PROSPECTS AND OPPORTUNITIES
Rising prices will lead consumers to opt for cheaper solutions
Despite a decrease in inflation, food prices, especially for rice and pasta, are expected to remain elevated across the early forecast period. As a result, consumers will gravitate towards basic products like agulha and carolino rice, along with dry pasta, often opting for private labels.
The rising need for convenience boosts sales of noodles across the forecast period
The noodle landscape is set to experience growth in Portugal, attracting new brands eager to tap into this dynamic market. One notable entry in the late review period was the Berruto Pasta Cup, an Italian brand distributed by Windmill Co, which caters to the increasing demand for convenient meal options.
Chilled pasta shows a positive trend due to its convenience and popularity
The trend of increasing consumption of chilled pasta in Portugal is notable across the forecast period, driven by the demand for convenient meal options and the widespread popularity of pasta. The Rana brand has responded to this trend with significant investments in innovation, introducing a variety of new products.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Portugal?
- Which are the leading brands in Rice, Pasta and Noodles in Portugal?
- How are products distributed in Rice, Pasta and Noodles in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Portugal - Category analysis
KEY DATA FINDINGS
Solid growth for pasta and noodles as players offer convenience and affordability
Innovations focus on health and wellness to align with rising consumer demands
Rice consumption shifts as both private label and expensive options gain ground
Rising prices will lead consumers to opt for cheaper solutions
The rising need for convenience boosts sales of noodles across the forecast period
Chilled pasta shows a positive trend due to its convenience and popularity
Staple Foods in Portugal - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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