Widening product range in many areas supports growth
Retail value sales of cooking ingredients and meals increased steadily in Portugal in 2025, although growth was slower than in 2024. The category that contributed most to this performance was meals and soups, particularly chilled ready meals, which continued to demonstrate strong dynamism. Retailers have been quick to respond to growing consumer demand by expanding their product ranges, launching new recipes, and reorganising store layouts to give this fast-growing segment more visibility. At the same time, the olive oil category experienced a recovery in volume sales after several volatile years marked by fluctuating harvests and sharp price increases. With improved production and lower prices in 2025, consumption rebounded, reaffirming olive oil’s position as a staple of Portuguese cooking.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Portugal?
- Which are the leading brands in Cooking Ingredients and Meals in Portugal?
- How are products distributed in Cooking Ingredients and Meals in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Portugal
Widening product range in many areas supports growth
KEY DATA FINDINGS
Convenience remains a key driver as consumers seek time-saving solutions
Growing demand for affordable, traditional meal options
Health and naturalness continue to shape consumer preferences
Price sensitivity influences purchasing behaviour
Steady forecast growth with stronger focus on affordability and value
Convenience and meal solutions to lead category development
Sustainability and innovation to remain central themes
Sonae maintains category leadership through private label strength
Unilever sustains a strong branded portfolio and marketing investment
Nueva Pescanova emerges as the most dynamic player
Private label gains visibility and trust
Supermarkets remain dominant, supported by expansion and promotions
E-commerce drives dynamism through convenience and alignment with in-store offers
Foodservice supported by tourism but constrained by price sensitivity
COUNTRY REPORTS DISCLAIMER
Edible Oils in Portugal
KEY DATA FINDINGS
Price fluctuations have swift impact on olive oil demand
Olive oil remains essential but subject to price volatility
Rapeseed oil drives performance among vegetable and seed oils
Category growth expected to continue, supported by stable supply and lower prices
Health, quality, and changing cooking habits will influence consumption
Sustainability and innovation to remain central to category development
Sovena SA maintains leadership through innovation and sustainability
Celeiro Dieta emerges as a dynamic niche player focused on health and well-being
Supermarkets remain the preferred shopping destination for edible oils
E-commerce continues to grow on the back of convenience and price awareness
Meals and Soups in Portugal
KEY DATA FINDINGS
Retailers drive growth by expanding range of ready meals
Ready meals gain momentum as consumers seek quick and affordable options
Private label brands strengthen their position through quality and variety
Category expected to continue growing as convenience remains a key driver
Health-conscious innovation shapes new product development
Sustainability and cultural adaptation gain importance
Sonae consolidates leadership through its Continente brand
Lidl stands out as the most dynamic player in 2025
Supermarkets remain the leading channel for meals and soups
E-commerce and frozen meals continue to gain traction
Sauces, Dips and Condiments in Portugal
KEY DATA FINDINGS
Return to dining out more frequently hinders sales growth
Consumers balance tradition and curiosity with new flavour experiences
Classic sauces maintain popularity amid growing diversification
Category growth to continue, supported by innovation and global influences
Health and naturalness shape reformulations and new product development
Sustainability remains a key strategic priority for leading players
Unilever maintains leadership through strong brands and active promotions
Ponte Vertical drives category dynamism with international flavours
Supermarkets remain the main destination for sauces, dips and condiments
E-commerce gains traction as consumers seek convenience and choice
Sweet Spreads in Portugal
KEY DATA FINDINGS
Natural and healthy products hold strongest appeal
Honey remains the key driver of category growth
Reduced-sugar jams and natural ingredients gain ground
Honey expected to remain the strongest growth contributor
Premiumisation and innovation to shape future demand
Sustainability becomes integral to product strategy
Nutpor strengthens leadership through its Granja S. Francisco brand
Auchan gains momentum following store expansion
Supermarkets remain the key retail channel for sweet spreads
E-commerce continues to expand through convenience and accessibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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