COMPETITIVE LANDSCAPE
A wide product selection and innovative marketing allows Al Doha Co for Processing & Distribution to retain its lead
Al Doha Co for Processing & Distribution was the leading company in 2025 in rice, pasta and noodles, although it lost share during the year. Al Doha Co.
Sam Yang Foods Co Ltd drives strong growth through expansion and premiumisation
Sam Yang Foods Co Ltd was the most dynamic company overall in 2025. The company achieved this through a significant expansion and enhancement of its importing operations for the popular Samyang brand, available in both noodle pouches and cups.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Egypt?
- Which are the leading brands in Rice, Pasta and Noodles in Egypt?
- How are products distributed in Rice, Pasta and Noodles in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Egypt - Category analysis
KEY DATA FINDINGS
Economic pressures support sales of rice, pasta and noodles during 2025
Rising value sales are driven by economic challenges in Egypt during 2025
Noodles and pasta boost growth as affordability and convenience drive consumer demand
Affordability, population growth, and government supply measures are set to support demand
Health-conscious trends are expected to drive growing demand for fortified and alternative pasta and rice
Bulk buying, promotional strategies, and flexible payment options will be key to forecast growth
A wide product selection and innovative marketing allows Al Doha Co for Processing & Distribution to retain its lead
Sam Yang Foods Co Ltd drives strong growth through expansion and premiumisation
Strong accessibility and a personalised service allow small local grocers to retain its lead
Retail e-commerce records growth as consumers appreciate convenience and fast deliveries
Staple Foods in Egypt - Industry Overview
Rising prices and strategic shopping behaviours drive value growth in staple foods in 2025
KEY DATA FINDINGS
Rising price points drive double-digit value growth in staple food in 2025
Economic pressures influence consumer behaviour in Egypt during 2025
Price sensitivity and strategic shopping redefine consumer behaviour in 2025
Rising demand will be driven by positive demographics and urbanisation
Affordable, budget-friendly options are set to drive growth in staple foods
An increasingly competitive landscape is expected to support growth in staple foods
Al Doha Co for Processing & Distribution extends its leadership in staple foods during 2025
Rich Food Industries leads growth through innovation and high-quality products
Small local grocers lead distribution through personalised service
Retail e-commerce records the strongest growth while discounters gain traction through competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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