PROSPECTS AND OPPORTUNITIES
Growing private label presence as consumers look for affordable quality
Across the forecast period, the private label presence in Hungary's rice, pasta, and instant noodle landscape will rise. Retailers are seizing the opportunity to offer branded products in these categories, aligning with the rising consumer demand for affordable yet quality options.
Global cuisine trends boost the appeal and demand for rice and noodles
The growing Asian population in Hungary, bolstered by developments like the BYD Chinese plant and the planned GWM Asian plant, significantly contributes to the rising rice and instant noodles consumption. This demographic shift is complemented by the expansion of Vietnamese independent stores, making these products more accessible to a broader audience.
Gluten-free options gain ground as retailers expand their ranges
Rice, which is naturally gluten-free, is increasingly favoured as a go-to option for those adhering to gluten-free diets. This trend has spurred a rise in premium rice offerings, featuring single-origin varieties, organic or non-GMO certifications, nutritional enrichment, and special processing methods.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Hungary?
- Which are the leading brands in Rice, Pasta and Noodles in Hungary?
- How are products distributed in Rice, Pasta and Noodles in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Hungary - Category analysis
KEY DATA FINDINGS
Affordability and reliability drives retail sales of rice, pasta and noodles
Gen Z consumers appreciate instant noodles for offering affordable convenience
Strong brand recognition and commitment to quality boosts share for players
Growing private label presence as consumers look for affordable quality
Global cuisine trends boost the appeal and demand for rice and noodles
Gluten-free options gain ground as retailers expand their ranges
Staple Foods in Hungary - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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