The growth in the demand for cooking ingredients and meals in Tanzania in 2024 was supported by population growth, a developing middle class and wider distribution. However, high prices, unpackaged and home-made alternatives and a strong informal market hindered growth potential.
Cooking ingredients and meals in 2024: The big picture
Inflation continued to impact cooking ingredients and meals in Tanzania in 2024. In this vein, rising prices of final products complicated market and sales dynamics.
Country background
Many consumers in Tanzania consider packaged food to be unhealthy and/or expensive, although demand is on the rise, especially among more affluent local consumers. However, most local consumers still buy unpackaged cooking ingredients from traditional retailers.
Socioeconomic trends
Disposable income levels significantly influence the type of food consumers purchase. Lower-income groups mainly base their purchasing decision on price, while more affluent middle- and high-income groups typically choose their food based on quality and taste.
Logistics/infrastructure
In 2024, informal retailing remained the most popular channel in Tanzania, comprising the large majority of the total retail landscape. This form of retailing is mainly observed in open air markets, where a variety of counterfeit and unofficially branded products are sold on tables and floors.
What next for cooking ingredients and meals?
Over the forecast period, retail volume sales of cooking ingredients and meals in Tanzania are expected to continue to see healthy growth rates. Improved socioeconomic conditions are anticipated to foster increased disposable incomes for consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Tanzania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Tanzania?
- Which are the leading brands in Cooking Ingredients and Meals in Tanzania?
- How are products distributed in Cooking Ingredients and Meals in Tanzania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tanzania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Tanzania
Cooking ingredients and meals in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for cooking ingredients and meals?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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