PROSPECTS AND OPPORTUNITIES
Convenience will support further growth of instant noodles
Despite the already significant penetration of instant noodles in Ecuador, the category is expected to experience further growth over the forecast period. Increasingly hectic lifestyles, a substantial rise in single-person households, and a notable decline in the average family size are set to drive demand for products that offer enhanced convenience.
Rice sold by weight will remain a challenge to the growth of packaged rice options
Rice is a widely used staple in Ecuadorian cuisine, nevertheless, the prevalence of packaged rice is limited due to the widespread popularity of rice sold by weight. Selling rice by weight offers greater diversity for Ecuadorian consumers, particularly since a significant portion of the population (6 out of 10 Ecuadorians) lacks stable employment and relies on daily income.
Corporación Favorita strengthens its presence by directly importing brands
Corporación Favorita, the leading retail group in Ecuador, has been expanding its market presence by broadening its portfolio with new, directly imported brands, such as the Cecco brand, which is imported from Italy. De Cecco offers competitive prices and a unique value proposition, bringing authentic Italian flavours to the Ecuadorian market.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Ecuador?
- Which are the leading brands in Rice, Pasta and Noodles in Ecuador?
- How are products distributed in Rice, Pasta and Noodles in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Ecuador - Category analysis
KEY DATA FINDINGS
Packaged rice struggles to expand due to widespread preference of unpackaged rice
Rising prices continue to impact pasta in 2024
Instant noodles benefits from price stability
Convenience will support further growth of instant noodles
Rice sold by weight will remain a challenge to the growth of packaged rice options
Corporación Favorita strengthens its presence by directly importing brands
Staple Foods in Ecuador - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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