Cooking Ingredients and Meals in 2024: The big picture
Inflation has significantly shaped cooking ingredients and meals in Morocco in 2024, driven by persistent geopolitical tensions stemming from the Russian invasion of Ukraine. These tensions have exacerbated the rising costs of energy and raw materials, with national inflation reaching 6.
Key trends in 2024
Health consciousness has emerged as a dominant theme among Moroccan consumers, influencing purchasing decisions across multiple categories. Manufacturers have responded by expanding their portfolios with reduced-fat and sugar-free options, such as Juver Maroc's Hero sugar-free jam and Foods & Goods SA's St Dalfour jam.
Competitive Landscape
Local players have strengthened their position in cooking ingredients and meals in Morocco, benefitting from their ability to produce more affordable options during challenging economic times. As international brands struggle with higher costs due to import duties and transportation expenses, domestic companies have diversified their offerings to meet consumer demand for budget-friendly products.
Channel developments
Supermarkets have experienced notable growth due to their ability to cater to consumer demand for both convenience and competitive pricing. Major retailers such as Marjane and Carrefour have adopted an expansion strategy focused on neighbourhood-based supermarket formats, enabling them to compete effectively with smaller local grocers.
What next for Cooking Ingredients and Meals?
Economic challenges are expected to persist over the forecast period, maintaining pressure on consumer spending. With GDP growth forecast to remain modest at just over 3% and inflation projected to stay below 3%, price sensitivity is likely to dominate purchasing behaviours.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Morocco?
- Which are the leading brands in Cooking Ingredients and Meals in Morocco?
- How are products distributed in Cooking Ingredients and Meals in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Morocco
Cooking Ingredients and Meals in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
DISCLAIMER
Edible Oils in Morocco
KEY DATA FINDINGS
Price sensitivity and shifting consumer behaviours
Category performance and market dynamics
Emerging consumer trends and innovations
Navigating supply challenges and price volatility
Opportunities in premium and health-focused products
Subcategory trends and evolving consumption habits
Meals and Soups in Morocco
KEY DATA FINDINGS
Price sensitivity and its impact on ready meals and soups
Underperformance of frozen pizza and the rise of food kits
Limited innovation in meals and soups
Challenges of economic pressures and competition from fresh food
Opportunities in food kits amid declining categories
Forecasted performance of subcategories
Sauces, Dips and Condiments in Morocco
KEY DATA FINDINGS
Price sensitivity and consumer responses
Shifts towards packaged products and the influence of economic factors
Post-pandemic recovery and the rise of consumer foodservice
Challenges and mitigation strategies
Opportunities and risks in niche categories
Projected performance of subcategories
Sweet Spreads in Morocco
KEY DATA FINDINGS
Price sensitivity and changing consumer habits
Chocolate spreads struggle, while nut and seed based spreads thrive
Rising health consciousness influences product innovation
Challenges and mitigation strategies
Opportunities and consumer trends
Projected subcategory performance
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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