Cooking ingredients and meals in 2024: The big picture
In 2024, high inflation in Turkey continued to significantly impact consumer purchasing habits in the cooking ingredients and meals landscape. This was particularly evident in the increased price sensitivity that affected retail volume sales, leading to a surge in the popularity of discounters and private label products.
Key trends in 2024
Pricing and sizing strategies have been the key trends of branded players in 2024, as they look to optimise their performance on the cooking ingredients and meals landscape. Reducing package sizes and portions makes products more affordable and enables companies and brand owners to increase their margins, as products in smaller packs have higher unit price points.
Competitive landscape
Faced with ongoing inflation, brands in 2024 were focused on implementing price promotions and price discounting campaigns to ensure products remained relevant and competitive. Reduced spending power has seen private label players gain ground, with consumers appreciating these options for providing affordable quality.
Channel developments
In 2024, the share of discounters continued to grow, with A101, BIM and Sok becoming increasingly popular shopping destinations. BIM also offers consumers its digital platforms for shopping, offering ease and convenience.
What next for cooking ingredients and meals?
As purchasing power continues to decline across the early forecast period and prices rise, consumers and manufacturers will react accordingly. Many consumers will be discouraged from dining out, contributing to retail volume sales of cooking ingredients and meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Turkey?
- Which are the leading brands in Cooking Ingredients and Meals in Turkey?
- How are products distributed in Cooking Ingredients and Meals in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Turkey
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Turkey
KEY DATA FINDINGS
Edible oil consumption continues to thrive, driven by sunflower oil
Olive oil price increases restricts volume growth and boost sunflower consumption
Private label and local producers see sales rise as price sensitivity increases
Sunflower oil will see more robust growth compared to other edible oils
Olive oil's healthy image benefits sales of the product across the forecast period
Demand for unbranded, local olive oil rises, challenging branded players
Meals and Soups in Turkey
KEY DATA FINDINGS
Positive retail volume sales as pizza and ready meals are strong alternatives to foodservice
Product variety increases as innovation is strong within ready meals and meal kits
Small packs come to the fore as falling purchasing power puts pressure on spending
Investments in frozen ready meals aid sales over the forecast period
A wider range of products and higher quality will support growth in chilled ready meals
The expansion of vegetable and fish-based ready meal options
Sauces, Dips and Condiments in Turkey
KEY DATA FINDINGS
Low-level growth for tomato pastes, purées and pickled products
Innovation in sauces brings new flavour experiences to consumers
Players implement pricing, promotions and sizing strategies to remain competitive
Variety of table sauces set to expand as innovation focuses on sophisticated flavours
Competition rises from unbranded and unpackaged alternatives
Players focus on pricing and sizing strategies to remain competitive
Sweet Spreads in Turkey
KEY DATA FINDINGS
Retail volume sales are challenged by rising price points and homemade sweet spreads
Mixed nuts and chocolate products are gaining ground on the chocolate spreads landscape
Innovation within nuts and seed based spreads supports growth in 2024
Further price rises impact sales of chocolate spreads across the forecast period
Nuts and seed based spreads rise as innovation expands on the landscape
Trusted, quality honey brands will improve their position over the forecast period
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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