PROSPECTS AND OPPORTUNITIES
Government health associations expanding focus to salt and saturated fat in instant noodles, following good response to sugar reduction through Nutri-Grade labelling
Regulations regarding Nutri-Grade labelling are set to expand from beverages to the packaged food market in the next few years as the government looks to curb consumption of sodium and saturated fat. There is a broad plan to start by targeting the key sources of intake.
Products with a health and wellness focus expected to remain niche
The demand for low-calorie and low-salt alternatives to standard sources of carbohydrates, such as rice, pasta and noodles, is leading to the launch of new health focused products. These healthier alternatives have been developed to meet the needs of consumers who are worried about the high calorie and salt content associated with some products, and this trend, while niche, is expected to expand in the forecast period.
Players will tap into local cuisine as key strategy to drive growth
Brand collaborations will remain a strong marketing tool across various categories and instant noodles will be no exception. In addition to exploring unique flavours, brands are increasingly focusing on local flavours which not only appeal to domestic customers, but also to the country’s numerous tourists.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Singapore?
- Which are the leading brands in Rice, Pasta and Noodles in Singapore?
- How are products distributed in Rice, Pasta and Noodles in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Singapore - Category analysis
KEY DATA FINDINGS
Rice continues to lead category growth as consumers struggle with increased cost of living
Flavour innovation continues to be key driver in instant noodles
Fun marketing tactics to appeal to consumers - especially Gen Z
Government health associations expanding focus to salt and saturated fat in instant noodles, following good response to sugar reduction through Nutri-Grade labelling
Products with a health and wellness focus expected to remain niche
Players will tap into local cuisine as key strategy to drive growth
Staple Foods in Singapore - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!