COMPETITIVE LANDSCAPE
La Oriental Industria Alimenticia continues to lead
La Oriental Industria Alimenticia continues to have a commanding lead, anchored by its Rapidito brand in noodles and La Oriental brand in pasta. Rapidito has become a staple for single-person households, students, and young adults, thanks to its convenience, portability, and flavour profile.
Partnership with Tiendas Tufi further boosts La Oriental Industria Alimenticia
La Oriental Industria Alimenticia also gains the most value share in 2025. A significant driver of this growth is its strategic partnership with discounter Tiendas Tuti.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Ecuador?
- Which are the leading brands in Rice, Pasta and Noodles in Ecuador?
- How are products distributed in Rice, Pasta and Noodles in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Ecuador - Category analysis
KEY DATA FINDINGS
Lower profit margins, as prices fall
Fall in value sales, though volume sales hold steady
Instant noodles register highest value growth
Steady growth over forecast period
Gluten-free pasta growing niche
Italian pasta gains value share
La Oriental Industria Alimenticia continues to lead
Partnership with Tiendas Tufi further boosts La Oriental Industria Alimenticia
Small local grocers continue to dominate, but are losing value share
Discounters gains most value share
Staple Foods in Ecuador - Industry Overview
Falling retail prices sees profit margins narrow
KEY DATA FINDINGS
Flat performance in 2025
Consumers continue to be price sensitive
Discounters making significant gains
Moderate growth over forecast period
Innovation key for branded players to stay ahead
Limited value growth for e-commerce
Procesadora Nacional de Alimentos CA holds on to top spot
Piggis Embutidos Cia Ltda gains most value share
Independent bakeries largest retail channel
Discounters gain most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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