Cooking ingredients and meals in 2024: The big picture
Cooking ingredients and meals in Germany is experiencing positive development in 2024, led by dynamic performers such as ready meals and frozen pizza. While the pandemic-fuelled trend of cooking extensively at home has faded, consumer curiosity about new food trends remains high.
Key trends in 2024
Plant-based options are expanding significantly, with consumers searching for meat or dairy substitutes, as well as new ingredients that make it easy to cook plant-forward meals at home. This trend is driven by both health and environmental motivations, as more consumers prioritise diets that support animal welfare and reduce environmental impact.
Competitive landscape
The competitive landscape for cooking ingredients and meals in Germany is marked by the long-standing presence of major brands such as Knorr, Frosta, and Maggi, which have led their respective categories for years. Knorr and Maggi lead stock cubes and powders, and sauces, leveraging strong brand loyalty and extensive distribution.
Channel developments
In Germany, discounters is the leading distribution channel for cooking ingredients and meals, reflecting its strong foothold in the country’s grocery landscape. Known for offering budget-friendly prices, discounters such as Aldi and Lidl are particularly popular among inflation-conscious consumers who seek value without sacrificing quality.
What next for cooking ingredients and meals?
The future of cooking ingredients and ready meals in Germany will be shaped by the trends of plant-based eating, sustainability, and convenience. As the plant-based movement continues to gain traction, German consumers are expected to increasingly seek meat alternatives, dairy substitutes, and innovative plant-based ingredients in their cooking.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Germany?
- Which are the leading brands in Cooking Ingredients and Meals in Germany?
- How are products distributed in Cooking Ingredients and Meals in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Germany
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Germany
KEY DATA FINDINGS
Production crisis and high prices continue to affect olive oil sales
Sunflower oil and rapeseed oil emerge as alternatives
Private label continues to dominate landscape amidst financial pressures
Health concerns to influence which edible oils are prioritised
Rising demand for organic and regional edible oils in Germany fuelled by sustainability
Expansion of edible oils in Germany driven by curiosity
Meals and Soups in Germany
KEY DATA FINDINGS
Convenience drives further retail demand for frozen pizza
Plant-based and sustainability trends to drive growth in ready meals
Despite challenges, HelloFresh maintains leadership of food kits, driven by convenience
Declining meat consumption to favour plant-based versions of ready meals
Healthy and convenient frozen meal delivery services set to be a trend for the future
Leadership of ready meals likely to be retained by Frosta over forecast period
Sauces, Dips and Condiments in Germany
KEY DATA FINDINGS
Spice blends and youth-focused brand marketing drive growth among herbs and spices
Despite declines for pasta sauces amidst inflation and health trends, innovation offers optimism
Pepper prices hit new records cause by production issues
Tomato pastes and purées looks to regain momentum following post-pandemic dip
Growth and innovation in sauces, dips and condiments with no/low sugar
Other sauces and condiments to grow due to interest in international cuisine
Sweet Spreads in Germany
KEY DATA FINDINGS
Weak performance for chocolate spreads amidst health concerns and limited innovation
Consumer concerns over sugar intake encourage brand reformulations
Schwartau and Zentis are leading brands of jams and preserves, while private label remains strong
Offer of different nut and seed based spreads to increase over forecast period
High protein trend set to offer new possibilities to nut and chocolate spreads
Sustainability and local value to transform sweet spreads in Germany
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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