PROSPECTS AND OPPORTUNITIES
Novel approaches and value-added products to spur growth
The rice, pasta, and noodles category faces the dual challenge of rising import costs and the saturated nature of certain subcategories like pasta and noodles. To address these, companies are expected to innovate by introducing complementary products, such as pasta sauces and enriched seasoning for noodles, to enhance value.
Economic recovery and urban growth to drive demand
Nigeria’s anticipated economic recovery over the forecast period will improve disposable incomes, enabling more consumers to afford packaged rice, pasta, and noodles. A growing urban population with a preference for convenience will drive demand for these staples, particularly among professional workers who rely on foodservice or modern grocery retail for their daily needs.
Pasta’s novelty and affordability to sustain growth
Pasta is forecasted to remain the top-performing subcategory, benefiting from its novelty, affordability, and growing acceptance among Nigeria’s urban and young population. The diversity of pasta types, from spaghetti to macaroni, enhances its appeal, while strong local production by players like BUA Foods ensures competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Nigeria?
- Which are the leading brands in Rice, Pasta and Noodles in Nigeria?
- How are products distributed in Rice, Pasta and Noodles in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Nigeria - Category analysis
KEY DATA FINDINGS
Rice, pasta, and noodles lead as top-performing staple foods category
Pasta emerges as the best performer amidst economic challenges
Intense competition and consumer-centric innovations
Novel approaches and value-added products to spur growth
Economic recovery and urban growth to drive demand
Pasta’s novelty and affordability to sustain growth
Staple Foods in Nigeria - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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