Cooking ingredients and meals in 2024: The big picture
While cooking ingredients and meals in Kazakhstan is set to register an improved result in current value growth terms in 2024, retail volume growth is anticipated to be down modestly on the previous year. This is mainly explained by events in sunflower oil, the single biggest contributor to total sales by some distance.
Key trends in 2024
Health concerns have continued to shape purchasing decisions across cooking ingredients and meals in 2024. Most categories have seen strong demand for products that are made with natural and more nutritious ingredients, have lower levels of fat, salt and sugar, and contain fewer or no artificial colours, flavours preservatives etc.
Competitive landscape
Eurasian Foods Corp AO has retained the top position in cooking ingredients and meals in Kazakhstan in value terms in 2024. This is primarily due to its commanding lead in sauces, dips and condiments, where it offers a wide selection of products under the 3 Zhelaniya brand, though it is also a major player in edible oils.
Channel developments
Retail distribution of cooking ingredients and meals in Kazakhstan has remained heavily concentrated in small local grocers in 2024, as modern grocery retailing is still relatively underdeveloped in the country. That said, value sales via supermarkets and hypermarkets – the second and third leading channels, respectively – have continued to increase strongly thanks to the expansion of major chains with extensive product assortments and competitive pricing policies.
What next for cooking ingredients and meals?
The outlook for cooking ingredients and meals in Kazakhstan over the forecast period is broadly favourable, with all categories expected to register consistently positive results in retail volume and current value terms. Expansion will continue to be underpinned by population growth, the resilience of traditional consumption habits and the fact that a number of key product types are considered kitchen staples.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Kazakhstan?
- Which are the leading brands in Cooking Ingredients and Meals in Kazakhstan?
- How are products distributed in Cooking Ingredients and Meals in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Kazakhstan
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Kazakhstan
KEY DATA FINDINGS
Sunflower oil remains the most popular product type by a huge margin
Rising health-consciousness boosts olive oil consumption
Interest in cottonseed oil continues to increase
Sunflower oil prices should remain reasonably stable despite global pressures
Use of rapeseed oil set to continue rising
Corn oil expected to become more popular
Meals and Soups in Kazakhstan
KEY DATA FINDINGS
Busier lifestyles strengthen appreciation for convenience of ready meals
Narrow assortment and unhealthy image continue to restrict appeal of dry soup
Demand for frozen pizza picks up as interest in chilled varieties remains low
Frozen ready meals expected to remain the biggest and best performing category
Development prospects for chilled ready meals and chilled pizza are limited
Domestic players likely to remain dominant in ready meals
Sauces, Dips and Condiments in Kazakhstan
KEY DATA FINDINGS
Adoption of healthier eating habits subdues demand for mayonnaise
Soy sauces remains a key beneficiary of growing interest in Asian cuisine
High consumption of meat-based dishes continues to boost ketchup sales
Widespread use in Kazakh cuisine will support stable demand for herbs and spices
Mayonnaise likely to see the launch of more health-oriented and flavoured varieties
Tomato pastes and purées retains strong growth prospects
Sweet Spreads in Kazakhstan
KEY DATA FINDINGS
Overall demand buoyed by high birth rates and easing of inflationary pressures
Honey continues to show the fastest development
E-commerce expected to become a more important distribution channel for honey
Health concerns and pricing pressures will pose challenges for chocolate spreads
Domestic production of jams and preserves likely to remain underdeveloped
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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