Cooking ingredients and meals in 2024: The big picture
In 2024, cooking ingredients and meals in Bulgaria witnessed steady retail volume growth whilst current value sales rose only marginally. Most categories registered slight or flat volume growth in 2024 as average unit prices remained high.
Key trends in 2024
Various macroeconomic factors have impacted consumer purchasing patterns in the past year, including political insecurity and inflation. Although the rate of inflation has dropped in 2024, prices of cooking ingredients and meals remained high, and consumers were cautious with their expenditure.
Competitive landscape
Biser Oliva AD and Bunge Romania SR continues to lead cooking ingredients and meals in Bulgaria with their top-selling brands in sunflower oil. Papas Olio AD, another sunflower oil producer, has maintained its presence among the top five leaders in 2024.
Channel developments
International grocery retail chains continue to expand in smaller Bulgarian cities. Players have developed sustainable partnerships with local producers to produce private label lines including Lidl’s Rodna Stryaha and Kaufland’s Brey.
What next for cooking ingredients and meals?
Cooking ingredients and meals is expected to witness low but steady growth in volume terms over the forecast period. Prices should stabilise in line with inflation thus supporting demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Bulgaria?
- Which are the leading brands in Cooking Ingredients and Meals in Bulgaria?
- How are products distributed in Cooking Ingredients and Meals in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Bulgaria
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Bulgaria
KEY DATA FINDINGS
Olive oil prices soar leading to shortages
Recovery in sunflower oil consumption as prices fall
Alternative edible oils are gaining appeal
Flat performance is anticipated for edible oils
Sunflower oil will remain the major category in cooking ingredients and meals
Modern grocery chains and retail e-commerce stand to gain share
Meals and Soups in Bulgaria
KEY DATA FINDINGS
Meals and soups register flat performance
Chilled ready meals benefit from the convenience factor
Prepared salads enjoy solid growth
Limited growth in this competitive category
Frozen pizza faces strong competition from takeaway and foodservice
Convenience provides some growth opportunities
Sauces, Dips and Condiments in Bulgaria
KEY DATA FINDINGS
Consumption declines amid higher prices
Mayonnaise leads the category due to widespread consumption
Growing interest in foreign cuisines
Muted growth expected in volume terms due to maturity
Pasta sauces benefit from convenience and product development
Positive outlook for dips, tomato pastes and purées
Sweet Spreads in Bulgaria
KEY DATA FINDINGS
Sweet spreads enjoys steady volume growth
Honey consumption rises due to the pursuit of healthy lifestyles
Chocolate spreads is a popular indulgence
Jams and preserves face the challenge of high sugar content
Growing demand for honey linked to its health benefits
Niche and artisanal variants to gain popularity as consumers seek healthier sweet spreads
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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