Rice, pasta, and noodles maintained positive growth in Taiwan in 2025, in both value and volume terms, with growth fairly steady compared to the previous years. This indicates the popularity of rice, pasta, and noodles in the country. These products are also popular in foodservice, although volume growth slumped into a low negative in 2025, following stronger foodservice growth over the recent review period pre-pandemic. Therefore, this performance indicates more consumers are cooking at home re

Rice, pasta and noodles in Thailand delivered robust retail value growth in 2025 as higher living costs and more expensive foodservice pushed consumers towards home cooking, reinforcing demand for affordable, versatile meal bases. Rice remained central to everyday diets, while pasta recorded the fastest growth as households experimented more with at-home, restaurant-style meals, and instant noodles benefited from convenience and low price points. Over the forecast period, value sales are expecte

Rice, pasta and noodles in Nigeria performed well in 2025. It is one of the most important categories of staple foods in the country, with products considered more essential than those in many other categories. With a growing population and a stabilisation of prices, compared with 2024, rice, pasta and noodles registered good retail volume sales growth in 2025, following three years of decline. Severe rises in unit prices in 2024 had seen many Nigerians seek cheaper means of consuming staple foo

Pasta and rice are subsidised in Tunisia and this continued to support volume sales. However, instant noodle pouches registered the highest value growth, though from a much smaller base. Noodles are increasingly popular among consumers of under 25-yeears-of age, largely due to their affordability coupled with convenience.

In 2025, rice, pasta and noodles in Morocco registered faster retail volume and current value sales growth, compared with 2024, albeit slower than in previous years of the review period. Retail volume sales recorded modest growth in 2025, supporting, along with price rises, a strong retail current value sales increase. Nonetheless, the economic downturn forced low- and middle-income consumers to limit purchases of non-essential, more expensive noodles. Meanwhile, some consumers see pasta as a lu

Rice continues to be Kenya’s most popular staple in terms of volume sales. However, instant noodles registers higher value growth, as its affordability and convenience continues to support sales. Over the forecast period, they will be increasing focus in terms of sustainability of local rice production, as climate change has a negative impact.

Rice, pasta and noodles continued to see solid demand in 2025, supported by population growth, urbanisation and rising prices of alternative staples, which reinforced their role as affordable carbohydrates. Rice recorded the strongest growth, driven by both mass and premium segments. Going forward, significant investments aimed at reducing import dependence, limiting market volatility, expanding local production, and improving affordability are expected to help moderate retail price increases fo

Growth of rice, pasta, and noodles in Algeria in 2025 was driven by population growth, busy lifestyles, and demand for convenient, value-for-money meals. Dried pasta was the most dynamic category, while health- and wellness-oriented products, such as gluten-free and fortified pasta, are emerging.

Rice, pasta and noodles in India continued to register double-digit growth in retail volume and current value sales in 2025. Rice is the key staple, dominating demand, and remaining a major component of meals in Indian households. There is also a significant premiumisation trend within rice, which is stimulating retail value sales. Meanwhile, noodles and pasta continued to gain traction as convenient and indulgence options. Rice, pasta and noodles have also been buoyed by demographic trends, suc

In the Philippines, rice, pasta and noodles recorded rising retail value sales in 2025 while retail volume remained stable, reflecting entrenched reliance on affordable carbohydrate staples. Instant noodles continued to account for the largest share of volume, with packaged rice also central, and recent rice shortages reinforced the importance of flexible purchasing options and price containment measures. Rice delivered the strongest value momentum, supported by its non-negotiable role in daily

Daily meal habits kept rice, pasta and noodles demand stable in Vietnam in 2025, while retail value sales rose as producers managed affordability and added-value offers. Low unit prices continue to anchor access for mass consumers, with instant noodles such as Hao Hao still available at around VND5,000 per serving even as input costs fluctuate. At the same time, rice is shifting away from a pure commodity as branded options gain ground on quality assurance, clearer origin information and stronge

