COMPETITIVE LANDSCAPE
Engro continues to dominate sales
Engro Eximp Agriproducts Pvt Ltd is the leading player in Pakistan’s rice, pasta, and noodles industry, maintaining dominance in rice through its flagship Bharosa and Rymah brands. Bharosa targets the mainstream segment with competitive pricing and consistent quality, while Rymah caters to consumers seeking higher-grade basmati rice options.
Matco deepens its reach
Matco Foods Limited - via its flagship brand Falak is the most dynamic player in Pakistan’s rice, pasta and noodles industry. With roots dating back to 1964, the company has developed extensive capability in rice processing, milling and value-addition, making it a prominent exporter of basmati rice and other varieties.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Pakistan?
- Which are the leading brands in Rice, Pasta and Noodles in Pakistan?
- How are products distributed in Rice, Pasta and Noodles in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Pakistan - Category analysis
KEY DATA FINDINGS
Urbanisation facilitates shift towards convenient, high-quality packaged offerings
Rising urban lifestyles boost demand for packaged rice, pasta, and noodles
Rice shows particularly strong performance, thanks to its essential role in local cuisine
Q-commerce to drive growth in rice, pasta, and noodles
Health-focused offerings will gain prominence in noodles and pasta
Regional flavours will drive differentiation and enhance customer engagement
Engro continues to dominate sales
Matco deepens its reach
Small local grocers is most important channel
E-commerce expands but reach remains limited outside urban centres
Staple Foods in Pakistan - Industry Overview
Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
Convenience and urbanisation drive robust growth
Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
Affordability remains key as local production expands
Changing lifestyles and retail formalisation will drive growth
Competition will intensify as players expand their portfolios and invest in geographical expansion
Health and wellness trend will gain traction in urban areas
Engro leads fragmented landscape
Matco gains share at expense of smaller competitors
Small local grocers face growing competition from modern trade
E-commerce shows rapid expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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