aid for vulnerable households, helped stabilise consumption and sustain sales.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Romania?
- Which are the leading brands in Cooking Ingredients and Meals in Romania?
- How are products distributed in Cooking Ingredients and Meals in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Romania
Higher energy costs boost prices but sunflower oil benefited from price regulations
KEY DATA FINDINGS
Edible oils drive overall market performance
Traditional products remain essential in the household basket
Growth to continue amid lingering inflationary pressures
Cautious consumer behaviour and local production to shape the outlook
Modern grocery retailing to consolidate its position
Private label leads thanks to strong presence in edible oils
Small players inject dynamism through innovation and visibility
Modern grocery retailing remains dominant amid price sensitivity
Convenience and local grocers maintain relevance for everyday shopping
E-commerce and foodservice show steady development
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Edible Oils in Romania
KEY DATA FINDINGS
Government price controls continue to shape growth
Sunflower oil continues to define the overall market
Smaller oil types gain ground among health-conscious consumers
Sunflower oil to remain the benchmark, with price a key determinant
Health, experimentation, and niche oils to drive diversification
Premiumisation and innovation to support long-term growth
Bunge Romania and Expur lead through strong local brands and innovation
Smaller and international players bring dynamism and diversity
Modern retailing consolidates leadership through pricing and accessibility
E-commerce gains traction as manufacturers adapt to digital retailing
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Meals and Soups in Romania
KEY DATA FINDINGS
Busy urbanites drive growth as they seek convenience
Ready meals and prepared salads lead category performance
Frozen ready meals expand through ethnic and premium offerings
Convenience and premiumisation to drive forecast growth
Healthier eating habits to shape innovation and new formats
Private label to strengthen its role amid price sensitivity
International brands dominate soups; local players thrive in ready meals
Modern grocery retailing maintains dominance through accessibility and price
E-commerce expands as digital grocery habits strengthen
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Sauces, Dips and Condiments in Romania
KEY DATA FINDINGS
Consumers explore new cuisines and product areas
Italian and Asian cuisines drive innovation and demand
Traditional staples remain essential but under pressure
Traditional sauces to remain dominant but growth to slow
Healthier and more specialised products to gain attention
Retailers and private label to lead through affordability and experience
Unilever retains leadership through strong brands and long-standing trust
Asian brands and distributors add new energy to the market
Modern grocery retailing dominates as key access point for variety and price
E-commerce gains traction through partnerships and convenience
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Sweet Spreads in Romania
KEY DATA FINDINGS
Sales growth hindered by strong home production
Honey strengthens its position as a natural and healthy staple
Nut and seed-based spreads emerge as healthy and modern alternatives
Honey and chocolate spreads to drive continued growth
Health, premiumisation, and artisanal trends to shape innovation
Homemade and artisanal production to coexist with premium retail offerings
Global chocolate spreads maintain dominance while honey remains fragmented
Private label and small brands gain traction through affordability and innovation
Modern grocery retail dominates, supported by affordability and product variety
E-commerce continues to grow through convenience and premium access
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
-
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
-
-
- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
-
- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
-
- Chilled Pizza
- Frozen Pizza
-
- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
-
-
-
-
- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
-
-
-
- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
-
- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
-
- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
-
-
- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!