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Inflationary pressures counterbalanced by growing demand for convenience
Kenya’s cooking ingredients and meals market in 2025 is being impacted by a combination of economic pressures, evolving lifestyles, and changing consumer preferences. Inflationary pressures have slowed volume growth, while prompting many consumers to shift towards more affordable, locally produced brands. At the same time, fast-paced lifestyles are driving demand for convenient meal solutions, including dry, shelf-stable, and ready-to-eat products, while digital channels and forecourt retailers are expanding accessibility. Consumers are also increasingly seeking healthier and more exotic options, favouring products lower in salt, fat, and sugar and enriched with natural ingredients. Looking ahead, sustainability is expected to influence innovation, with eco-friendly packaging and environmentally responsible production practices becoming key differentiators for brands seeking to strengthen loyalty and gain a competitive edge.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Kenya?
- Which are the leading brands in Cooking Ingredients and Meals in Kenya?
- How are products distributed in Cooking Ingredients and Meals in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Kenya
Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
Inflationary pressures hinder volume growth
Fast-paced lifestyles boost demand for convenience foods
Growing appetite for healthier and exotic options
Inflationary pressures will impact consumer spending
Increasingly busy lifestyles will drive demand for convenient meal solutions
Sustainability will shape the future of innovation
Bidco Africa leads sales
Honey Care Africa achieves significant success
Small local grocers continues to dominate sales
Forecourt retailers and e-commerce offer greater convenience
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Edible Oils in Kenya
KEY DATA FINDINGS
High prices, rising health consciousness and urbanisation shape sales
Minimal volume growth as prices rise
Rising health-consciousness drives growth in olive oil
Healthy eating trend will likely support volume gains
Growing focus on functional benefits
Producers to adopt sustainable agricultural practices
Bidco Africa Ltd dominates edible oils, thanks to its wide product portfolio
Kapa Oil Refineries Ltd gains traction
Small local grocers remains the largest channel in edible oils
Retail e-commerce continues to expand
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Meals and Soups in Kenya
KEY DATA FINDINGS
Dry soup benefits from increasingly busy lifestyles
Market remains underdeveloped due to strength of home cooking
Dry soup will see fastest growth
Lifestyle changes will help to support modest growth
Expected development of functional soups
Producers will promote environmentally-friendly practices
Unilever leads with broad product portfolio
Knorr brand benefits from strategic promotions
Supermarkets dominate sales
Hypermarkets lead growth
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Sauces, Dips and Condiments in Kenya
KEY DATA FINDINGS
Ketchup benefits from widening retail presence and urbanisation
Stock cubes and powders continue to thrive
Ketchup benefits from expansion of modern retail and popularity of fast food
Increasing product variety to fuel growth
Busy lifestyles and rise of foodservice will boost demand
Unilever sets the pace in technological innovation
Unilever maintains its leadership, thanks to its adaptability
Kenafric Industries Ltd registers rapid growth
Supermarkets remains the largest channel in sauces, dips and condiments
E-commerce sees fastest growth but fails to increase its share
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Sweet Spreads in Kenya
KEY DATA FINDINGS
Expanding mid-income group fuels growth
Sweet spreads benefit from robust demand
Jams and preserves are key growth driver
Expansion of modern retail will drive overall sales, but chocolate spreads will remain niche
Healthier options set to drive product development
Sustainable plant-based sweet spreads could gain traction
Premier Foods Plc dominates sales with Peptang brand
Honey Care Africa leads growth
Small local grocers dominate retail distribution
E-commerce expands but bricks-and-mortar retailers retain their stronghold
Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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