In the Philippines, rice, pasta and noodles recorded rising retail value sales in 2025 while retail volume remained stable, reflecting entrenched reliance on affordable carbohydrate staples. Instant noodles continued to account for the largest share of volume, with packaged rice also central, and recent rice shortages reinforced the importance of flexible purchasing options and price containment measures. Rice delivered the strongest value momentum, supported by its non-negotiable role in daily

Daily meal habits kept rice, pasta and noodles demand stable in Vietnam in 2025, while retail value sales rose as producers managed affordability and added-value offers. Low unit prices continue to anchor access for mass consumers, with instant noodles such as Hao Hao still available at around VND5,000 per serving even as input costs fluctuate. At the same time, rice is shifting away from a pure commodity as branded options gain ground on quality assurance, clearer origin information and stronge

Rice, pasta and noodles saw another year of rapid and significant current value growth in 290256, amid ongoing food inflation. Consequently, volume sales declined across retail and foodservice channels. Weak consumer purchasing power has led to increased demand for private label products and greater use of discount retail channels, as portfolios expand and offer competitive quality. Health preferences are evolving, with

Over 2025, the growth trajectory of retail current value sales of rice, pasta and noodles in the UK is projected to be maintained, albeit at a slower rate, amidst the recovery of consumer demand. Following rising prices in the early review period, informed by raw material cost volatility, the category has seen price stability across key inputs, supporting a rebound in retail volume sales. As inflationary pressures eased, consumers returned to staple foods categories that offer both versatility a

Rice, pasta and noodles in Uzbekistan is set to post healthy growth in retail volume and current value terms in 2025. Favourable demographic trends and deeply ingrained consumption habits continue to support robust demand, as these product types form the base of many popular local and international dishes. Moreover, they remain well placed to benefit from the increasing preference for more convenient meal and snack solutions. With inflation steadily easing, greater price stability and improvemen

Sales of rice, pasta and noodles a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low. This indicates high prices balanced with baseline demand.

The Swedish consumer is already dependent on rice, pasta and noodles for quick and convenient meals, but this mature category has faced limited sales growth in 2025. Downward pressure on price is evident with promotional offers used in a highly competitive landscape led by private label.

The rice, pasta and noodles category in Portugal achieved steady value and volume growth in 2025, reflecting its central role in the daily diet and its responsiveness to evolving consumer habits. Convenience, innovation and diversification across product types were the main factors driving this positive performance. Portuguese consumers, facing ongoing cost-of-living pressures, continue to rely on affordable staples such as rice and pasta, while also experimenting with products that deliver nove

In 2025, demand for rice, pasta and noodles in Poland continued to be shaped by their status as everyday essentials and by consumers’ ongoing focus on value. These shelf-stable carbohydrates remain central to weekly meal planning, offering an affordable way to feed households under continued cost-of-living pressure. A broad assortment of well-known domestic and international brands is available across all modern formats, while discounters and supermarkets have expanded their private label portfo

Rice, pasta and noodles witnessed strong volume growth as consumers were enticed by affordable and innovative products, notably in pasta. Private label has tapped into this high growth category, attracting the highly price sensitive Turkish consumer with economy lines in what remained a difficult inflationary climate.

Demand for rice, pasta and noodles continued to gain traction over 2025. The growing interest in rice and noodles has been inspired by innovative launches and flavours, as well as the overarching desire to experiment with new cuisines.

Current value growth for rice, pasta and noodles in Uruguay in 2025 is expected to be slightly lower than in 2024. This is partly because a more stable inflationary environment has alleviated cost pressures and created greater scope for price competition. However, the slowdown also reflects the fact that in keeping with the pattern observed throughout the review period, retail volume sales have continued to decline due to falling demand for rice and pasta, which are by far the most popular produ

Sales of rice, pasta and noodles are seeing a positive performance in Canada in 2025, with value growth slightly up from that seen in 2024, and volume growth fairly steady although seeing a sub-decimal decline. This indicates stable baseline demand for products in the category.

