Cooking ingredients and meals in 2024: The big picture
Inflation has been a significant challenge for the cooking ingredients and meals market in Kenya in 2024. Increased production costs due to higher raw material prices, transport expenses, and import taxes have resulted in a rise in final product prices in the year.
Key trends in 2024
There is rising demand for products with health benefits in 2024, including edible oils and products rich in omega-3 fatty acids, fibre, and protein. Consumers are also increasingly looking for convenience due to busy lifestyles, benefiting sales of ready-to-eat meals.
Competitive landscape
Tropical Heat Spices has witnessed strong growth in 2024, driven by product innovation, enhanced marketing efforts, and a strong distribution network. The brand’s owner, Deepa Industries Ltd, has also leveraged mass media marketing with TV advertising.
Channel developments
Retail e-commerce is experiencing the fastest growth in 2024, driven by the convenience it offers. Consumers increasingly value the ease of online shopping, a trend that has accelerated over the past year alongside greater internet penetration.
What next for cooking ingredients and meals?
Innovation in terms of product offerings, such as plant-based options and healthier alternatives, is expected to drive value growth of cooking ingredients and meals over the forecast period. The adoption of sustainable practices and local sourcing will also contribute to growth whilst meeting consumer demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Kenya?
- Which are the leading brands in Cooking Ingredients and Meals in Kenya?
- How are products distributed in Cooking Ingredients and Meals in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Kenya
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Kenya
KEY DATA FINDINGS
Consumers turn to budget-friendly options amid rising prices
Rising health consciousness drives innovation
Pure Mountain revolutionises the Kenyan market with herb-infused canola oil
Players expected to tackle economic instability with innovation and local sourcing
Health-conscious and eco-friendly consumers set to drive growth
Health-oriented oils expected to outperform traditional vegetable oils
Meals and Soups in Kenya
KEY DATA FINDINGS
Inflation drives price sensitivity amongst Kenyan consumers
Convenience fuels growth of ready-to-eat meals
Health-conscious consumers drive demand for low salt and organic meal options
Challenge of health trend and rising production costs
Rising demand for healthy products will influence innovation
Consumers appreciate convenience of ready-to-eat meals
Sauces, Dips and Condiments in Kenya
KEY DATA FINDINGS
Economic pressures drive demand for budget-friendly sauces and condiments
Ketchup benefits from rising urbanisation and popularity of fast food
Health and wellness trend influences consumer choices
Players set to mitigate rising costs with local sourcing and production efficiency
Healthy and premium sauces will drive future growth
The enduring significance of small local grocers
Sweet Spreads in Kenya
KEY DATA FINDINGS
Price sensitivity drives demand for affordable options
Rising demand for natural and healthier sweet spreads drives category growth
Savannah Honey’s programme aims to promote beekeeping and boost honey sales
Challenge of affordability over the forecast period
Rising demand for healthier products
Chocolate spreads' niche status
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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