Cooking Ingredients and Meals in Bulgaria

November 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Bulgaria?
  • Which are the leading brands in Cooking Ingredients and Meals in Bulgaria?
  • How are products distributed in Cooking Ingredients and Meals in Bulgaria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Cooking Ingredients and Meals in Bulgaria

Bulgaria's cooking ingredients and meals market grows through rising wages and convenience trends

KEY DATA FINDINGS

Rising wages and VAT hikes drive the home cooking trend and supports sales
Ongoing price sensitivity boosts demand for private label products
Health-conscious choices and demand for convenience drives sales in 2025
Sales are expected to grow while Eurozone entry spurs price control concerns
Convenience is set to fuel growth, especially in ready meals and frozen pizza
There is set to be a growing preference for private labels and retail e-commerce in Bulgaria
Biser Oliva AD retains its leads while Lidl’s private label goods gain ground
Kotányi and Iglotex lead growth in herbs and spices, and frozen pizza
Supermarkets and hypermarkets strengthen their lead in the 2025 distribution landscape
Retail e-commerce and discounters lead distribution channel growth
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources

Edible Oils in Bulgaria

KEY DATA FINDINGS

Bulgaria's edible oil market sees value sales rise driven by sunflower oil demand and olive oil recovery
Value sales of edible oils rise in 2025, led by the strong performance of sunflower oil
Volume sales of olive oil recover following two years of declines in Bulgaria
Bulgarian sunflower oil thrives on domestic stability and premium product growth
Sunflower oil will remain a key driver of growth as rapeseed oil will gain ground
Health trends and innovation are set to support ongoing growth in olive and specialty oils
Local and international retail chains are expected to expand into smaller cities
Biser Oliva AD leads edible oils, driven by its strong sunflower oil brands
Via F De Cecco and Avendi OOD drive growth in olive oil during 2025
Hypermarkets and supermarkets lead distribution due to variety and pricing
Hypermarkets and discounters drive growth in edible oil distribution
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030

Meals and Soups in Bulgaria

KEY DATA FINDINGS

Consumers turn to quick-to-prepare meals and soups
Rising incomes and convenience boost sales of meals and soups in 2025
Chilled ready meals and prepared salads lead growth due to rising demand for convenience
Health concerns challenge sales of shelf-stable meals and soups despite price-driven value growth
Convenience is expected to fuel growth in meals, while shelf-stable soups decline
Health trends are set to drive innovations that are free from artificial preservatives and colourants
Online delivery and culinary stands are set to intensify competition across the forecast period
Nestlé Bulgaria AD maintains its lead, however, competitors gain ground
Iglotex SA and Lidl record dynamic performances to drive growth in frozen pizzas
Hypermarkets lead distribution in 2025, with Kaufland driving expansion and innovation
Retail e-commerce emerges as the fastest-growing channel for meals and soups, led by eBag.bg
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

Sauces, Dips and Condiments in Bulgaria

KEY DATA FINDINGS

Inflation boosts value sales of sauces, dips and condiments
Price-driven growth for sauces, dips and condiments while volume sales remain flat
Traditional and global flavours drive sales of dips in Bulgaria during 2025
Pasta sauces benefit from both convenience and product development
Higher restaurant prices are expected to support sales of sauces, dips and condiments
Innovation is expected to focus on clean ingredients and exotic flavours
Tomato pastes, purées and dips will drive growth as demand rises for health and convenience
Konsul OOD increases its lead in sauces, dips, and condiments during 2025
Kotányi GmbH drives growth by expanding its distribution during 2025
Hypermarkets lead sales in sauces, dips and condiments while supermarkets gain ground
Retail e-commerce and discounters drive growth in sauces, dips and condiments
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030

Sweet Spreads in Bulgaria

KEY DATA FINDINGS

Value sales increase, with both natural and high-quality products popular
Sweet spreads benefit from both health trends and indulgence in 2025
Demand for healthier products drive growth in honey and nut and seed based spreads
Chocolate spreads maintain strong growth in 2025 despite health concerns
Health and indulgence trends are expected to drive ongoing growth in sweet spreads
Organic and sugar-free sweet spreads are set to gain ground in Bulgaria
Stricter labelling and ingredient rules aim to boost quality in honey and jam
Ferrero SpA leads sweet spreads in 2025 while private label gains momentum
Bulgarian brands Brey and Pchelina drive growth with a focus on local heritage and quality
Supermarkets lead sweet spreads distribution despite a slight share decline
Retail e-commerce leads growth as consumers appreciate both discounts and convenience
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Download table of contents
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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