COMPETITIVE LANDSCAPE
Diana Corporación benefits from its strength in rice and widespread distribution
Diana Corporación SAS is the leading player in rice, pasta and noodles, thanks to its lead in the popular category of rice. Diana Corporación is one of Colombia’s leading mass-consumption food companies, best known for Arroz Diana and a strong presence in rice, oils, margarine, beverages, and flours.
Option benefits from its all-format offering across noodles
Option SA is seeing robust company growth in 2025, thanks to its Maruchan brand which offers different formats across noodles. Option has evolved into a leading importer and distributor of brands in Colombia, built on two pillars: an expansive distribution network and deep marketing expertise.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Colombia?
- Which are the leading brands in Rice, Pasta and Noodles in Colombia?
- How are products distributed in Rice, Pasta and Noodles in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Colombia - Category analysis
KEY DATA FINDINGS
Sales of rice, pasta and noodles see an improved performance, supported by baseline demand
Packaged rice remains a staple in Colombian households
Instant noodle cups sees significant growth, thanks to offering convenience to busy consumers
Diversification and cultural influences influence ingredients and formats
Emerging opportunities for ready-to-eat rice and pasta
Colombian biofortified zinc: a promising solution to zinc deficiency
Diana Corporación benefits from its strength in rice and widespread distribution
Option benefits from its all-format offering across noodles
Modern outlets continue to put pressure on traditional channels
Discounters and convenience stores also embrace omnichannel strategies
Staple Foods in Colombia - Industry Overview
Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
Home meal preparation and budget-friendly options drive sales
Growing focus on quality, despite ongoing price sensitivity
Evolving lifestyles and global cultural influences reshape consumer preferences
Ongoing positive sales, supported by polarised trends of premiumisation and affordability
Ongoing health and wellness trends focus on nutritional options — even at higher prices
Expansion of convenience stores in line with urbanisation
Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
Convenience stores rise as a key distribution channel for busy urban consumers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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