Cooking ingredients and meals in 2024: The big picture
Cooking ingredients and meals has seen growth in current value and retail volume terms in 2024. While in 2023 inflation remained high, in 2024 it started to stabilise, which resulted in slower price growth and provided a boost to volume sales.
Key trends in 2024
Cooking and eating at home continues to be central to Danish culture, offering an opportunity for families and friends to gather together while also saving money. This focus on home cooking has ensured that the demand for cooking ingredients and meals has remained relatively stable in 2024.
Competitive landscape
Danish consumers are recognised for their lack of brand loyalty, particularly in the current climate. The exception can be seen among olive oil brands where Danes stay quite loyal to products that they are used to.
Channel developments
The Danish retail landscape has experienced considerable shifts, with several large supermarkets shutting down their online operations. Online retailer Nemlig.
What next for cooking ingredients and meals?
Looking ahead, the market is expected to see a surge in demand for health and wellness-oriented cooking ingredients that prioritise flavour without sacrificing nutritional value. Manufacturers will likely increasingly focus on sustainability and reducing their carbon footprint in response to growing climate change concerns, especially with new EU climate policies in progress.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Denmark?
- Which are the leading brands in Cooking Ingredients and Meals in Denmark?
- How are products distributed in Cooking Ingredients and Meals in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Denmark
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Denmark
KEY DATA FINDINGS
Olive oil prices soar as producers face a series of challenges
Healthy, local and affordable: Rapeseed oil a big winner in 2024
Blended oils benefit from affordable positioning
New flavours add value to edible oils
Consumers replacing pouring with spraying
Private label full of potential heading into the forecast period
Meals and Soups in Denmark
KEY DATA FINDINGS
Frozen ready meals thriving thanks to convenience and growing variety of options
Retailers look to fend off competition from takeaway with new private label lines
Meal kits provide a convenient solution for preparing home cooked meals
Organic options could find favour as the economy improves
Soup is expected to benefit from investment in new options including premium and more sustainable products
Players could focus on promoting the taste of their products to win over consumers
Sauces, Dips and Condiments in Denmark
KEY DATA FINDINGS
Sauces, dips and condiments becoming more sophisticated
Players reformulate their products to appeal to more health conscious shoppers
Private label players diversifying their offer to increase their appeal
Local players expected to come out on top
Danes becoming more adventurous with an increasing appetite for hot sauces
Consumers could turn to larger pack sizes to save money
Sweet Spreads in Denmark
KEY DATA FINDINGS
Honey sales come unstuck as prices rise
Danes remain attached to jams despite health concerns
New flavours add value to jams and preserves
Premiumisation expected to be seen in jams and preserves
Private label expected to see further gains as retailers broaden their offer to include added-value options
Players set to focus on sustainability
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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