Cooking ingredients and meals in 2024: The big picture
Cooking ingredients and meals is seeing healthy volume and value sales in Finland in 2024, thanks to the revived trend for consumers to prepare their meals at home. Whilst we saw rebound to foodservice following the reopening of society after the era of the pandemic, this has now normalised.
Key trends in 2024
Flavour profiles and “mouthfeel” continue to be sought after attributes. Furthermore, health and wellness trends remain strong, such as seen with products with reduced sugar or reduced salt, or more healthily balanced ready meals which contain higher portions of vegetables.
Competitive landscape
Private labels and domestic players remain popular in Finland. For example, private label Pirkka (Kesko Oyj) is the top brand in the overall category of meals and cooking ingredients, followed by domestic Saarioinen (Saarioinen Oy), and with another private label, Rainbow (S Group) in third brand place.
Channel developments
Retail is gaining sales from foodservice, as the eating out boom which followed the reopening of society after the pandemic calms down. Added to which, inflationary pressures and economic instability are also driving consumers to prepare food and eat at home, for cost saving reasons.
What next for cooking ingredients and meals?
Cooking ingredients and meals is expected to maintain small positive gains over the forecast period, driven by necessity, albeit with growth somewhat suppressed from its full potential due to ongoing inflationary pressures and consumer price sensitivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Finland?
- Which are the leading brands in Cooking Ingredients and Meals in Finland?
- How are products distributed in Cooking Ingredients and Meals in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Finland
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Finland
KEY DATA FINDINGS
Edible oils achieves a positive performance despite challenges seen within olive oil
Rapeseed oil benefits from the decline of olive oil
Private labels and domestic brands resonate well with consumers
Domestic brands emphasise their locality and tell their stories to resonate with local consumers
An array of new products expected as the Rainbow brand is phased out
Ongoing developments expected, such as new formats, flavour profiles, and sustainability drives
Meals and Soups in Finland
KEY DATA FINDINGS
Ready meals and soups benefits from convenience and new launches to tempt consumers
Ready meals see a healthier makeover
Larger portions of soups and salads are launched to act as main courses
Domestic players highlight the local origins of their ingredients
Private label continues to launch more sophisticated products
Plant-based options still have room to grow, while sustainability becomes increasingly important
Sauces, Dips and Condiments in Finland
KEY DATA FINDINGS
Sauces, dips and condiments face challenges due to maturity category, as players innovate to stand out from the crowd
The street food trend remains a strong inspiration in sauces, dips and condiments
Health and wellness trends continue, from reduced salt and sugar to free from lactose and gluten
Private label set to further develop its own ranges of high-quality sauces
Flavour profiles set to become increasing innovative
Sustainability and ethical considerations will remain important
Sweet Spreads in Finland
KEY DATA FINDINGS
Sweet spreads fares extremely well, thanks to ongoing product launches
Sophisticated products launched in jams and preserves, with an emphasis on domestic production
New flavour profiles remain key to attracting consumers’ attention, with low-sugar options also popular
Local honey will remain the most popular, with a wide range to choose from
Private label continues to appeal thanks to affordable prices and good quality
Sustainability trends inspire new packaging formats
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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