Consumers demanding healthy foods and convenience
Sales of cooking ingredients and meals see steady if moderate growth in retail volume and value terms in 2025, supported by the staple nature of many products. Health and convenience remain key trends influencing the growth and development of the category, with consumers showing a willingness to pay a little extra for these added benefits. While supermarkets still dominate distribution e-commerce is seeing dynamic growth thanks to large investments in this area.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Singapore?
- Which are the leading brands in Cooking Ingredients and Meals in Singapore?
- How are products distributed in Cooking Ingredients and Meals in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Singapore
Consumers demanding healthy foods and convenience
KEY DATA FINDINGS
Cooking ingredients and meals sees steady growth in 2025 with Nutri-Grade labelling on the horizon
Liquid recipe sauces and olive oil the standout performers in 2025
Chilled and frozen ready meals benefit from new product development
Stronger growth predicted thanks to influence of social media and a stronger focus on home cooking
Health and wellness trend informing new product development
Foodservice presents challenges and opportunities for the market
Lam Soon retains the lead with broad offering of popular edible oils
Swift Health thriving with its premium honey while private label also makes gains
Supermarkets dominate distribution with ongoing investment in new sales strategies
E-commerce on the rise thanks to improvements in functionality, accessibility and security
COUNTRY REPORTS DISCLAIMER
Edible Oils in Singapore
KEY DATA FINDINGS
Price increases hinder volume growth but health concerns benefit olive oil
Edible oils sees steady growth in 2025 despite external market pressures
Olive oil capturing the interest of health conscious consumers
Players expected to focus on adding value as edible oils suffers from maturity
Nutri-Grade labelling regulations set to be extended to edible oils
Sustained momentum of the olive oil category.
Lam Soon Singapore continues to lead thanks to strong product portfolio
Golden Circle sees dynamic growth thanks to the promotion of its health claims
Supermarkets continue to dominate sales of edible oils in 2025.
E-commerce seeing dynamic growth as consumers embrace the convenience of online shopping
Meals and Soups in Singapore
KEY DATA FINDINGS
Players seek to offer healthy options but some consumers remain unconvinced
Players focus on introducing healthier options as volume sales stagnate
Chilled ready meals benefiting from new product development
Growth of chilled and frozen ready meals set to be fuelled by new product development
Demand for healthier ready meals set grow as new regulations target the market
Ready meals faces strong competition from ready-to-eat meals and snacks
Campbell Soup Asia Ltd continues to lead but faces growing competition
FairPrice taps into demand for enticing dishes at affordable prices
Supermarkets set to remain as the dominant retail channel for meals and soups.
E-commerce brings enhanced convenience at the click of a button
Sauces, Dips and Condiments in Singapore
KEY DATA FINDINGS
Innovation focuses on liquid recipe sauces
Sales grow in 2025 with sauces, dips and condiments being cooking staples
Liquid recipe sauces thriving due to growing variety of options and convenient nature
Retail and foodservice sales set for steady growth buoyed by interest in international flavours
Extension of Nutri-Grade labelling regulations to include sauces and condiments
Convenience set to continue fuelling the growth of liquid recipe sauces
Lee Kum Kee Co Ltd continues to lead the category in 2025.
Prima thriving thanks to ongoing investment in new liquid recipe sauces
Supermarkets remains the dominant retail channel in 2025
E-commerce continues to make strong gains
Sweet Spreads in Singapore
KEY DATA FINDINGS
Health concerns shape demand
Sweet spreads sees healthy growth in 2025 but challenges remain
Demand for chocolate spreads continues to grow despite rising prices
Positive outlook for sweet spreads despite jams and preserves losing their appeal
Health and wellness trends set to shape the future trajectory of sweet spreads
Foodservice set to play an important role in dictating market trends
Hormel Foods Corp continued to lead the category in 2025
Honey World creating a buzz with its healthy product range
Supermarkets remains the dominant distribution channel for sweet spreads.
E-commerce thriving as online services develop and improve
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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