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Inflation and home cooking drive growth in cooking ingredients and meals in Turkey
In 2025, cooking ingredients and meals in Turkey recorded double-digit value growth, driven by persistent inflation, price sensitivity, and evolving consumer habits. Elevated prices reinforced demand for private label and discount brands, while value-added products such as sauces and meal-enhancing ingredients outperformed traditional staples. Consumers increasingly sought affordable, convenient, and easy-to-use solutions that enable quick meal preparation, reduce food waste, and allow experimentation with traditional Turkish flavours, reflecting a strong trend toward home cooking. Promotional campaigns, smaller pack sizes, and unbranded goods became central to meeting consumer demand for value, without compromising on quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Turkey?
- Which are the leading brands in Cooking Ingredients and Meals in Turkey?
- How are products distributed in Cooking Ingredients and Meals in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Turkey
Inflation and home cooking drive growth in cooking ingredients and meals in Turkey
KEY DATA FINDINGS
Shifts in consumer behaviour drive growth in cooking ingredients and meals
Pricing pressures lead retailers to focus on promotional campaigns and discounts
Home cooking sustains demand for affordable, traditional ingredients
The rising trend of home cooking is set to drive shifts in cooking ingredients and meals
Convenience and innovation and expected to drive growth across the forecast period
Retail e-commerce and digital channels are set to influence the forecast performance
BIM Birlesik Magazacilik and Bunge Gida Sanayi ve Ticaret lead cooking ingredients and meals in 2025
Olive oil brand Kristal boosts growth for Kristal Ticaret ve Sanayi Kontuvari AS
Discounters strengthens its presence, however brand trust remains key in some categories
Convenience, competitive pricing and enhanced logistics boosts growth for retail e-commerce
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Edible Oils in Turkey
KEY DATA FINDINGS
2025 DEVELOPMENTS
Edible oils sustain double-digit value growth supported by home cooking trends
Olive oil drives value growth as consumers appreciate its heart-healthy properties
Alternative oils gain traction as health-conscious and cost-savvy consumers diversify purchases
Olive oil is poised to expand as health-conscious choices shape consumer demand
Economic pressures and innovation are set to influence edible oils
Discounters and established brands shape edible oils in 2025
Kristal Ticaret ve Sanayi Kontuvari AS records the strongest uplift in share
Supermarkets remain the leading channel, as consumers appreciate a wide product assortments
Competitive pricing allows discounters to gain share within edible oils
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Meals and Soups in Turkey
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing demand for home based meal solutions drives value growth in meals and soups
Product launches focused on nostalgia and convenience drive growth in ready meals
Frozen ready meals is set to drive growth as convenience and affordability shape consumer choice
Low-sugar, gluten-free, high protein and functional options are set to gain ground
Chilled ready meals is set for growth as innovation, quality, and convenience drive appeal
BIM Birlesik Magazacilik AS increases its lead through new product launches
Carrefour SA Sabanci and Sok Marketler lead growth through innovation, value, and convenience
Discounters lead meals and soups in Turkey as affordability and convenience drive consumer choice
Hypermarkets and discounters drive meals and soups growth through value and convenience
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Sauces, Dips and Condiments in Turkey
KEY DATA FINDINGS
2025 DEVELOPMENTS
Flavour innovation and evolving consumer preferences shape the performance of sauces, dips and condiments
Dips and mustard lead value growth in Turkey’s sauces, dips, and condiments
Rising consumer demand and home cooking will support growth in sauces, dips and condiments
Health and wellness trends are set to drive innovation in sauces, dips and condiments
Digital innovation and global flavour trends drive growth in sauces, dips and condiments
BIM leads sauces, dips and condiments through strategic pricing and private label innovation
Carrefour SA drives growth through private label innovation and digital engagement
Supermarkets maintains its dominance in sauces, dips and condiments despite a slight share decline
Discounters lead growth in sauces, dips and condiments through affordability and accessibility
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Sweet Spreads in Turkey
KEY DATA FINDINGS
2025 DEVELOPMENTS
Chocolate-nut spreads and honey drive value growth in sweet spreads in 2025
Nut and seed based spreads lead growth for sweet spreads in 2025
Sweet spreads will navigate growth during rising cocoa costs and shifting consumer preferences
Honey brands in Turkey will aim to strengthen consumer trust amid quality concerns
Nut and seed based spreads will diversify through technological innovation and product expansion
Ferrero Türkiye leads sweet spreads through Nutella’s ongoing appeal
Torku strengthen its competitive position in sweet spreads through strategic pricing and brand trust
Discounters solidifies its lead in sweet spreads through affordability and accessibility
Retail e-commerce records strong growth as consumers appreciate convenience and a wider product selection
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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