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Steady demand despite growing price pressures
The cooking ingredients and meals market in Estonia is characterised by a relatively steady consumer demand, despite ongoing price pressures. Estonians are increasingly health-conscious, favouring higher-quality ingredients, sophisticated recipes, and Mediterranean-style products like olive oil. Local and traditional products remain popular, with pickled cucumbers, regional jams, and honey benefiting from a high level of consumer loyalty. Private label ranges are expanding rapidly, led by Lidl and Maxima, though brand loyalty limits their full penetration. Supermarkets and hypermarkets remain the dominant distribution channels, while discounters are leading growth and e-commerce is expanding gradually. Categories linked to outdoor activities, like barbecue sauces, are weather-sensitive, and staple sauces such as mayonnaise and ketchup face stagnation due to saturation and nutritional concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Estonia?
- Which are the leading brands in Cooking Ingredients and Meals in Estonia?
- How are products distributed in Cooking Ingredients and Meals in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Estonia
Steady demand despite growing price pressures
KEY DATA FINDINGS
Stagnant performance as prices continue to rise
Health and wellness trend has growing influence of purchasing decisions
Strong preference for local and traditional products
Cooking ingredients and meals will face ongoing challenges
Positive forecast for olive oil while sauces will suffer from stagnation
Private label will continue to gain traction
Salvest is leading local player
Armesta UAB sees rapid expansion
Private label ranges pose growing competition to branded offerings
Supermarkets and hypermarkets remain dominant channels
Discounters leads channel growth
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Edible Oils in Estonia
KEY DATA FINDINGS
Olive oil offers a growth area thanks to healthy Mediterranean image
Modest value growth amid stagnant demand
Olive oil shows dynamism
Modest growth expected as key categories remain saturated
Health and wellness trends will begin to shape consumer preferences
Market leader Scanola Baltic faces rising competition
Armesta benefits from growing popularity of olive oil
Supermarkets and hypermarkets dominate edible oils distribution
Lidl drives rapid expansion of discounters
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Meals and Soups in Estonia
KEY DATA FINDINGS
Cautious consumer spending hinders growth
Modest growth as consumers balance cost with convenience
Shelf stable soup shows dynamism
New launches could inject life into sluggish category
Greater focus on quality and authenticity
Saarioinen Eesti OÜ continues as leading player
Lidl continues to gain traction
Supermarkets and hypermarkets lead distribution of meals and soups
Discounters is key driver of growth
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Sauces, Dips and Condiments in Estonia
KEY DATA FINDINGS
Poor summer weather hinders demand for ketchup and barbecue sauces
Sluggish performance driven by economic uncertainty and unusually cool summer
Pickled products drive growth
Modest value growth amid volume stagnation
Health and wellness will have growing impact on purchasing decisions
Põltsamaa Felix remains market leader, thanks to strong brand heritage
Industria Agricola Carredana sees rapid growth, driven by Panzani pasta sauces
Supermarkets and hypermarkets serve as primary channels
Discounters and e-commerce continue to gain traction
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Sweet Spreads in Estonia
KEY DATA FINDINGS
Chocolate spreads volume sales hit by rising prices and health concerns
Waning demand for chocolate spreads
Jams and preserves show rising volumes
Modest predicted growth amid ongoing challenges
Nut and seed based spreads and natural ingredients could gain traction
Salvest retains leadership with Meie Mari jams and preserves
Svensky Kaubanduse gains ground with affordable Nussa brand
Hypermarkets dominate sales
Discounters leads growth
Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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