Cooking ingredients and meals in 2024: The big picture
Cooking ingredients and meals were negatively impacted by the high cost of living in 2024, as consumer purchasing power remained under pressure in Romania. Even though inflation began to fall, average prices continued to rise in 2024, except for vegetable and seed oil where prices declined.
Key trends in 2024
Edible oils is the largest category in cooking ingredients and meals due to the large volume of sunflower oil purchased in the country. Indeed, Romania is the biggest producer of sunflower seeds in the EU which yields a steady supply of sunflower oil for local consumption.
Competitive landscape
Private label holds the leading position in cooking ingredients and meals due to its prominence in vegetable and seed oil, with Lidl Discount SRL taking the largest retail value share. Romania is a major producer of sunflower seeds and sunflower oil which is sold by modern retailers at an affordable price.
Channel developments
The high cost of living in 2024 continues to impact purchasing power and the search for promotional deals in modern retailers. Mobile apps and loyalty cards from international retailers help attract consumers who are financially constrained and looking for promotional deals.
What next for cooking ingredients and meals?
The falling rate of inflation in Romania is expected to have a positive impact on demand for cooking ingredients and meals. Average unit prices should remain on a growth path, but the pace is expected to slow in the upcoming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Romania?
- Which are the leading brands in Cooking Ingredients and Meals in Romania?
- How are products distributed in Cooking Ingredients and Meals in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Romania
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Romania
KEY DATA FINDINGS
Lower prices of sunflower oil drive marginal volume growth
Olive oil usage is limited with demand hampered by high prices
Private label consolidates its leading position in sunflower oil
Sunflower oil is pivotal to the development of edible oils
Niche oils to enjoy solid growth from a low sales base
Blended oils and other edibles oils will create further diversification
Meals and Soups in Romania
KEY DATA FINDINGS
Meals and soups meet the growing demand for convenience foods
Rising interest in ethnic foods drives sales of frozen ready meals
Dry soups is the preferred choice in soups
Ready meals to drive progress in overall category
Dry soup sales face ongoing decline
Competitive landscape to remain unchanged
Sauces, Dips and Condiments in Romania
KEY DATA FINDINGS
Volume decline creates challenges amid growing interest in new tastes and ethnic cuisine
Economic constraints depress consumption of everyday products
Growing interest in international cuisines fuels demand for dips and sauces
Muted volume growth ahead as consumers experiment with new flavours
Convenience trends will support sales of sauces
Modern retailing to shape category development
Sweet Spreads in Romania
KEY DATA FINDINGS
Consumption drops amid price rises of sweet spreads
Honey varieties expand with a range of price offers
Nut and seed-based spread is growing from a low base
Sweet spreads face a bright outlook
Home production creates competition for retail trade
Domestic players to improve share as premiumisation trend evolves
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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