Sales stimulated by product innovation, urbanisation and population growth
Value sales of cooking ingredients and meals are set to rise in 2025 driven by product innovation including new flavours and smaller pack sizes, urbanisation and population growth. Also important is retail footprint expansion, most notably in the convenience store format which is developing in regional cities and towns. On the other hand, this category is not immune to growth barriers due to macroenvironment factors created by the ongoing civil war.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Myanmar?
- Which are the leading brands in Cooking Ingredients and Meals in Myanmar?
- How are products distributed in Cooking Ingredients and Meals in Myanmar?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Myanmar?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Myanmar
Sales stimulated by product innovation, urbanisation and population growth
KEY DATA FINDINGS
Local brands best cater to local taste preferences
Ready meals benefits from growing popularity
Urban dwellers particularly appreciate the convenience of cooking ingredients and meals
Consistent forecast period growth of cooking ingredients and meals
Local players poised to see a significant increase in their market shares
Growing interest in convenience though demand remains constrained among lower income demographics
Wilmar Myanmar leads thanks to the popularity of its Meizan brand
Htay Htay records the strongest growth with its Yangon peanut oil brand
Hypermarkets is the leading channel for cooking ingredients and meals thanks to urbanisation
Retail e-commerce records the fastest growth as consumer confidence in this channel grows
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Growth of edible oils in 2025
Industry Performance
Edible oils benefits from being a mainstay in home cooking
Concerns over adulteration, product quality and unfair price competition of blended variants
What’s Next?
Forecast period sales benefit from a consumer shift away from unpackaged edible oils
Health consciousness and quality guarantees boost peanut oil
Government continues to monitor and regulate domestic edible palm oil prices
Competitive Landscape
Wilmar Myanmar International remains the leading player in edible oils with the Meizan brand
Domestic player Htay Htay Win Oil and its Yangon brand benefit from strong consumer awareness
Channels
Small local grocers takes top spot closely followed by hypermarkets
Rapid growth of retail e-commerce but from a low base
Category Data
2025 Developments
Low sales are driven by convenience and product innovation
Industry Performance
Wider product access and a growing appreciation of convenient meal options shape meals and soups
Packaged soup suffers lack of demand
What’s Next?
Steady growth for meals and soups due to urbanisation and changing lifestyles
Despite positive forecast period prospects, the category remains nascent
Manufacturers focus on producing products with no added ingredients while local players introduce the first packaged products to Myanmar
Competitive Landscape
Myanmar Makro leads in this heavily fragmented category
Easy Way Foodstuffs registers strong dynamism in 2025
Channels
Small local grocers leads sales of meals and soups
Convenience retailers benefit from expansion to smaller cities
Category Data
Key Data Findings
2025 Developments
Steady growth of sauces, dips and condiments as consumers embrace home cooking
Industry Performance
The essential status of products boosts category sales
Stock cubes and herbs and spices remain key category sales drivers
What’s Next?
Urbanisation and evolving lifestyles boost demand for sauces, dips and condiments
Rising disposable incomes boost demand for premium sauces, dips and condiments
The development of modern grocers widens consumer access to sauces, dips and condiments
Competitive Landscape
Rayong Fish Sauce Industry leads in this fragmented category
Myanmar Makro registers the strongest growth
Channels
Small local grocers and hypermarkets compete for top spot in sauces, dips and condiments
High growth of retail e-commerce, though the channel remains highly nascent for sauces, dips and condiments
Category Data
Key Data Findings
2025 Developments
Local players invest in innovation, including new flavours and healthier variants
Industry Performance
Jams and preserves remains popular though consumption remains lower than in other Asian countries
The popularity of honey rises in line with increasing production and new launches
What’s Next?
Promising growth of sweet spreads due to greater consumption and wider availability
Nut and seed-based spreads benefit from growing popularity and local launches
Local players become more competitive than their imported counterparts
Competitive Landscape
Queen Products Co Ltd retains a strong lead thanks to its Queen brand
Htoo Mar records strong growth by extending its fruit jam range
Channels
Hypermarkets remains the leading channel for sweet spreads
Retail e-commerce and convenience retail increase in popularity
Category Data
The following categories and subcategories are included:
Cooking Ingredients and Meals
-
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
-
-
- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
-
- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
-
- Chilled Pizza
- Frozen Pizza
-
- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
-
-
-
-
- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
-
-
-
- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
-
- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
-
- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
-
-
- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!