Consumers prioritise value, benefiting private label and small pack sizes
Retail value sales of cooking ingredients and meals are set to register moderate growth in 2025. Honduras closed 2024 with annual inflation of 3.88%, a rate that remained stable in 2025 and which is set to stabilise at around 4% over much of the forecast period. Despite this moderate rate of inflation, the country’s reliance on remittances, and high poverty levels mean consumers are looking for opportunities to save. With consumer budgets stretched and a recession risk on the horizon, consumers are looking for private label products, smaller pack sizes, doy packs, plastic bags, and substitute products, often choosing lower cost alternatives of products with price promotions. When seeking out indulgences, consumers often save before trying a new product or wait for the product to be discounted.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Honduras, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Honduras report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Honduras?
- Which are the leading brands in Cooking Ingredients and Meals in Honduras?
- How are products distributed in Cooking Ingredients and Meals in Honduras?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Honduras?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Honduras
Consumers prioritise value, benefiting private label and small pack sizes
KEY DATA FINDINGS
Remittances remain important to Hondurans and their ability to spend on cooking ingredients and meals
Consumer price sensitivity influences demand for small pack sizes
Increasingly sophisticated demand among higher-income demographics shapes cooking ingredients and meals
Forecast period growth of cooking ingredients and meals as consumers increasingly seek speciality items
Growing health awareness promotes simple ingredient lists
Hectic lifestyles promote convenience
Grupo Jaremar SA de CV remains the leading player thanks to the popularity of its Clover brand
Unilever registers the strongest growth in 2025 thanks to its Natura’s and Knorr brands
Small local grocers remains the strongest channel for cooking ingredients and meals
Retail e-commerce enjoys the fastest growth
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Sales rise but high prices prompt discounting
Industry Performance
Affordability is an important factor in edible oils, which is boosting the popularity of blended oils and private label
Growing consumer interest in healthy products as the government promotes health and wellbeing
What’s Next?
Local diets continue to support growth of edible oil sales over the forecast period
Demand for better-for-you edible oils boosts the popularity of avocado oil
Increased availability of niche products likely, especially edible oils in spray formats
Competitive Landscape
Grupo Jaremar SA retains its lead in edible oils
Distribuidora Solis SA enjoys strong growth in 2025 thanks to the popularity of its large presentations
Channels
Small local grocers reach consumers nationwide
Retail e-commerce grows from a low base as wealthier consumers embrace its convenience
Category Data
Key Data Findings
2025 Developments
Little interest and high prices hinder sales
Industry Performance
Affordable prices and flavour innovation drive growth
In addition to dried ready meals, frozen and shelf stable ready meals are growing in popularity
What’s Next?
The use of ready-made soup is driven by the need to save time
Growing health and wellness concerns stimulate the popularity of fresh food over packaged alternatives
Interest in other cuisines continues to grow
Competitive Landscape
Nestlé leads with the globally renowned Maggi brand
Unilever achieves the strongest growth with appealing local flavours
Channels
Small local grocers remains the most popular channel for meals and soups
Retail e-commerce is the most dynamic channel with more retailers offering a multichannel strategy
Category Data
Key Data Findings
2025 Developments
Small foodservice players drive retail demand
Industry Performance
The search for affordability drives growth of doy pack presentations and private label products
Tomato pastes and purées as well as sauces continue to be popular in Honduras
What’s Next?
Growing consumer interest in new and more international flavours over the forecast period
Higher-income demographics increasingly look for products with cleaner labels
Extra convenience in small formats stimulates higher consumption
Competitive Landscape
Unilever Group retains the lead in sauces, dips, and condiments
Unilever Group achieves the strongest growth in sauces, dips, and condiments
Channels
Small local grocers remains important for sales of sauces, dips, and condiments
Retail e-commerce is the most dynamic channel as consumers appreciate its convenience
Category Data
Key Data Findings
2025 Developments
Inflation hinders volume development
Industry Performance
Imported products are widely available though rising prices are stimulating the development of lower cost packaging
Local consumers favour sweet fruit flavours, particularly mango in jam, though lower sugar content claims are now being seen
What’s Next?
Room for growth for more varieties and a wider range of presentations
As health and wellnes concerns grow, more natural nut butter varieties have the potential to attract higher-income demographics
Widening gourmet flavour variety attracts higher-income demographics to modern grocery retailers
Competitive Landscape
Zamorano Agro Industrial SA is the leading company in sweet spreads
Zamorano Agro Industrial SA also registers the strongest growth in 2025
Channels
Supermarkets remains the leading distribution channel and is benefiting from the growing popularity of private label
Retail e-commerce offers a wide variety of local and imported options
Category Data
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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