PROSPECTS AND OPPORTUNITIES
Overall growth prospects will remain limited due to maturity and population decline
Rice, pasta and noodles is expected to see retail volume sales increase at modest but reasonably stable rates throughout the forecast period. Growth will continue to be underpinned by steady demand for rice and dried pasta, which along with potatoes and leavened bread are among the staple foods most likely to be considered basic essentials by Macedonians.
Chilled pasta expected to be the fastest developing category
Chilled pasta is projected to remain the strongest performer within rice, pasta and noodles in retail volume growth terms over the forecast period. Demand will continue to be bolstered by the perceived healthy properties of such products and increasing appreciation for their convenience.
Fortunes of plain and instant noodles will continue to diverge
In keeping with the trend witnessed over recent years, retail volume sales of plain noodles are expected to contract throughout the forecast period. The negative outlook is partly explained by the fact that busy lifestyles and changing dietary preferences mean fewer Macedonians are now using such products to prepare home-made soup.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in North Macedonia?
- Which are the leading brands in Rice, Pasta and Noodles in North Macedonia?
- How are products distributed in Rice, Pasta and Noodles in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in North Macedonia - Category analysis
KEY DATA FINDINGS
Retail volume sales buoyed by enduring popularity of rice and dried pasta
Healthy image and convenience factor broaden appeal of chilled pasta
Instant noodles is a focal point for new product development
Overall growth prospects will remain limited due to maturity and population decline
Chilled pasta expected to be the fastest developing category
Fortunes of plain and instant noodles will continue to diverge
Staple Foods in North Macedonia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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