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Price hikes continue and price sensitivity rises
Sales of cooking ingredients and meals are set to rise marginally in value terms in 2025. Despite a drop in inflation, external issues such as soaring freight prices, have stimulated price hikes on end products and subsequently heightened consumer price sensitivity. This in turn is boosting demand for cheaper products, especially as many people live in poverty in El Salvador. Nevertheless, demand is remaining steady for products with a healthy positioning, such as better for you, reduced sugar and functional ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in El Salvador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in El Salvador?
- Which are the leading brands in Cooking Ingredients and Meals in El Salvador?
- How are products distributed in Cooking Ingredients and Meals in El Salvador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in El Salvador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in El Salvador
Price hikes continue and price sensitivity rises
KEY DATA FINDINGS
Remittances remain of major importance to the country’s economy and consumer spending power
Wellness remains a priority for higher-income demographics
Sustainability increasingly characterises new product developments
Positive, if moderate, sales growth of cooking ingredients and meals over the forecast period
Ongoing government initiatives to eradicate gang violence and reduce poverty positively impact tourist numbers
More consumers embrace healthier eating habits
LA Fabril remains the leading player thanks to the popularity of its Orisol brand
Nestlé SA and its Maggi brand records the strongest growth
Supermarkets remains the strongest channel for cooking ingredients and meals
Retail e-commerce enjoys the fastest growth while inflationary pressures also boost the popularity of discounters
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Price rises encourage discounting and price-sensitivity
Industry Performance
Lower-income demographics favour blends in a bid to make savings while higher-income earners opt for better-for-you edible oils
Other edible oils remains popular while olive oil suffers a decline in popularity
What’s Next?
The search for low prices continues to impact consumption
Better-for-you edible oils grow in popularity
More product formats are introduced over the forecast period
Competitive Landscape
La Fabril SA retains its outright lead in edible oils
La Fabril SA benefits from strong growth in 2025
Channels
Consumers access multiple presentations of edible oils at supermarkets
Retail e-commerce grows from a low base as wealthier consumers embrace its convenience
Category Data
Table 12 Sales of Edible Oils by Category: Volume 2020-2025
Table 13 Sales of Edible Oils by Category: Value 2020-2025
Table 14 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 15 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 17 LBN Brand Shares of Edible Oils: % Value 2021-2025
Table 18 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 19 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 20 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Economical products hold widest appeal with value packs proving successful
Industry Performance
Busy lifestyles encourage consumers to seek the most convenient alternatives
Higher prices of imports and sporadic availability hamper category sales
What’s Next?
Consumers seek out products that offer international flavour profiles
Ingredient lists become increasingly important
Products that offer time savings become increasingly popular
Competitive Landscape
Nestlé SA with its Maggi brand retains the lead in meals and soups
Nestlé SA remains dynamic thanks to its affordability and versatility
Channels
Supermarkets offer a wide variety of flavour options for meals and soups
Retail e-commerce is the most dynamic channel while warehouse clubs is also an increasingly popular channel
Category Data
Table 22 Sales of Meals and Soups by Category: Volume 2020-2025
Table 23 Sales of Meals and Soups by Category: Value 2020-2025
Table 24 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 25 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 27 LBN Brand Shares of Meals and Soups: % Value 2021-2025
Table 28 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 29 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 30 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Highe prices encourage shift to unbranded options
Industry Performance
Consumers look for formats that offer savings and convenience
Table 32 remain popular in local dishes
What’s Next?
International flavours continue to drive innovation
Health awareness drives local consumers towards simpler products
Doy pack packaging and smaller sizes increase in popularity as consumers seek value savings
Competitive Landscape
Nestlé SA with its Maggi brand retains the lead in sauces, dips and condiments
In addition to Nestlé, Unilever also achieves solid growth
Channels
Supermarkets offers a wide variety of local and imported options
Retail e-commerce is the most dynamic channel as consumers appreciate its convenience
Category Data
Table 33 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 34 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 35 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 36 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 38 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 39 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 40 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 42 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
KEY Data Findings
2025 Developments
Higher costs impact imported brands while honey benefits from immune health concerns
Industry Performance
Industry players increasingly adopt doy packs in a bid to offer consumers savings
The category remains heavily dependent on imports
What’s Next?
Flavour variety drives growth of sweet spreads over the forecast period
Lower/no/alternative sugar offerings attract consumers mindful of wellness
Increased availability of imported products attract consumers looking for gourmet experiences
Competitive Landscape
Productos B&B maintains a strong presence in sweet spreads
Productos B & B enjoys growth thanks to its focus on innovation
Channels
Supermarkets offers a wide variety of local and imported options
Warehouse clubs is growing in importance as consumers seek savings
Category Data
Table 43 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 44 Sales of Sweet Spreads by Category: Value 2020-2025
Table 45 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 46 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 47 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 48 LBN Brand Shares of Sweet Spreads: % Value 2021-2025
Table 49 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 50 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 51 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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