COMPETITIVE LANDSCAPE
Continente maintains leadership through private label dominance
Sonae Modelo Continente Hipermercados SA remained the leading company in rice, pasta and noodles in 2025, underpinned by the strength of its Continente private label. The retailer’s wide distribution network, aggressive pricing strategy, and extensive range across all three subcategories have ensured strong brand visibility and consumer trust.
Panegara and Unilever drive dynamism through innovation and communication
Panegara II Distribuição Lda was among the most dynamic companies in 2025, continuing to expand its Koka noodles portfolio in response to growing demand for convenient, flavourful products. Increased distribution across major retailers and targeted promotional activity have enhanced Koka’s visibility and consumer reach.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Portugal?
- Which are the leading brands in Rice, Pasta and Noodles in Portugal?
- How are products distributed in Rice, Pasta and Noodles in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Portugal - Category analysis
KEY DATA FINDINGS
Innovation, convenience and new consumption habits sustain growth
Value and volume growth supported by innovation and convenience
Instant noodles lead growth with flavour innovation and affordability
Continued expansion supported by convenience, innovation and demographic change
Health-driven innovation and indulgence coexist
Sustainability and local sourcing take centre stage
Continente maintains leadership through private label dominance
Panegara and Unilever drive dynamism through innovation and communication
Supermarkets remain the core distribution platform
Retail e-commerce expands through convenience and price transparency
Staple Foods in Portugal - Industry Overview
Price awareness, promotions and convenience continue to shape staple food consumption
KEY DATA FINDINGS
Convenience products benefit from changing meal habits and time constraints
Health-focused staples gain ground as consumers seek balance and transparency
Continued price consciousness and growth of private label lines
Meat alternatives must simplify, improve and regain consumer trust
Convenience and sustainability to define future innovation
Sonae Modelo Continente strengthens leadership through portfolio breadth and innovation
Panegara and Cofaco drive momentum through category focus and product innovation
Supermarkets consolidate their leadership through reach, variety and promotions
Retail e-commerce continues to gain ground through convenience and alignment with in-store offers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!