Inflation eases but pricing remains key factor
In 2025, Guatemala’s economic environment continues to influence consumer behaviour. While inflation eased from 4.49% in 2023 to 1.51% in 2024, price remains a key consideration and consumers are cautious with their spending, focusing primarily on essential products. Many shoppers wait for discounts and favour retailers that offer cost-effective solutions to manage household budgets. Despite these pressures, cooking ingredients and meals is expected to maintain growth in both volume and value terms in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Guatemala?
- Which are the leading brands in Cooking Ingredients and Meals in Guatemala?
- How are products distributed in Cooking Ingredients and Meals in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Guatemala
Inflation eases but pricing remains key factor
KEY DATA FINDINGS
Rising health consciousness shapes purchasing decisions
Changing consumer preferences
Growing focus on variety and flavour innovation
Rising demand for convenient products that offer both flavour and nutritional value
COMPETITIVE LANDSCAPE
Small local grocers lead, benefiting from an extensive national reach
Modern retailers appeal to shoppers who value wider product variety, convenience and competitive pricing
E-commerce gains traction
COUNTRY REPORTS DISCLAIMER
Edible Oils in Guatemala
KEY DATA FINDINGS
Healthier options increasingly popular
Retailers and brands strategically promote larger pack sizes and bulk formats
Rising consumer interest in healthier and more premium cooking options
Growing interest in premium and speciality cooking oils among higher-income consumers
Expanding demand for healthier oils
Growth of private label as consumers look to control food expenses without compromising on quantity
Alimentos Ideal SA leads with a wide distribution reach
Rising popularity of olive oil drives growth of Centro Distribuidor SA and Cía Distribuidora Codisa SA
Leading position of small local grocers supported by their extensive national footprint
Supermarkets, discounters, and e-commerce platforms steadily gaining share
Meals and Soups in Guatemala
KEY DATA FINDINGS
Household budget pressures hinder demand
Further decline as price-sensitive consumers carefully manage their budgets
Growth of shelf stable ready meals supported by lower prices
Value growth driven by rising demand among higher-income consumers for more premium and diverse meal options
Growing interest in clean label products
PriceSmart supports trial and uptake
Nestlé leads, focusing product development on local consumer preferences
Private label continues to gain ground
Small local grocers provide immediate access to affordable options
Expansion of modern retailers and e-commerce
Sauces, Dips and Condiments in Guatemala
KEY DATA FINDINGS
Home cooking boosts demand for many products
Growth supported by more home cooking and improved product availability
Rising demand for convenient, time-saving cooking solutions
Sauces, dips and condiments perceived as essential cooking aids
Health-conscious consumers place greater emphasis on natural ingredients
Stand-up pouches broaden consumption occasions and improve product accessibility
Longstanding presence, widespread distribution and innovation ensure Malher SA retains its lead
Smaller brands have an opportunity to stand out by offering more distinctive options
Small local grocers appeal to consumers with limited budgets
Discounters and supermarkets continue to capture share
Sweet Spreads in Guatemala
KEY DATA FINDINGS
Widening range of flavours and formats boosts interest
Growth supported by an expanding variety of flavours, packaging formats
Price surges fuel value growth of chocolate spreads
Steady growth supported by expanding flavour variety, packaging innovation and broad consumer appeal
Reduced-sugar formulations increasingly important in marmalade
Innovation could expand honey’s appeal
Envasadora de Alimentos y Conservas SA’s Ana Belly brand enjoys strong brand recognition across income groups
Nutella benefits from its positioning as a premium yet accessible indulgence
Supermarkets lead, offering a convenient and accessible shopping environment
Expansion of hypermarkets, discounters and e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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