Cooking ingredients and meals in 2024: The big picture
Consumer demand for cooking ingredients and meals picked up in Austria during 2024. Retail volume sales enjoyed growth for the first year since the pandemic boost seen in 2020.
Key trends in 2024
Cooking ingredients and meals is largely shaped by the strong demand for convenience products in Austria, with consumers seeking products that make cooking a meal at home easier and quicker. Brands are responding to growing demand for complete ready meals which require little to no preparation before serving.
Competitive landscape
Unilever Austria GmbH continues to lead in cooking ingredients and meals in 2024 due to its well-established brands including Kuner, Knorr, Hellmann’s and Bertolli in edible oils. The multinational is considered an innovative player at the forefront of consumer trends and regularly launches new products and extends existing lines.
Channel developments
Supermarkets continue to be the most popular retail channel for cooking ingredients and meals in Austria. Supermarkets account for the largest share of value sales, led by Spar and BILLA.
What next for cooking ingredients and meals?
Cooking ingredients and meals in Austria is predicted to record a stable performance over the forecast period, although volume sales will slow compared to recent years. The convenience provided by cooking ingredients and meals products is most certain to push sales as consumer seek products that support their modern and busy lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Austria?
- Which are the leading brands in Cooking Ingredients and Meals in Austria?
- How are products distributed in Cooking Ingredients and Meals in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Austria
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Austria
KEY DATA FINDINGS
Edible oil consumption declines as prices remain high
Shortage of olive oil drives up prices
Local manufacturer takes the lead in edible oils
Promising outlook with volume sales gradually returning to growth
Health and wellness trend to shape purchasing behaviour
Grocery retailers will remain the leading channel for edible oils
Meals and Soups in Austria
KEY DATA FINDINGS
Meals and soups is the strongest category performer
Convenience trend is clear sales driver in meals and soups
Rewe International AG strengthens retail value share with support from private label
Consumer demand for meals and soups remains high
Product development to focus on vegan, vegetarian and plant-based options
Pizza’s vast popularity will drive sales of chilled and frozen options
Sauces, Dips and Condiments in Austria
KEY DATA FINDINGS
Healthy performance for sauces, dips and condiments
Cooking and table sauces are a firm favourite in the Austrian kitchen
Unilever Austria GmbH leads in sauces, dips and condiments
Growing demand for healthy products with limited ingredients
Convenience will shape developments in herbs and spices
Sustainability trend will impact category sales
Sweet Spreads in Austria
KEY DATA FINDINGS
Slight uptick in retail volume sales
Leading player enters chocolate spreads category
Adolfo Darbo leads in sweet spreads
Sweet spread popularity to endure in Austria
New EU honey labelling legislation to come into force
Convenience trend provides some support to jams and preserves
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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