Stagnation linked to price-sensitivity although demand for convenience benefits sales
Value sales of cooking ingredients and meals in Finland remained largely stagnant in 2025, constrained by price sensitivity and consumers’ efforts to economise. Convenience continued to drive consumer choice, as busy lifestyles increased demand for ready-to-use and easy-to-prepare products. Health and wellness strongly influenced product development, with launches featuring free-from claims, fortified ingredients, and high-protein or high-fibre content.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Finland?
- Which are the leading brands in Cooking Ingredients and Meals in Finland?
- How are products distributed in Cooking Ingredients and Meals in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Finland
Stagnation linked to price-sensitivity although demand for convenience benefits sales
KEY DATA FINDINGS
Value sales remain stagnant during ongoing price sensitivity in Finland
Convenience remains a key driver of sales for cooking ingredients and meals
Health and wellness continues to influence product development
Premiumisation is expected to drive value growth in cooking ingredients and meals
Domestic origin and sustainability will remain key competitive strategies
Retail e-commerce and discounters are set to drive subtle shifts in distribution dynamics
Kesko Oyj strengthens its lead through trusted private labels and consumer driven innovation
Niche players drive dynamic growth in cooking ingredients and meals during 2025
Hypermarkets lead sales as consumers appreciate the wide selection and affordable price points
Retail e-commerce was the most dynamic channel in 2025 driven by convenience
COUNTRY REPORTS DISCLAIMER
Edible Oils in Finland
KEY DATA FINDINGS
Cost-conscious consumers trading down while ready meals pose competition
Rising convenience and price sensitivity weigh on edible oil sales
Health, heritage and convenience drive growth for rapeseed oil in 2025
Growth in edible oils is set to be driven by premiumisation, health and sustainability
Emphasis on health, wellness, and convenience will drive innovation in edible oils
Sustainability and domestic sourcing are expected to drive innovation in edible oils
Kesko Oyj leads edible oils with a diverse range of private label offerings
S Group emerges as the most dynamic player, offering three distinct private label ranges
Hypermarkets lead edible oil sales through a wide selection and competitive pricing
Retail e-commerce gains ground in edible oils as convenience and assortment drive growth
Meals and Soups in Finland
KEY DATA FINDINGS
On-the-go consumption increases with consumers seeking balanced nutrition
Value sales of ready meals and soups rise in Finland as convenience and nutrition drive growth
Pizza leads growth in meals and soups as innovation and collaborations fuel demand
Premiumisation and convenience trends are set to drive growth over the forecast period
Health features and wellness properties will remain key in meals and soups
Innovation in meals and soups is expected to focus on domestic origin
Kesko marginally overtakes Saarioinen Oy in meals and soups through private label innovation
Mestari Forsman stands out as the most dynamic player, offering premium, locally sourced and sustainable offerings
Hypermarkets maintains its lead in meals and soups despite slight share erosion in 2025
Retail e-commerce outpaces other channels as consumers prioritise convenience
Sauces, Dips and Condiments in Finland
KEY DATA FINDINGS
Lower unit prices and discounting drive sales
Value sales of sauces, dips and condiments decline despite steady volume growth
Other sauces and condiments drive dynamic growth through innovation and convenience
Health, convenience and global flavours are expected to drive growth in sauces, dips and condiments
Health and wellness trends are set to drive innovation in sauces and condiments
Sustainability and ethical responsibility will drive brand initiatives in sauces, dips and condiments
Orkla Foods Finland retains its leadership through health, sustainability, and long-standing brand trust
Domus Aromatica and Fine Foods drive growth through flavour innovation and category expansion
Hypermarkets retain the lead in sauces, dips and condiments despite slight share erosion
Retail e-commerce gains momentum in sauces, dips and condiments as demand grows for convenience
Sweet Spreads in Finland
KEY DATA FINDINGS
Natural and low sugar options appeal
Price increases and demand for natural ingredients support value growth in sweet spreads
Nut and seed-based spreads drive growth as Finns seek protein-rich and versatile options
Premiumisation and domestic production will drive value growth in sweet spreads
Health and wellness trends are set to shape innovation within sweet spreads
Sustainability and eco-friendly packaging are expected to drive innovation in sweet spreads
S Group maintains its leadership through its strong private label performance
Hunajainen SAM Oy achieves the strongest value growth through product diversity and consumer trust
Hypermarkets remain the leading distribution channel for sweet spreads despite a slight share decline
Retail e-commerce records a dynamic performance as convenience and platform expansion boost demand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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