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Retail value sales growth of cooking ingredients and meals thanks to increased health awareness
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Oman?
- Which are the leading brands in Cooking Ingredients and Meals in Oman?
- How are products distributed in Cooking Ingredients and Meals in Oman?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Oman?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Oman
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Consistent rises in prices reflect Oman’s reliance on imported goods
Growing obesity problem sparks consumer interest in health and wellness cooking ingredients and meals
Growth trend of retail e-commerce as modern grocery retailers invest in omni-channels
Value sales of cooking ingredients and meals rise over the forecast period.
Increasing time pressures reduce frequency of home cooking and boost the on-trade
Health-conscious consumers drive growth in nutritional cooking ingredients and meals
Maggi’s wide and popular portfolio sustains Nestlé’s lead in cooking ingredients and meals
Budget-friendly private label gains the most momentum amid rising costs
Supermarkets is the leading channel for cooking ingredients and meals
Hypermarkets led distribution in cooking ingredients and meals
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Edible oils characterised by rising unit prices in 2025
Industry Performance
Palm oil, sunflower oil and corn oil remain the most popular edible oils in Oman
Manufacturers produce blended edible oils in response to rising production costs
What’s Next?
Sales of edible oils rise over the forecast period
Olive oil remains a fragmented category
Competitive Landscape
Savola Group retains its lead in edible oils
Private label experiences the greatest dynamism at the end of the review period
Channels
Hypermarkets is the leading distribution channel in edible oils
Modern grocers benefit from a wide product selection and frequent promotions, helping maintain their dynamism
Category Data
Table 12 Sales of Edible Oils by Category: Volume 2020-2025
Table 13 Sales of Edible Oils by Category: Value 2020-2025
Table 14 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 15 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 17 LBN Brand Shares of Edible Oils: % Value 2021-2025
Table 18 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 19 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 20 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Steady growth in popularity across the meals and soups category at the end of the review period
Industry Performance
Ready meals are popular in Oman as more consumers seek convenience
The popularity of home-made soup dampens sales of packaged soup
What’s Next?
Sales of meals and soups rise over the forecast period
Competitive Landscape
Nestlé SA retains a strong lead in meals and soups
Private label records strong growth from a low base
Channels
Supermarkets retains a strong lead in the distribution of meals and soups
Strong growth of retail e-commerce although the channel remains highly niche for meals and soups
Category Data
Table 22 Sales of Meals and Soups by Category: Volume 2020-2025
Table 23 Sales of Meals and Soups by Category: Value 2020-2025
Table 24 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 25 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 27 LBN Brand Shares of Meals and Soups: % Value 2021-2025
Table 28 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 29 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 30 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Value sales of sauces, dips and condiments rise in 2025
Industry Performance
Local taste preferences stimulate demand for table sauces and herbs and spices
Spices, and tomato pastes and purées feature heavily in local dishes
What’s Next?
Sales of sauces, dips and condiments are expected to rise over the forecast period
Rising health consciousness leads to a switch in demand towards better for you variants
Increasing urbanisation favours demand for essentials and a growing number of restaurants
Competitive Landscape
Nestlé SA retains its lead in sauces, dips and condiments through its popular Maggi brand
Majdi Food Center enjoys strong growth thanks to frequent promotions of its Majdi brand
Channels
Modern grocers leads in the distribution of sauces, dips and condiments
Hypermarkets is the most dynamic distribution channel in 2025
Category Data
Table 32 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 33 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 34 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 35 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 37 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 38 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 39 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 40 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Value sales of sweet spreads increase in 2025
industry performance
Honey benefits from its healthy and nutritious image and traditional consumption
Western expats favour chocolate spreads and nut and seed based spreads
What’s Next?
Sales growth of sweet spreads over the forecast period
Growth in health and wellness shapes demand for sweet spreads
Product innovation is focused on health and wellness while packaged honey is curtailed by demand for locally produced products
Competitive Landscape
Sunbulah Food & Fine Pastries Mfg Co Ltd leads in sweet spreads
Sunbulah Food & Fine Pastries Mfg Co Ltd records the strongest growth in 2025
Channels
Supermarkets remains the leading distribution channel in sweet spreads
Hypermarkets is the most dynamic distribution channel in 2025
Category Data
Table 42 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 43 Sales of Sweet Spreads by Category: Value 2020-2025
Table 44 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 45 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 47 LBN Brand Shares of Sweet Spreads: % Value 2021-2025
Table 48 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 49 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 50 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 51 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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