Cooking ingredients and meals in 2024: The big picture
Following price increases in 2022 and 2023, many product areas within the cooking ingredients and meals landscape continued to experience an uplift in price points during 2024. Manufacturers faced ongoing challenges, including rising labour costs, higher packaging expenses, and the escalating prices of raw ingredients, prompting them to adjust their prices to maintain profitability.
Key trends in 2024
The overall growth in retail sales volume for cooking ingredients and meals in 2024 was modest, with significant disparities in performance between different categories. Edible oils faced challenges, particularly with olive oil, which experienced a notable decline in sales volume due to low availability and frequent stock issues.
Competitive landscape
The leading player in 2024 continued to be Albert Heijn BV, with a 14% share of the landscape.
Channel developments
Long-term lifestyle trends are impacting the performance of various channels within cooking ingredients and meals. The ongoing shift towards convenience is a key driver of this change.
What next for cooking ingredients and meals?
The cooking ingredients and meals landscape is relatively mature, with a positive outlook in both retail volume and value terms; however, overall growth is expected to be limited. Current high average unit price levels are unlikely to decline significantly, and modest price increases are expected across the early forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Netherlands?
- Which are the leading brands in Cooking Ingredients and Meals in Netherlands?
- How are products distributed in Cooking Ingredients and Meals in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in the Netherlands
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in the Netherlands
KEY DATA FINDINGS
Retail volume recovery for sunflower oil as availability recovers
Olive oil shortages impact sales, while consumers migrate to alternatives
Players offer high-quality extra virgin olive oil in the face of shortages
A migration away from butter to edible oil supports retail volume sales
A decline in volume sales for other edible oils as sunflower oil gains ground
Sustained interest in sustainability and transparency over the forecast period
Meals and Soups in the Netherlands
KEY DATA FINDINGS
Chilled soups and packaged pancakes gain ground, offering healthy alternatives
Shelf-stable ready meals face rising competition from meal kits
Chilled pizza gains ground, perceived to be a fresh, convenient option
Rising competition from foodservice outlets shapes product innovation
Meal kits have a low potential for growth as the audience remains niche
Demand for freshness leads to strong growth for chilled soup and pizza
Sauces, Dips and Condiments in the Netherlands
KEY DATA FINDINGS
Retail volume declines as price hikes lead consumers to reassess their purchases
Convenient meal solutions become rising competition for sauces
Heinz focus on unique flavour innovations to engage consumers in 2024
Varying performance as sales align with changing eating habits in the Netherlands
Retail volume rises for recipe sauces as consumers look for quick, convenient meal solutions
Balancing health and enjoyment will remain key in sauces, dips and condiments
Sweet Spreads in the Netherlands
KEY DATA FINDINGS
Price hikes impact buying habits as retail volume levels decline
Breakfast traditions change, negatively impacting sales of jams and preserves
Andros SAS enters the nut and seed-based landscape with Bonne Maman
Health and versatility will shape the performance of sweet spreads
Nut and seed-based spreads benefit from innovations aligned with health and wellness
New players and private label look to gain share from major players
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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