PROSPECTS AND OPPORTUNITIES
Projected growth in rice consumption
Rice remains a cornerstone of Pakistani cuisine and is consumed daily in most households across the country. The category is expected to experience growth in both volume and value, driven by Pakistan’s rapidly increasing population, which is growing at over 3% annually.
A stable competitive landscape
The competitive landscape for rice, pasta, and noodles is unlikely to change significantly during the forecast period. High barriers to entry, including the substantial investment required for land, processing facilities, and advanced technology, deter new entrants from entering the market.
Enhancing retail presence for growth
A robust retail presence is essential for driving growth in the rice, pasta, and noodles categories. Manufacturers must focus on expanding distribution networks to ensure widespread availability across urban, semiurban, and rural areas.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Pakistan?
- Which are the leading brands in Rice, Pasta and Noodles in Pakistan?
- How are products distributed in Rice, Pasta and Noodles in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Pakistan - Category analysis
KEY DATA FINDINGS
The rise in popularity of instant noodles
Engro Corporation leads the rice market
A saturated pasta market
Projected growth in rice consumption
A stable competitive landscape
Enhancing retail presence for growth
Staple Foods in Pakistan - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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