PROSPECTS AND OPPORTUNITIES
Protein-enhanced pasta appears in the market and is set to grow
Rice, pasta and noodles is set to maintain retail volume and current value growth throughout the forecast period in Brazil. Nevertheless, the category is not expected to remain static.
Increasing popularity of Korean TV shows to boost sales of noodles
Brazilian cuisine has long been influenced by European and African culinary traditions. However, in recent years Asian flavours have made significant inroads into the Brazilian food scene.
Instant noodles sees intense launches, which is set to contribute to growth
Instant noodles has experienced intense launches and innovation in the past couple of years, which is expected to contribute to growth in the forecast period. In 2024, the increasing consumer preference for healthy options with high nutritional content, also aligned with convenience, encouraged M Dias Branco to launch Adria and Isabela instant noodles which do not undergo deep-frying in their industrial process, unlike most instant noodles, resulting in a product containing less fat, fewer calories, and less sodium.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Brazil?
- Which are the leading brands in Rice, Pasta and Noodles in Brazil?
- How are products distributed in Rice, Pasta and Noodles in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Brazil - Category analysis
KEY DATA FINDINGS
Floods in the south of the country harm rice and wheat production
Economic scenario promotes pasta consumption
Cooking reality TV shows drive players to offer gourmet products
Protein-enhanced pasta appears in the market and is set to grow
Increasing popularity of Korean TV shows to boost sales of noodles
Instant noodles sees intense launches, which is set to contribute to growth
Staple Foods in Brazil - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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