COMPETITIVE LANDSCAPE
Sugat 1967 Ltd remains the clear leader but loses ground
Sugat 1967 Ltd has remained the top player in rice, pasta and noodles in value terms by a clear margin in 2025. It continues to dominate rice, where its Sugat brand has long held a commanding lead thanks to its high quality reputation, nationwide distribution coverage and extensive range.
East & West is the most dynamic player in value growth terms
East & West Import & Marketing Ltd is expected to post the highest overall value growth rate within rice, pasta and noodles in 2025, albeit from a relatively low base. This is primarily due to the strong showing of its East & West plain noodles range, which is perceived to offer good quality at a reasonable price, features a broad array of product types and continues to profit from improvements in distribution across Israel.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Israel?
- Which are the leading brands in Rice, Pasta and Noodles in Israel?
- How are products distributed in Rice, Pasta and Noodles in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Israel - Category analysis
KEY DATA FINDINGS
Value-for-money and convenience factors help to maintain robust demand
Plain noodles is the fastest growing category
Rising interest in Italian cuisine boosts pasta consumption
Retail volume and current value sales expected to increase steadily
Healthier options will continue to win over consumers
Competitive pressures should encourage diversification of packaging mixes
Sugat 1967 Ltd remains the clear leader but loses ground
East & West is the most dynamic player in value growth terms
Discounters still the most important distribution channel
Forecourt retailers records the highest overall value growth rate
Staple Foods in Israel - Industry Overview
Staple foods shows a broadly resilient performance in 2025
KEY DATA FINDINGS
Efficacy of import reform policy muted by Red Sea security crisis
Health and wellness trend continues to gain momentum
Foodservice volume sales rebound strongly
Outlook for staple foods is bright on the whole
Rising health-consciousness will remain a key driver of innovation
Osem Food Industries Ltd retains the overall lead in 2025
Sanlakol Ltd is the most dynamic player in terms of total value sales growth
Discounters remains the leading distribution channel
E-commerce gains the most ground of any channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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