Volume-led growth and health innovation shape cooking ingredients and meals in 2025
In 2025, cooking ingredients and meals in Brazil grew primarily through resilient volume, supported by more affordable prices following post-inflation stabilisation. Consumers traded down, embraced bulk formats, and sought healthier options, driving demand for protein-enriched, clean-label, and low-sodium products. Innovation and reformulation accelerated across edible oils, sauces, ready meals, and sweet spreads, aligning with wellness trends while maintaining affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Brazil?
- Which are the leading brands in Cooking Ingredients and Meals in Brazil?
- How are products distributed in Cooking Ingredients and Meals in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Brazil
Volume-led growth and health innovation shape cooking ingredients and meals in 2025
KEY DATA FINDINGS
Volume-led recovery driven by value-seeking behaviour in 2025
Health driven reformulation influence purchases across cooking ingredients and meals in 2025
More consumers reach for functional convenience and fitness-influenced products
Macroeconomic stabilisation and demographic tailwinds will support steady value expansion
Innovation, reformulation and regulation are expected to drive premiumisation
Channel diversification is set to strengthens both value and premium options
Cargill Agrícola SA’s scale, innovation and brand power sustain its leadership in Brazil
BRF SA’s brand revitalisation and dynamism drive accelerated growth
Supermarkets retain its leadership during accelerating channel fragmentation
Warehouse clubs strengthen its position through price leadership and supplier alignment
Retail e-commerce expands reach and reshapes consumer expectations
COUNTRY REPORTS DISCLAIMER
Edible Oils in Brazil
KEY DATA FINDINGS
Post-inflation price normalisation weighs on edible oils value sales in 2025
Price correction drives value decline in edible oils in Brazil
Corn oil pricing strength offsets volume declines in edible oil during 2025
Stabilising economy and premiumisation are set to support renewed growth
Health and lifestyle trends are set to reinforce premium demand
Innovation and supply investment are expected to drive premiumisation across the forecast period
Bunge sustains its leadership through scale, integration and brand strength
A dynamic performance reinforces the lead of top multinationals
Warehouse clubs’ lower prices boosts sales for edible oils over supermarkets
Affordability and changing consumer shopping habits drive channel shifts
Meals and Soups in Brazil
KEY DATA FINDINGS
Modest growth is driven by convenience and health in 2025
Macroeconomic factors ease pressure on meals and soups in 2025
Prepared salads gain traction in Brazil as health-conscious, budget-conscious consumers drive growth
Ready meals and soups is set for growth during economic recovery and evolving lifestyles
Health and wellness trends are expected to drive innovation in Brazil’s ready meals and soups
Regulatory and sustainability initiatives will increasingly shape ready meals and soups
BRF SA maintains its leadership through brand strength, scale and nationwide distribution
BRF outpaces competitors through innovation and brand excellence in 2025
Supermarkets’ cold-chain infrastructure enables a broader range of products
Small local grocers lose ground due to limited assortment and rising convenience demands
Sauces, Dips and Condiments in Brazil
KEY DATA FINDINGS
Modest value growth during price adjustments in 2025
Sauces, dips, and condiments record modest value growth during shifting consumer priorities
Pickled products drive value growth within sauces, dips, and condiments in 2025
Sauces, dips, and condiments is set to drive growth as consumer confidence returns
Health and wellness trends are expected to drive innovation and premiumisation
Sustainability is set to gain ground as it becomes a rising concern for consumers
Cargill Agrícola SA’s strong brands reinforce the company’s leading position in 2025
Cargill records growth through innovation, marketing, and health-conscious product development
Warehouse clubs lead distribution in Brazil due to price-driven shopping shifts
Warehouse clubs emerge as the most dynamic channel while small grocers lose relevance in 2025
Sweet Spreads in Brazil
KEY DATA FINDINGS
Both health and indulgence fuel sweet spread growth in 2025
Sweet spreads achive double digit value growth during easing inflation and resilient demand
Peanut butter’s rising popularity boosts sweet spreads in 2025
Sweet spreads is set for steady growth as economic recovery and nut-based innovation drive expansion
Health and wellness trends will shape innovation, even as indulgence remains a core driver
Sustainability is set to shape sweet spreads with eco-friendly packaging and ethical sourcing
Ferrero do Brasil Indústria Doceira e Alimentar Ltda retains the lead despite the rise of smaller local brands
Ferrero loses share in 2025 as price sensitivity and nut-based innovation gain ground
Supermarkets remain the leading channel for sweet spreads in 2025 despite share loss
Warehouse clubs lead channel growth in 2025 as hypermarkets decline and speciality retail gains traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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