Rice, pasta and noodles saw another year of rapid and significant current value growth in 290256, amid ongoing food inflation. Consequently, volume sales declined across retail and foodservice channels. Weak consumer purchasing power has led to increased demand for private label products and greater use of discount retail channels, as portfolios expand and offer competitive quality. Health preferences are evolving, with

Over 2025, the growth trajectory of retail current value sales of rice, pasta and noodles in the UK is projected to be maintained, albeit at a slower rate, amidst the recovery of consumer demand. Following rising prices in the early review period, informed by raw material cost volatility, the category has seen price stability across key inputs, supporting a rebound in retail volume sales. As inflationary pressures eased, consumers returned to staple foods categories that offer both versatility a

Rice, pasta and noodles in Uzbekistan is set to post healthy growth in retail volume and current value terms in 2025. Favourable demographic trends and deeply ingrained consumption habits continue to support robust demand, as these product types form the base of many popular local and international dishes. Moreover, they remain well placed to benefit from the increasing preference for more convenient meal and snack solutions. With inflation steadily easing, greater price stability and improvemen

Sales of rice, pasta and noodles a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low. This indicates high prices balanced with baseline demand.

The Swedish consumer is already dependent on rice, pasta and noodles for quick and convenient meals, but this mature category has faced limited sales growth in 2025. Downward pressure on price is evident with promotional offers used in a highly competitive landscape led by private label.

The rice, pasta and noodles category in Portugal achieved steady value and volume growth in 2025, reflecting its central role in the daily diet and its responsiveness to evolving consumer habits. Convenience, innovation and diversification across product types were the main factors driving this positive performance. Portuguese consumers, facing ongoing cost-of-living pressures, continue to rely on affordable staples such as rice and pasta, while also experimenting with products that deliver nove

In 2025, demand for rice, pasta and noodles in Poland continued to be shaped by their status as everyday essentials and by consumers’ ongoing focus on value. These shelf-stable carbohydrates remain central to weekly meal planning, offering an affordable way to feed households under continued cost-of-living pressure. A broad assortment of well-known domestic and international brands is available across all modern formats, while discounters and supermarkets have expanded their private label portfo

Rice, pasta and noodles witnessed strong volume growth as consumers were enticed by affordable and innovative products, notably in pasta. Private label has tapped into this high growth category, attracting the highly price sensitive Turkish consumer with economy lines in what remained a difficult inflationary climate.

Demand for rice, pasta and noodles continued to gain traction over 2025. The growing interest in rice and noodles has been inspired by innovative launches and flavours, as well as the overarching desire to experiment with new cuisines.

Current value growth for rice, pasta and noodles in Uruguay in 2025 is expected to be slightly lower than in 2024. This is partly because a more stable inflationary environment has alleviated cost pressures and created greater scope for price competition. However, the slowdown also reflects the fact that in keeping with the pattern observed throughout the review period, retail volume sales have continued to decline due to falling demand for rice and pasta, which are by far the most popular produ

Sales of rice, pasta and noodles are seeing a positive performance in Canada in 2025, with value growth slightly up from that seen in 2024, and volume growth fairly steady although seeing a sub-decimal decline. This indicates stable baseline demand for products in the category.

Value sales of rice, pasta and noodles rose in 2025 as Norwegian consumers increasingly sought versatile, affordable and easy-to-prepare staples that supported a wide range of eating occasions and culinary preferences. The category benefitted from shifting lifestyles marked by rising urbanisation, longer working hours and a growing share of single-person households, all of which encouraged the adoption of meal components that deliver speed, reliability and minimal waste. Pasta remained a househo

Price inflation and premiumisation resulted in higher unit prices over 2025. Whilst price sensitivity is evident, some consumers are trading up to premium lines of pasta in pursuit of quality and health benefits. Modern retailers are capitalising on price sensitivity with regular promotions and private label lines.