Cooking ingredients and meals in 2024: The big picture
In 2024, cooking ingredients and meals recorded positive retail value growth, albeit bolstered by high prices. Subsequently, while retail value was high in many areas, volume sales were challenged by consumers reduced spending.
Key trends in 2024
The ongoing shift towards ready and semi-prepared foods is rising in Greece, aligned with consumers' increasingly fast-paced, time-poor lifestyles. With nearly half of consumers planning their weekly diets around these convenient options, demand for quick, easy-to-prepare ready meals continued to rise in 2024.
Competitive landscape
Minerva SA led the competitive landscape in 2024, offering the product Pummaró, a leader in sauces, dips and condiments with its established tomato paste, ketchup and sauce products. The player has an overall share of 14% of the landscape and is followed by supermarket Alfa-Beta Vassilopoulos SA with 11%.
Channel developments
Modern grocery retailers remained the leading channel for cooking ingredients and meals in 2024, with supermarkets accounting for almost three-quarters of sales. However, the share of e-commerce has been growing in Greece, bolstered during the outbreak of COVID-19.
What next for cooking ingredients and meals?
Across the forecast period, investment will continue in the ready meals landscape, as international flavours become in high demand, and consumers increasingly seek bold, interesting and convenient meal options.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Greece?
- Which are the leading brands in Cooking Ingredients and Meals in Greece?
- How are products distributed in Cooking Ingredients and Meals in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Greece
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Greece
KEY DATA FINDINGS
Strong price rises in olive oil dampen retail volume growth in 2024
Illegal sales of olive oil rise as adulterated edible oils increase
Private label gains further ground in edible oils across 2024
Climate change is a rising threat to olive oil production across the forecast period
Rising interest in alternative edible oils that support health and wellbeing
Players invest in sustainable initiatives, aligning with consumers' rising concerns
Meals and Soups in Greece
KEY DATA FINDINGS
Positive growth as ready meal innovations focus on health and wellness
Celebrated chefs partner with ready meal brands to offer quality options
Barba Stathis SA retains its lead through product innovation and expansion
Ready meals record ongoing growth, supported by convenient, nutritional options
Potential for the soup landscape to expand, with fresh, nutritious options
Korean flavours set to expand and shape the Greek ready meals landscape
Sauces, Dips and Condiments in Greece
KEY DATA FINDINGS
Economic challenges dampen retail volume sales of sauces, dips and condiments
Launches focus on health and wellness ranges, reducing gluten and utilising natural ingredients
Minerva SA leads the landscape while new launches help Kyknos improve its share
Ongoing sales supported by healthy attributes and flavour innovations
No preservative claims support sales and shape innovation in sauces, dips and condiments
Potential for hot sauces and spicy recipes to gain ground over the forecast period
Sweet Spreads in Greece
KEY DATA FINDINGS
Retail volume sales of honey fall as natural disasters and climate change challenge production
Weather conditions negatively impact cacao, leading to rising prices for chocolate spreads
Ongoing success for Haitoglou Bros SA leads to improved share on the landscape
EU regulations support healthy sweet spread innovations over the forecast period
The variety of nut-based spreads is set to rise, aligned with health demands
Chutney set to gain ground as the spread becomes commonplace within foodservice
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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