COMPETITIVE LANDSCAPE
Barilla Adriatik leads rice, pasta, and noodles, followed by strong local competitors
Barilla Adriatik doo. remains the undisputed leader in rice, pasta, and noodles in Slovenia.
Maggi leads growth as instant noodles gain traction
The most dynamic company rice, pasta, and noodles is Nestlé Adriatic Trgovina doo, thanks to the rising popularity of its Maggi brand, which has updated its noodles offering with lower-salt and preservative-free instant noodles, supported by digital recipe content. However, growth has been from a very small base, as the brand still represents only a niche share of the total market dominated by traditional pasta producers.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Slovenia?
- Which are the leading brands in Rice, Pasta and Noodles in Slovenia?
- How are products distributed in Rice, Pasta and Noodles in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Slovenia - Category analysis
KEY DATA FINDINGS
Pasta remains key growth driver
Steady flow of innovation and private label expansion fuel pasta sales
Noodles leads growth
Steady growth ahead, driven by health, convenience, and private label
Health and wellness trends will bring momentum to mature category
Further growth for e-commerce as cyber security improves
Barilla Adriatik leads rice, pasta, and noodles, followed by strong local competitors
Maggi leads growth as instant noodles gain traction
Hypermarkets retain their appeal
E-commerce continues to gain traction
Staple Foods in Slovenia - Industry Overview
Stable goods shows resilience despite consumer price consciousness
KEY DATA FINDINGS
Staple foods shows continued growth in 2025
Private label continues to gain ground
Shift towards local sourcing amid sustainability concerns
Premiumisation to drive gradual growth but consumers will remain price sensitive
Lifestyle trends will shape future strategies
Distribution channels will continue to evolve
KRAS maintains leadership through heritage and innovation
Don Don leads growth through innovation, brand diversification, and regional expansion
Supermarkets and hypermarkets face growing pressure from discounters
E-commerce continues to gain traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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