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Moderate growth of cooking ingredients and meals supported by urbanisation and rising convenience trend
In 2025, sales of cooking ingredients and meals in Laos are set to register moderate growth, driven by essential categories such as edible oils, sauces, dips, condiments, and meals and soups. Growth is concentrated in urban and peri-urban areas, supported by increasing urbanisation, rising convenience trends, and the expansion of the foodservice sector. However, price sensitivity remains a key factor in consumer behaviour, especially in rural areas and among lower-income households. Laos' heavy reliance on imported products, especially from Thai, Vietnamese, and Chinese brands, continues to expose it to global price fluctuations being driven by inflation, logistics challenges, and trade disruptions. In response, consumers are increasingly turning to smaller pack sizes, bulk purchases from local grocery wholesalers, and affordable trusted brands to balance quality and cost.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Laos?
- Which are the leading brands in Cooking Ingredients and Meals in Laos?
- How are products distributed in Cooking Ingredients and Meals in Laos?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Laos?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Laos
Moderate growth of cooking ingredients and meals supported by urbanisation and rising convenience trend
KEY DATA FINDINGS
Leading brands maintain strong equity though price sensitivity encourages demand for smaller pack sizes
Regional players focus on health and wellness through lower priced smaller pack sizes
Developments in packaging and format innovation in response to consumer demand for convenience and portion control
Sales growth of cooking ingredients and meals is supported by population growth, foodservice expansion and changing consumer preferences
Innovations increasingly encompass budget-friendly pack sizes and localised flavours
Industry players invest further in collaborations with local influencers and digital engagement
Thanakorn Vegetable Oil Products Co Ltd leads with its popular Cook brand in edible oils
Unilever achieves rapid growth thanks to the popularity of its Knorr brand
Small local grocers remains dominant for cooking ingredients and meals
Supermarkets registers the strongest growth
Chart 1 Cooking Ingredients and Meals: Supermarket
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
DISCLAIMER
Key Data Findings
2025 Developments
Sales of edible oils shaped by economic uncertainty and consumer price sensitivity
Industry Performance
Edible oils remains a small category due to local cooking traditions
Growing consumption of edible oils in urban areas
What’s Next?
Ongoing economic pressures stimulate some downtrading among consumers
Brands endeavour to balance affordability, convenience and evolving consumer preferences
Health and wellness increasingly influences consumer product choices
Competitive Landscape
Thanakorn Vegetable Oil Products Co retains its lead in edible oils
Unilever is set to see the fastest growth in 2025 with its Best Food brand
Channels
Small local grocers remains the dominant channel for edible oils
Retail e-commerce enjoys the fastest growth, from a low base
Category Data
Table 12 Sales of Edible Oils by Category: Volume 2020-2025
Table 13 Sales of Edible Oils by Category: Value 2020-2025
Table 14 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 15 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 17 LBN Brand Shares of Edible Oils: % Value 2021-2025
Table 18 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 19 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 20 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
2025 Developments
Meals and soups remains a highly niche category
Industry Performance
Sales of meals and soups remain negligible in 2025
Despite its niche status, the category is developing in terms of brands and distribution
What’s Next?
Steady forecast period growth thanks to growing demand for convenience, though the category remains niche
Health and wellness increasingly characterises meals and soups
Sustainability efforts encourage industry players to change their packaging
Competitive Landscape
Unilever leads with its Knorr brand
Surapon Foods Public Company Limited achieves the fastest growth with its eponymous brand
Channels
Modern grocery retailers remain the leading channels for meals and soups
Convenience stores achieves the fastest growth thanks to rapid expansion across the country
Category Data
Table 22 Sales of Meals and Soups by Category: Volume 2020-2025
Table 23 Sales of Meals and Soups by Category: Value 2020-2025
Table 24 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 25 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 27 LBN Brand Shares of Meals and Soups: % Value 2021-2025
Table 28 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 29 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 30 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Moderate growth of sauces, dips and condiments due to daily use in cooking
Industry Performance
Urbanisation and growing demand for time-saving products boost category sales
Consumer demand for traditional spicy and savoury flavours characterises herbs and spices and sauces
What’s Next?
Modest forecast period growth of sauces, dips and condiments
Growing awareness of health and wellness restrained by need for affordability
Rise in product innovation and wider availability of traditional Lao condiments seen in retail stores
Competitive Landscape
Nestlé SA with its Maggi brand leads in sauces, dips and condiments
Hi-Q Food Products Co Ltd registers the strongest growth in 2025
Channels
Small local grocers remains the leading channel for sauces, dips and condiments
Supermarkets registers the strongest growth
Category Data
Table 32 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 33 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 34 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 35 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 37 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 38 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 39 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 40 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Moderate increase in sales of sweet spreads thanks to a gradual shift in consumption preferences among urban dwellers
Industry Performance
Niche category with sales growth most apparent in urban centres
Jams and preserves and honey epitomise sweet spreads in Laos
What’s Next?
Gradual forecast period growth of sweet spreads thanks to changing breakfast habits
Health and wellness concerns play a growing role in sweet spreads
Sweet spreads gains traction in consumer foodservice
Competitive Landscape
Unilever Services (Lao) Sole Co Ltd retains its strong lead in sweet spreads with its Best Foods brand
Ferrero & related parties records the strongest growth due to the popularity of Nutella
Channels
Small local grocers remains the dominant channel for sweet spreads
Retail e-commerce and local speciality bakers record the fastest growth for sales of sweet spreads
Category Data
Table 42 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 43 Sales of Sweet Spreads by Category: Value 2020-2025
Table 44 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 45 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 47 LBN Brand Shares of Sweet Spreads: % Value 2021-2025
Table 48 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 49 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 50 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 51 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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