Cooking ingredients and meals in 2024: The big picture
In 2024, cooking ingredients and meals in Belgium recorded a slight uplift in retail value sales while retail volume sales remained stagnant. Following inflation and a strong uplift in prices during 2023, price stabilisation aided retail volume sales to stabilise.
Key trends in 2024
In 2024, polarising trends shaped Belgium's cooking ingredients and meals landscape. On the one hand, intense pressure on purchasing power drove consumers to down trade, selecting cheaper branded products or migrating to private label goods.
Competitive landscape
Pressure on purchasing power strongly favoured the progression of private label in 2024, although price stabilisation allowed branded products to be stronger competitors than during 2023. Retailers such as Delhaize and Albert Heijn focused on expanding their health and wellness options, aligning with rising consumer demands to gain ground.
Channel developments
With prices remaining high in 2024, discounters managed to increase their share of the landscape, with retailers such as Aldi and Lidl improving their offerings. In addition, both of these players run strong marketing campaigns that focus on price points and savings, appealing to consumers during a time when affordability remained key.
What next for cooking ingredients and meals?
As pressure on purchasing power progressively decreases over the forecast period, retail volume sales for cooking ingredients and meals is expected to see an improved performance. Premiumisation will boost sales, alongside a renewed interest in international cuisine and foreign tastes and flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Belgium?
- Which are the leading brands in Cooking Ingredients and Meals in Belgium?
- How are products distributed in Cooking Ingredients and Meals in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Belgium
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Belgium
KEY DATA FINDINGS
Strong decline for olive oil as price increases shape consumer buying habits
Edible oils face strong competition from affordable alternatives, including butter
Private label gains ground as affordable olive oil players attract consumers
Price stability leads to an ongoing improvement in retail volume sales
Share of edible oil set to improve as the popularity of butter declines
Growing foodservice expenditure and a lack of innovation challenges retail sales
Meals and Soups in Belgium
KEY DATA FINDINGS
Polarisation in meals and soups results in a stagnant retail volume performance
Chilled meals gain ground at the expense of frozen goods
Meal kits slowdown as consumers reach for chilled ready meals and home cooked options
Positive retail volume sales supported by innovations on the landscape
The trend for international flavours and dishes is set to revive over the forecast period
The strong performance of foodservice will have a negative impact on retail value sales
Sauces, Dips and Condiments in Belgium
KEY DATA FINDINGS
Home cooking leads to positive results for bouillon, tomato pastes and purées
Innovations and seasonal campaigns drive growth on the sauces landscape
Unilever retains its lead, while sustainability is growing in importance
Aperitif and indulgence trends drive growth in table sauces and dips
A decline in home cooking impacts sales of bouillon and tomato pastes and purées
Branded products gain ground as premiumisation and health trends shape buying habits
Sweet Spreads in Belgium
KEY DATA FINDINGS
Maturity and high price points lead to a fall in retail volume sales
Health and wellness trends boost sales of nut and seed based spreads in 2024
Ferrero Ardennes retains its lead, while private label options record a strong performance
Increase for retail value sales, while retail volume for sweet spreads remains static
Premiumisation and the rising health and wellness trends benefit branded products
Nut and seed based spreads benefit from rising protein trends
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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