Value sales of rice, pasta and noodles rose in 2025 as Norwegian consumers increasingly sought versatile, affordable and easy-to-prepare staples that supported a wide range of eating occasions and culinary preferences. The category benefitted from shifting lifestyles marked by rising urbanisation, longer working hours and a growing share of single-person households, all of which encouraged the adoption of meal components that deliver speed, reliability and minimal waste. Pasta remained a househo

Price inflation and premiumisation resulted in higher unit prices over 2025. Whilst price sensitivity is evident, some consumers are trading up to premium lines of pasta in pursuit of quality and health benefits. Modern retailers are capitalising on price sensitivity with regular promotions and private label lines.

Value sales of rice, pasta and noodles increased in 2025, driven by steep price increases resulting from currency devaluation, global supply disruptions, and rising production costs. Despite higher prices, this staple category remained essential, sustaining volume growth. Noodles recorded the fastest growth due to its affordability and convenience, attracting both new local entrants and popular imported brands. Dried pasta also performed well, supported by its low cost, wide brand availability,

In 2025, the rice, pasta and noodles category in Peru remained structurally resilient, reflecting its central role in the national diet, but growth continued to be shaped by strong affordability pressures and intensifying competition from private label and budget brands. With household budgets still under strain, many consumers prioritised stretching their food spend over maintaining loyalty to established brands, accelerating a gradual shift toward lower-priced options in both modern and tradit

Sales of rice, pasta and noodles are seeing a positive performance in both value and volume terms in Colombia in 2025, with growth moderate but showing an improvement compared to the previous year. This indicates baseline demand for products in the category.

Value growth in rice, pasta, and noodles in 2025 was driven by convenience and rising health consciousness. Pasta remained widely consumed, while noodles recorded the fastest expansion, boosted by instant formats and new flavour options. Innovation accelerated across the category, with brands introducing whole-grain, legume-based, protein-enriched, and low-GI products to meet demand for healthier choices. Manufacturers are also increasingly targeting consumers with dietary needs, including those

Rice continues to dominate sales, with local producer Arrocera Los Corrales holding near monopoly. However, instant noodles registers the highest value growth, though from a low base. Small local grocers remain the key distributor. Over the forecast period, there may be growth in more niche segments, such as basmati, jasmine or sushi rice, as well as gluten-free pasta.

In 2025, rice, pasta and noodles in Hungary recorded growth in both retail value and volume. This was largely driven by factors such as affordability, convenience, and consumers trading down due to inflation. Dried pasta continued to be the largest category, while instant noodles, particularly in cup and pouch formats, emerged as the fastest-growing category, fuelled by flavour innovations and multi-pack offerings.

In 2025, the rice, pasta, and noodles category in Latvia remains largely stagnant in volume terms, with dry pasta and rice stable and instant noodles in cups declining due to higher prices. Going forward, premium and healthier alternatives, such as wholegrain or legume-based pasta, are anticipated to see modest interest. Dobeles Dzirnavnieks AS leads the market, while Maxima’s Well Done private label range remains a dynamic competitor.

Rice, pasta, and noodles in Lithuania is showing divergent trends. Dried pasta appears largely stable, reflecting a mature market, while instant noodles - particularly premium lines such as Kauno Grudai’s Yakisoba - remains more dynamic, driven by convenience and rising interest in Asian-inspired flavours. Consumer education is gradually shifting perceptions around carbohydrates, with wholegrain pasta increasingly accepted as part of a balanced diet. The competitive landscape is led by Daisena U

The rice, pasta, and noodles category in Kazakhstan recorded steady value growth in 2025, supported by rising prices and consumers’ preference for affordable, easy-to-prepare meals. Instant noodle pouches led category growth, driven by strong demand from busy urban consumers and ongoing product innovation, including products with natural ingredients and new Asian-inspired flavours.