COMPETITIVE LANDSCAPE
Coop Danmark A/S leads rice, pasta and noodles with strong private label presence and sustainability initiatives
Coop Danmark A/S was the leading company in rice, pasta and noodles in 2025, increasing its share during the year. The company benefits from its wide private label assortments and strong national coverage.
Foodpeople A/S emerges as the most dynamic player in rice, pasta and noodles through premium, international-focused offerings
Foodpeople A/S was the most dynamic company in 2025, recording the strongest value growth in rice, pasta and noodles. Its success was largely driven by its Il Fornaio rice & risotto line, which sources rice from Piemonte and includes varieties such as Arborio, Baldoris, as well as red, black, and brown rice.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Denmark?
- Which are the leading brands in Rice, Pasta and Noodles in Denmark?
- How are products distributed in Rice, Pasta and Noodles in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Denmark - Category analysis
KEY DATA FINDINGS
Value growth is supported by demand for affordability, versatility and healthier options
Rice, pasta and noodles remain resilient amid convenience and international cuisine trends
Rice drives value growth in 2025 as a versatile and affordable meal staple
Steady growth is expected to be driven by strong versatility and international flavours
There is set to be a growing focus on nutritious and whole-grain options in rice, pasta and noodles
Rising demand for locally sourced pasta and rice will drive sustainability and quality appeal
Coop Danmark A/S leads rice, pasta and noodles with strong private label presence and sustainability initiatives
Foodpeople A/S emerges as the most dynamic player in rice, pasta and noodles through premium, international-focused offerings
Discounters lead rice, pasta and noodles sales by combining affordability and wide private label ranges
Retail e-commerce drives convenience-led growth for rice, pasta and noodles
Staple Foods in Denmark - Industry Overview
Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
Steady growth is driven by necessity and occasional indulgence
The expansion of private label influences staple foods in 2025
A focus on sustainability and local sourcing rises in Denmark during 2025
Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
Rising health and wellness concerns drive change in staple food portfolios
Distribution channels are set to evolve amid cost pressures and convenience trends
Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
Discounters strengthens its leadership through competitive pricing and private label
Retail e-commerce grows as consumers appreciate convenience and flexibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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