COMPETITIVE LANDSCAPE
Leading Dobeles Dzirnavnieks’ strong portfolio and longstanding presence ensure it retains its lead in 2025
Dobeles Dzirnavnieks AS retains its leading position in rice, pasta, and noodles in 2025, largely due to its ownership of the country’s largest dry pasta brand, one of the biggest categories in Latvia. The company offers a strong portfolio of economy and mid-priced dry pasta, meeting the needs of a broad consumer base and benefiting from its longstanding presence and strong market reputation.
Maxima continues its strong growth momentum
Meanwhile, Maxima Latvija SIA is the most dynamic company in 2025. As one of the largest retailers in the region, Maxima continues to expand its Well Done private label portfolio across a wide range of food and drink categories.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Latvia?
- Which are the leading brands in Rice, Pasta and Noodles in Latvia?
- How are products distributed in Rice, Pasta and Noodles in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Latvia - Category analysis
KEY DATA FINDINGS
Stagnation in a well-established market
A balanced performance in 2025
Instant noodles in pouches benefit from their lower prices
Emerging opportunities in premium dried pasta
Some shift toward healthier alternatives anticipated
Leading Dobeles Dzirnavnieks’ strong portfolio and longstanding presence ensure it retains its lead in 2025
Maxima continues its strong growth momentum
Convenience stores attractive for everyday purchases
Value-oriented positioning of discounters resonates strongly with consumers
Staple Foods in Latvia - Industry Overview
Limited expansion but steady demand for core products
KEY DATA FINDINGS
Impact of a cold summer
Price is key
Consumers seek products that offer both taste and freshness
Mature market with little room for growth
Private label expansion
Better future for barbecue-related products
Forevers leads a highly fragmented market
Nord-Exim benefits from the rising demand for affordable and quick meal options
Rapid growth of private label
Leading convenience stores offer a broad selection of products
Discounters appeal amid ongoing economic uncertainty
E-commerce continues to expand in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!