Cooking ingredients and meals in 2024: The big picture
In Japan, cooking ingredients and meals is facing significant challenges due to rising import costs, driven by the depreciation of the yen and the impact of extreme weather conditions on raw materials prices. As a result, nearly all categories have been seeing increases in unit prices in 2024.
Key trends in 2024
In May 2023, Japan relaxed long-standing COVID-19-related restrictions, as the government reclassified the virus from a high-risk Category 2 disease to a Category 5 status, similar to seasonal influenza. This shift allowed for a return to normalcy, leading to increased outdoor activities and a gradual easing of pandemic-related behaviours.
Competitive landscape
Due to rising prices, many categories within cooking ingredients and meals in Japan have been experiencing a significant shift towards private label and low cost products as consumers have been trading down, with this trend set to continue in 2024. Since 2022, the Japanese economy has been heavily impacted by the depreciation of the yen, which has forced manufacturers dealing with imported goods to pass on the increased import costs to their retail prices.
Channel developments
In May 2023, the transition of COVID-19 to a Category 5 disease breathed new life into urban areas, with a noticeable resurgence of activity. This revitalisation led to an increase in purchases at various locations, including near workplaces and educational institutions.
What next for cooking ingredients and meals?
Inflation and the depreciation of the yen are expected to persist, while growth in Japan’s median disposable income will remain limited. According to Euromonitor’s Economies data, the median disposable income per household in Japan in constant (real) terms in 2029 is expected to be 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Japan?
- Which are the leading brands in Cooking Ingredients and Meals in Japan?
- How are products distributed in Cooking Ingredients and Meals in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Japan
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Japan
KEY DATA FINDINGS
Dramatic unit price increase for olive oil encourages a shift to cheaper oils
Foodservice continues its recovery after COVID-19 restrictions are lifted
Reducing food waste and labour burden by changing best-before date labels from by-day to by-month
Low-priced oils, and value-added oils, such as healthy and flavoured oils, set to drive growth
Prices of edible oils to foodservice starting to fall
Introduction of products in paper cartons
Meals and Soups in Japan
KEY DATA FINDINGS
Rapid price increases drive retail volume decline
Gyoza remains an active area for innovation
Intensifying competition in frozen ready meals delivery
Manufacturers and retailers continue to invest in frozen ready meals
Chilled ready meals faces volume decline due to the shrinking population
Growth in meal kits slows – exploring new channels and targets will be important
Sauces, Dips and Condiments in Japan
KEY DATA FINDINGS
Rapid price increases and falling population drive retail volume decline
Seasonal products impacted by long summer and short winter
Big players are launching vegan and vegetarian products
Continued volume decline for sauces, dips and condiments amidst population decrease and competition with ready meals
Preference for reduced cooking time and steps, driven by need for time-saving
Regulation change will hit pickled products hard
Sweet Spreads in Japan
KEY DATA FINDINGS
Significant price increases on imported goods due to yen depreciation
Strengthening competition with pastries
Aohata taps into frozen fruit business for survival
Innovative flavours will continue to gain traction
Demand for convenience and “time performance”
Nut and seed-based spreads set to see the best growth performance
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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